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Webinar
   March 21, 2012



The 7 Habits of Highly
 Effective YouTube
      Marketers
Actionable Lessons from the
      Top 100 Brands
Agenda

1.   The Online Video Challenge
2.   Our Study of the Top 100 Brands
3.   The 7 Habits
4.   Immediate Actions
5.   Conclusion
The Online Video
   Challenge
Questions?



 webinar@pixability.com


 Twitter: @pixability #pixtv22
Content marketing on the rise: Video is #1
Most Preferred Content
by US Brand/Agency Marketers
  (Source: Outbrain, March 2012)




87%
 Videos
                          67%
                        Blog Posts
                                      44% 44%
                                     Slideshows   Articles
                                                             22%
                                                             Other
Biz video on YouTube is skyrocketing
               Monthly Videos Published on YouTube
               by Global Top 100 Brands
                   (Source: Pixability Video Radar)

                    8000

                    7000
Number of Videos




                    6000

                    5000

                    4000

                    3000

                    2000

                    1000

                        0
                            05   2006      06         2007   07   2008   08   2009   09   2010   10   2011   112012




                   Top 100 brands have invested approx. $3B in creation of video assets
Most businesses fail to optimize video
Views per Video
Top 100 Brands on YouTube


      Less                     1K to                   10K to              100K to      Over
    than 1K                    10K                     100K                1Million   1 Million

  49.6%                    30.4%                    15.6%                  3.9%       0.5%

Almost 50% of videos published by the top 100 global
brands got fewer than 1,000 views, meaning they failed to
reach their audience.



Source: Pixability Online Video Grader Sample of 150,000 business videos
on 1270 YouTube channels belonging to Top 100 Global Brands
Top 100 brand study
  How the Top 100 Global Brands
     Do YouTube Marketing
Pixability Video Radar
“What is going on in my industry on YouTube?”

                                    Analyzes videos and
                                     channels that deal with
                                     a particular topic

                                    Provides metrics on
                                     • Audience size
                                     • Most popular content
                                       types and sub topics
                                     • Social media reactions
                                     • Viewer sentiment

                                    Aggregated data and
                                     details about each
                                     video
Scope of the study
The study analyzes the video marketing strategies of the
top 100 global brands (according to Interbrand).
3M                 Credit Suisse     Intel               Pepsi
Accenture          Danone            Jack Daniel's       Philips
Adidas             Dell              John Deere          Pizza Hut
Adobe              Disney            Johnnie Walker      Porsche
Allianz            Ebay              Johnson & Johnson   Samsung
Amazon             Ferrari           J.P. Morgan         Santander
American Express   Ford              Kellog's            SAP
Apple              Gap               KFC                 Shell
Armani             GE                Kleenex             Siemens
Audi               Gillette          LOreal              Smirnoff
Avon               Goldman Sachs     Louis Vuitton       Sony
Axa                Google            McDonald's          Sprite
Barclays           Gucci             Mercedes-Benz       Starbucks
Blackberry         H&M               Microsoft           Thomson Reuters
BMW                Harley Davidson   Moet & Chandon      Tiffany
Budweiser          Heineken          MTV                 Toyota
Burberry           Heinz             Nescafe             UBS
Canon              Hermes            Nestle              UPS
Cartier            Honda             Nike                Visa
Caterpillar        HP                Nintendo            Volkswagen
Cisco              HSBC              Nissan              Xerox
Citi               HTC               Nivea               Yahoo
Coca-Cola          Hyundai           Nokia               Zara
Colgate            IBM               Oracle              Zurich
Corona             Ikea              Panasonic
Total market size
• The Top 100 brands in the world have a total
  of 1,272 YouTube channels with 150,429
  videos that attracted 4.7 Billion views.
• The only Top 100 brand that doesn’t have a
  YouTube channel is Morgan Stanley.

• 49 brands have 10 or more channels.
Study: Top 100 Global Brands on YouTube
                       Apparel      Automotive   Diversified   Financial Services   Fast Moving Consumer Goods   Food/Beverages   Luxury   Media   Technology     Other

                                                                           Bubble size: Number of YouTube Channels
                    1,000,000,000




                     100,000,000
Total Video Views




                      10,000,000




                       1,000,000




                         100,000




                          10,000
                                    10                                        100                                  1,000                                 10,000

                                                                                                  Total Videos
Study: Top 100 Global Brands on YouTube
                       Apparel      Automotive   Diversified   Financial Services   Fast Moving Consumer Goods   Food/Beverages   Luxury     Media   Technology     Other

                                                                           Bubble size: Number of YouTube Channels
                    1,000,000,000                                                                                                          Google

                                                                                                                                            Sony
                                                                                                                                                                    Disney
                                                                                                                           Nike
                     100,000,000                                                                         VW
                                                      Apple                                                                                                         Samsung

                                                     Cartier                                                                                                Nokia
Total Video Views




                      10,000,000




                       1,000,000
                                                                                                                                                          Cisco




                         100,000

                                                   Kleenex                                                          Axa


                          10,000
                                    10                                        100                                  1,000                                   10,000

                                                                                                  Total Videos
Top 100 Brands on YouTube:
    Main Industry Clusters
                         Apparel         Automotive   Diversified   Financial Services      Fast Moving Consumer Goods     Food/Beverages   Luxury    Media   Technology      Other


                    1,000,000,000                                                        Bubble size: Number of YouTube Channels




                     100,000,000

                                                                                                                                  Cars

                                                                                  Luxury                                   FMCG
Total Video Views




                      10,000,000



                                                                                                                                                     Tech
                       1,000,000



                                                                                         Financial Services
                         100,000




                          10,000
                                    10                                           100                                          1,000                                  10,000

                                                                                                            Total Videos

                                Based on 1,278 YouTube channels belonging to the top 100 global brands (according to Interbrand)
                                analyzed using Pixability’s proprietary Video Radar software.
The best YouTube marketers
Online Video Grader Score (www.onlinevideograder.com)

            Best Score per Brand                           Average Score per Brand
                             Highest YouTube Score                                            Average YouTube Score
                            of all channels owned by                                          over all channels owned
Brand            Channels                      brand   Brand                    Channels                     by brand
Nintendo                7                         94   Nintendo                        7                           78
IBM                   38                          93   Disney                         40                           76
Toyota                16                          90   Microsoft                      14                           72
Disney                40                          89   Sony                           38                           71
Nike                  30                          87   Harley Davidson                 2                           70
HP                    16                          85   HP                             16                           70
Intel                 15                          85   Gucci                           2                           70
Sony                  38                          85   Ford                           15                           69
Nestle                19                          84   Nike                           30                           68
Nokia                 32                          84   Toyota                         16                           68
Audi                  17                          82   Amazon                          3                           68
Adidas                29                          81   Honda                           9                           68
BMW                   19                          81   Google                         39                           67
Ford                  15                          81   Canon                           2                           67
Microsoft             14                          81   Ferrari                         2                           67




                                                       Excluding brands with only one YT channel
The 7 Habits
The 7 Habits

1.   Make Lots of Videos
2.   Practice Good Video SEO
3.   Use Different Grades of Videos
4.   Link Video to Marketing Initiatives
5.   Ensure Video Has Branding
6.   Invest in Content over Channels
7.   Engage Community via Social Media
1. Make Lots of Videos
More Videos = Bigger Audience
                       Apparel      Automotive   Diversified   Financial Services   Fast Moving Consumer Goods   Food/Beverages   Luxury   Media   Technology     Other

                                                                           Bubble size: Number of YouTube Channels
                    1,000,000,000




                     100,000,000
Total Video Views




                      10,000,000




                       1,000,000

                                                                                                                           Clear correlation between
                                                                                                                           number of videos and
                         100,000                                                                                           total views.



                          10,000
                                    10                                        100                                  1,000                                 10,000

                                                                                                  Total Videos
More Content = More Views per Video
                  450,000



                  400,000
                                Apple

                  350,000



                  300,000

                                Cartier
Views per Video




                  250,000



                  200,000



                  150,000

                                                                                                         Disney
                                                                                Google
                  100,000
                                          VW

                   50,000                                                                         Sony


                       -
                            -     2,000        4,000           6,000            8,000    10,000          12,000
                                                       Total number of videos
Top 100 Brands vs. The Rest:
Videos per Channel

                                  Number of videos
 250.0
                                                        216.9
 200.0


 150.0         141.4


 100.0
                                    77.7
                                                                             68.3

  50.0


    -
         Top 100 Brands Top Top 100 Brand Bottom Other Companies Top   Other Companies
              Quartile            Quartile             Quartile         Bottom Quartile
Publish Consistently
2. Practice Good Video SEO
Top 100 Brands vs. The Rest:
Metadata
Top 100 brands on average do a better job managing their
video assets than other companies.

                         Tags                                                      Playlists
14.0      13.0                                            9.0

                                                          8.0      7.7
12.0                               11.2
                                                          7.0                                    6.6
10.0
                                                          6.0
 8.0                   7.2                       7.4
                                                          5.0
 6.0                                                      4.0
                                                                                   3.2
 4.0                                                      3.0

                                                          2.0                                                   1.7
 2.0
                                                          1.0
  -
        Top 100     Top 100       Other         Other      -
       Brands Top Brand Bottom Companies      Companies          Top 100     Top 100 Brand       Other         Other
        Quartile     Quartile  Top Quartile    Bottom           Brands Top   Bottom Quartile Companies Top Companies
                                               Quartile          Quartile                       Quartile  Bottom Quartile
3. Use Different Grades
       of Videos
The Best YouTube Marketers
Produce a Broader Range of Videos
Average shortest video                                                             Average longest video



        32s                      Best Channels, Top 100 Brands                           16:27
                                            (Top Quartile)



                  44s          Worst Channels, Top 100 Brands              14:30
                                        (Bottom Quartile)




            37s
                                    Best Channels, Other Companies                                22:36
                                                  (Top Quartile)



                         55s      Worst Channels, Other            10:53
                                       (Bottom Quartile)




                                             Length (seconds)
It doesn’t always have to be prime time quality
4. Link Video to
Marketing Initiatives
Pixability TV Episode 22: The 7 Habits of Highly Effective YouTube Marketers- Actionable Lessons from the top 100 Brands.
Campaign-Driven Videos
Event Videos Even For Limited Audiences
Control Your Message:
Apple vs. Microsoft
5. Ensure Video has
     Branding
Clearly Branded Videos
Multiple Places for Branding
    Title

   Channel
   logo




  Video
  content




Metadata
(Tags,
Descriptions)
6. Invest in Content over Channels
Channels Per Brand By Industry
B2B Technology and Media companies have the most channels per brand.
Luxury brands concentrate their activity on only a few channels.




                       Average Channels per Brand
     25.0

     20.0

     15.0

     10.0

      5.0

       -
Are more channels better?
Brand      View Rank   YouTube Channels   •   While the most
3M                54                42        active video
Disney             1                40
                                              marketers typically
Cisco             57                40
                                              maintain multiple
Google             2                39
Sony               3                38
                                              channels, more is
IBM               41                38        not necessarily
Philips           45                37        better.
Samsung            6                34    •   Best practice: Have
Nokia              5                32        channels that clearly
Nivea             47                32        focus on a target
Oracle            62                32
                                              audience.
Nike               4                30
Adidas             8                29    •   Avoid temporary
Ikea              34                29        campaign-based
SAP               73                26        channels.
Colgate           46                25
Siemens           53                23
Avon              64                23
Gillette          32                22
BMW                9                19
Branded Channels
Do you need a customized channel?
Branding strategies in the top 50 channels by views




               Not branded
                   28%


                               Simple branding
                                  (header)
               Full branding        54%
               with custom
                    page
                    18%
7. Engage Community
   via Social Media
The Best Social Video Marketers

Brand       Top Social Score         •   8 brands reached
Adidas                         100       a perfect 100
Apple                          100       social score, but
Ferrari                        100       scores are
Hyundai                        100
                                         dropping off
Nike                           100
Samsung                        100       quickly after this
Sony                           100       top group.
Starbucks                      100
Ford                            93
Sprite                          79
Intel                           77
Oracle                          75
Coca-Cola                       67
Avon                            57
Toyota                          56
Top 100 Brands vs. The Rest:
Social Media
Top 100 brands are very strong on Facebook, but weaker
on Twitter.

         Total Videos Shared On Facebook                                     Total Video Tweets
25,000                                                      300,000
           22,966
                                                                                               259,437
                                                            250,000
20,000

                                                            200,000
15,000
                                                                       152,633
                                                            150,000
10,000
                                     6,787                  100,000

 5,000
                                                             50,000

                         183                       37                                260                    869
    -                                                            -
          Top 100     Top 100       Other         Other                Top 100     Top 100       Other      Other
         Brands Top Brand Bottom Companies      Companies             Brands Top Brand Bottom Companies Companies
          Quartile     Quartile  Top Quartile    Bottom                Quartile     Quartile  Top Quartile Bottom
                                                 Quartile                                                  Quartile
Immediate Actions
get the   in front of the   to trigger the
Right       Right            Right
VIDEO     AUDIENCE          ACTION
Unique technology to benchmark video
Online Video Grader: see how you do in just 2 min.
•   Measures the
    effectiveness of video
    marketing based on
    best practices

•   Empirical database of
    6000+ companies

•   Real-time monitoring of
    competitors’ activities

•   No comparable
    information source in
    the industry

•   Free version at
    onlinevideograder.com
Video SEO Matters (and It’s NOT SEO)




                              Titles
                              Tags
                              Descriptions
                              Target Links
Paid Media         Earned Media      Owned Media
  In-stream ads     Social sharing   YouTube channel
   Display ads       Video SEO        Website videos
Video search ads     Community       Other video sites
Just
Released

Top 3
Amazon
Web
Marketing
Questions?



 webinar@pixability.com


 Twitter: @pixability #pixtv22

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Pixability TV Episode 22: The 7 Habits of Highly Effective YouTube Marketers- Actionable Lessons from the top 100 Brands.

  • 1. Webinar March 21, 2012 The 7 Habits of Highly Effective YouTube Marketers Actionable Lessons from the Top 100 Brands
  • 2. Agenda 1. The Online Video Challenge 2. Our Study of the Top 100 Brands 3. The 7 Habits 4. Immediate Actions 5. Conclusion
  • 3. The Online Video Challenge
  • 5. Content marketing on the rise: Video is #1 Most Preferred Content by US Brand/Agency Marketers (Source: Outbrain, March 2012) 87% Videos 67% Blog Posts 44% 44% Slideshows Articles 22% Other
  • 6. Biz video on YouTube is skyrocketing Monthly Videos Published on YouTube by Global Top 100 Brands (Source: Pixability Video Radar) 8000 7000 Number of Videos 6000 5000 4000 3000 2000 1000 0 05 2006 06 2007 07 2008 08 2009 09 2010 10 2011 112012 Top 100 brands have invested approx. $3B in creation of video assets
  • 7. Most businesses fail to optimize video Views per Video Top 100 Brands on YouTube Less 1K to 10K to 100K to Over than 1K 10K 100K 1Million 1 Million 49.6% 30.4% 15.6% 3.9% 0.5% Almost 50% of videos published by the top 100 global brands got fewer than 1,000 views, meaning they failed to reach their audience. Source: Pixability Online Video Grader Sample of 150,000 business videos on 1270 YouTube channels belonging to Top 100 Global Brands
  • 8. Top 100 brand study How the Top 100 Global Brands Do YouTube Marketing
  • 9. Pixability Video Radar “What is going on in my industry on YouTube?”  Analyzes videos and channels that deal with a particular topic  Provides metrics on • Audience size • Most popular content types and sub topics • Social media reactions • Viewer sentiment  Aggregated data and details about each video
  • 10. Scope of the study The study analyzes the video marketing strategies of the top 100 global brands (according to Interbrand). 3M Credit Suisse Intel Pepsi Accenture Danone Jack Daniel's Philips Adidas Dell John Deere Pizza Hut Adobe Disney Johnnie Walker Porsche Allianz Ebay Johnson & Johnson Samsung Amazon Ferrari J.P. Morgan Santander American Express Ford Kellog's SAP Apple Gap KFC Shell Armani GE Kleenex Siemens Audi Gillette LOreal Smirnoff Avon Goldman Sachs Louis Vuitton Sony Axa Google McDonald's Sprite Barclays Gucci Mercedes-Benz Starbucks Blackberry H&M Microsoft Thomson Reuters BMW Harley Davidson Moet & Chandon Tiffany Budweiser Heineken MTV Toyota Burberry Heinz Nescafe UBS Canon Hermes Nestle UPS Cartier Honda Nike Visa Caterpillar HP Nintendo Volkswagen Cisco HSBC Nissan Xerox Citi HTC Nivea Yahoo Coca-Cola Hyundai Nokia Zara Colgate IBM Oracle Zurich Corona Ikea Panasonic
  • 11. Total market size • The Top 100 brands in the world have a total of 1,272 YouTube channels with 150,429 videos that attracted 4.7 Billion views. • The only Top 100 brand that doesn’t have a YouTube channel is Morgan Stanley. • 49 brands have 10 or more channels.
  • 12. Study: Top 100 Global Brands on YouTube Apparel Automotive Diversified Financial Services Fast Moving Consumer Goods Food/Beverages Luxury Media Technology Other Bubble size: Number of YouTube Channels 1,000,000,000 100,000,000 Total Video Views 10,000,000 1,000,000 100,000 10,000 10 100 1,000 10,000 Total Videos
  • 13. Study: Top 100 Global Brands on YouTube Apparel Automotive Diversified Financial Services Fast Moving Consumer Goods Food/Beverages Luxury Media Technology Other Bubble size: Number of YouTube Channels 1,000,000,000 Google Sony Disney Nike 100,000,000 VW Apple Samsung Cartier Nokia Total Video Views 10,000,000 1,000,000 Cisco 100,000 Kleenex Axa 10,000 10 100 1,000 10,000 Total Videos
  • 14. Top 100 Brands on YouTube: Main Industry Clusters Apparel Automotive Diversified Financial Services Fast Moving Consumer Goods Food/Beverages Luxury Media Technology Other 1,000,000,000 Bubble size: Number of YouTube Channels 100,000,000 Cars Luxury FMCG Total Video Views 10,000,000 Tech 1,000,000 Financial Services 100,000 10,000 10 100 1,000 10,000 Total Videos Based on 1,278 YouTube channels belonging to the top 100 global brands (according to Interbrand) analyzed using Pixability’s proprietary Video Radar software.
  • 15. The best YouTube marketers Online Video Grader Score (www.onlinevideograder.com) Best Score per Brand Average Score per Brand Highest YouTube Score Average YouTube Score of all channels owned by over all channels owned Brand Channels brand Brand Channels by brand Nintendo 7 94 Nintendo 7 78 IBM 38 93 Disney 40 76 Toyota 16 90 Microsoft 14 72 Disney 40 89 Sony 38 71 Nike 30 87 Harley Davidson 2 70 HP 16 85 HP 16 70 Intel 15 85 Gucci 2 70 Sony 38 85 Ford 15 69 Nestle 19 84 Nike 30 68 Nokia 32 84 Toyota 16 68 Audi 17 82 Amazon 3 68 Adidas 29 81 Honda 9 68 BMW 19 81 Google 39 67 Ford 15 81 Canon 2 67 Microsoft 14 81 Ferrari 2 67 Excluding brands with only one YT channel
  • 17. The 7 Habits 1. Make Lots of Videos 2. Practice Good Video SEO 3. Use Different Grades of Videos 4. Link Video to Marketing Initiatives 5. Ensure Video Has Branding 6. Invest in Content over Channels 7. Engage Community via Social Media
  • 18. 1. Make Lots of Videos
  • 19. More Videos = Bigger Audience Apparel Automotive Diversified Financial Services Fast Moving Consumer Goods Food/Beverages Luxury Media Technology Other Bubble size: Number of YouTube Channels 1,000,000,000 100,000,000 Total Video Views 10,000,000 1,000,000 Clear correlation between number of videos and 100,000 total views. 10,000 10 100 1,000 10,000 Total Videos
  • 20. More Content = More Views per Video 450,000 400,000 Apple 350,000 300,000 Cartier Views per Video 250,000 200,000 150,000 Disney Google 100,000 VW 50,000 Sony - - 2,000 4,000 6,000 8,000 10,000 12,000 Total number of videos
  • 21. Top 100 Brands vs. The Rest: Videos per Channel Number of videos 250.0 216.9 200.0 150.0 141.4 100.0 77.7 68.3 50.0 - Top 100 Brands Top Top 100 Brand Bottom Other Companies Top Other Companies Quartile Quartile Quartile Bottom Quartile
  • 23. 2. Practice Good Video SEO
  • 24. Top 100 Brands vs. The Rest: Metadata Top 100 brands on average do a better job managing their video assets than other companies. Tags Playlists 14.0 13.0 9.0 8.0 7.7 12.0 11.2 7.0 6.6 10.0 6.0 8.0 7.2 7.4 5.0 6.0 4.0 3.2 4.0 3.0 2.0 1.7 2.0 1.0 - Top 100 Top 100 Other Other - Brands Top Brand Bottom Companies Companies Top 100 Top 100 Brand Other Other Quartile Quartile Top Quartile Bottom Brands Top Bottom Quartile Companies Top Companies Quartile Quartile Quartile Bottom Quartile
  • 25. 3. Use Different Grades of Videos
  • 26. The Best YouTube Marketers Produce a Broader Range of Videos Average shortest video Average longest video 32s Best Channels, Top 100 Brands 16:27 (Top Quartile) 44s Worst Channels, Top 100 Brands 14:30 (Bottom Quartile) 37s Best Channels, Other Companies 22:36 (Top Quartile) 55s Worst Channels, Other 10:53 (Bottom Quartile) Length (seconds)
  • 27. It doesn’t always have to be prime time quality
  • 28. 4. Link Video to Marketing Initiatives
  • 31. Event Videos Even For Limited Audiences
  • 33. 5. Ensure Video has Branding
  • 35. Multiple Places for Branding Title Channel logo Video content Metadata (Tags, Descriptions)
  • 36. 6. Invest in Content over Channels
  • 37. Channels Per Brand By Industry B2B Technology and Media companies have the most channels per brand. Luxury brands concentrate their activity on only a few channels. Average Channels per Brand 25.0 20.0 15.0 10.0 5.0 -
  • 38. Are more channels better? Brand View Rank YouTube Channels • While the most 3M 54 42 active video Disney 1 40 marketers typically Cisco 57 40 maintain multiple Google 2 39 Sony 3 38 channels, more is IBM 41 38 not necessarily Philips 45 37 better. Samsung 6 34 • Best practice: Have Nokia 5 32 channels that clearly Nivea 47 32 focus on a target Oracle 62 32 audience. Nike 4 30 Adidas 8 29 • Avoid temporary Ikea 34 29 campaign-based SAP 73 26 channels. Colgate 46 25 Siemens 53 23 Avon 64 23 Gillette 32 22 BMW 9 19
  • 40. Do you need a customized channel? Branding strategies in the top 50 channels by views Not branded 28% Simple branding (header) Full branding 54% with custom page 18%
  • 41. 7. Engage Community via Social Media
  • 42. The Best Social Video Marketers Brand Top Social Score • 8 brands reached Adidas 100 a perfect 100 Apple 100 social score, but Ferrari 100 scores are Hyundai 100 dropping off Nike 100 Samsung 100 quickly after this Sony 100 top group. Starbucks 100 Ford 93 Sprite 79 Intel 77 Oracle 75 Coca-Cola 67 Avon 57 Toyota 56
  • 43. Top 100 Brands vs. The Rest: Social Media Top 100 brands are very strong on Facebook, but weaker on Twitter. Total Videos Shared On Facebook Total Video Tweets 25,000 300,000 22,966 259,437 250,000 20,000 200,000 15,000 152,633 150,000 10,000 6,787 100,000 5,000 50,000 183 37 260 869 - - Top 100 Top 100 Other Other Top 100 Top 100 Other Other Brands Top Brand Bottom Companies Companies Brands Top Brand Bottom Companies Companies Quartile Quartile Top Quartile Bottom Quartile Quartile Top Quartile Bottom Quartile Quartile
  • 45. get the in front of the to trigger the Right Right Right VIDEO AUDIENCE ACTION
  • 46. Unique technology to benchmark video Online Video Grader: see how you do in just 2 min. • Measures the effectiveness of video marketing based on best practices • Empirical database of 6000+ companies • Real-time monitoring of competitors’ activities • No comparable information source in the industry • Free version at onlinevideograder.com
  • 47. Video SEO Matters (and It’s NOT SEO) Titles Tags Descriptions Target Links
  • 48. Paid Media Earned Media Owned Media In-stream ads Social sharing YouTube channel Display ads Video SEO Website videos Video search ads Community Other video sites

Hinweis der Redaktion

  1. -correct the box -YouTube is a unique ecosystemItallows for marketers to do precise targetingIt allows you to use your paid media spend to very deliberately increase the organic part of a brand’s video strategy.Promoted views fuel your earned media views by making these videos rank higher under ‘recommended videos’Those views drive more viewers to your channel, thereby increasing your views even more
  2. To become part of the YouTube nation