A NEW ERA OF CLOUD INNOVATION

2Pivotal Confidential–Internal Use Only 2Pivotal Confidential–Internal Use Only
Software, Agility,
Mission and Survival
Powered By Pivotal Cloud Foundry
James Watters
VP, Cloud Foundry

3Pivotal Confidential–Internal Use Only
Software is the Weapon
of Disruptors

Software is Changing Industries
$6B valuation
Financial Services
$12B valuation
Travel & Hospitality
$19B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$28B valuation
Entertainment
$32B Evaluation
Automotive

Traditional IT is Being Disrupted

Process Revolution Is Coming to IT

Conventional Wisdom of Cloud Computing
Private Data Centers
Custom Hardware
Dedicated Networks
Proprietary Infrastructure APIs
Proprietary DB & MW services
Basic support for 3rd party apps
Vertically Integrated Clouds
“The World Only
Needs 5
Computers
(Clouds)”

Open Cloud Platform
Pivotal’s Vision for Open Cloud
Custom SW and 3rd Party Applications
AWS Google SP X
Service
Provider
XYZ
Standard and
Extensible “Cloud
Infrastructure” API
Declarative
Orchestration API
for Large-Scale,
Distributed Services
On-Premise Data Centers Public Clouds
OpenStack VMWare
“Bare
Metal” +
Containers
Runtimes Databases Messaging Analytics Streams TBDMobile
1
2
3
Open & Discoverable
Set of Platform &
Data Services

Innovation takes more than just using AWS
Netflix Transformed an Industry with PaaS
“PaaS brings down the time
it takes to put in and assess
new features to just days”

Is Your Organization Ready for the Change?

Netflix Cloud Evolution: First Step IaaS

Netflix Cloud Evolution: Next Step PaaS

Jonathan Rosenberg
CTO & VP, Collaboration
“PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as the
costs of porting go up. This is one of
the benefits of open source PaaS
offerings like Cloud Foundry.”

Industry Voting:
‘Cloud Foundry’ is
the standard in
PaaS

Language, Service and IaaS Agnostic
……
…

10x+ Increase in Speed and Agility
Old World:
App Deployment in Days/Hours
Pivotal Cloud Foundry
App Deployment in Minutes/Seconds
IT configures
complex
middleware
App deployment
waits for 8+
manual steps Target
<my
cloud>

Push
<my
app>

1-‐Click
to
Scale

Savings From IAAS and PCF
PAAS DEV PAAS OPSIAAS

How to Get There With IAAS + PAAS
PAAS DEV PAAS OPSIAAS
Ÿ  Better SLAs
Ÿ  Flexibility
Ÿ  Speed
Ÿ  Availability
Ÿ  Faster Time To Market
Ÿ  Mobile + Data Services
Ÿ  Agile and Iterative
Ÿ  Leverage OSS
Ÿ  Continuous Delivery
Ÿ  No Downtime
Ÿ  Instant scaling
Ÿ  Consistency & Automation

CoreLogic: Prepares for a Software-Driven Era
Challenge:
•  Leader in Real Estate Transaction Services must innovate with
speed of new market entrants, while contending with years of
disparate, legacy infrastructure
•  Growth through M&A resulted in disconnected infrastructure
•  Systems were expensive and time consuming to maintain
Solution:
•  Standardize development infrastructure to convert 700+
applications to 300
•  Transform development process and culture with new
methodology, technology and skills that mirror the disruptive
app development approaches of today's Internet giants
“We need to innovate or we die. Pivotal and Cloud
Foundry is our big bet to leapfrog the competition.”

Philips Chose Pivotal CF for a Common
Digital Platform
Ÿ  Maturity and adoption
Ÿ  Provisioning, configuration, control,
monitoring and updates
Ÿ  Elastic runtime service
Ÿ  Choice of IaaS
Ÿ  Built-in services
Ÿ  Custom service brokers

Monsanto uses Pivotal CF to double agriculture
yields by 2030
Ÿ  Drive to accelerate adoption of Agile,
DevOps, Continuous Deployment
Ÿ  Required open and portable amongst
internal and external IaaS
Ÿ  Increased developer agility and
productivity with self-service
Ÿ  Reduced application lifecycle activities
by 50%
–  Delivery, operations, release
management, development
–  “Over a week to just a few minutes.”

Axel Springer accelerates software
development with Pivotal CF
Ÿ  Vision of cloud based service platform
supporting rapid development
Ÿ  Evaluated private and public cloud
frameworks
Ÿ  Speeds software development product
from 14 hours to 10 minutes
Ÿ  Reimagines their business by going
from 14% to 47% income from digital in
5 years

SDP
Legacy
Infrastructure
Infrastructure Platform Software Scale
days days days days
days
Axel Springer accelerates the software
development cycle with Pivotal CF
Pivotal CF
Legacy
infrastructure

Cloud Foundry Foundation: Industry Standard
Platinum
$500k / year
Gold
$100k / year
Silver
$5-30K / year
DataStax
Fidelity
Mongo
Piston Cloud
CloudCredo
BlueBox
Docker
Stark & Wayne
Anynines
AppDirect
AppDynamics
CloudFlare

§  GE Predix platform powered by Cloud
Foundry and Pivotal Hadoop
§  41 diverse applications from across GE
divisions targeted for 2014 production
deployment
§  Bringing the disruptive “Nest” pattern to
every GE industrial division with Cloud
Foundry
GE Invests $105M Into Pivotal Platform

PaaS is Crucial for Mobile
Ÿ  Mobile has resulted in exponential workload increases and highly
dynamic loads
Ÿ  User expectation is no downtime for upgrades / maintenance
Ÿ  Mobile device / OS speed iteration is faster than ever before
Client / Server OS
5 year cycle
Mainframe OS
10+ year cycle
Mobile OS
1 year cycle

Technology Demo: Cloud Foundry ‘Diego’
Ÿ  Deploy Application files, or Docker images: <20 seconds
Ÿ  Scale 300x: <40 seconds
Ÿ  Recovery from 20% hardware loss: <5 seconds
Ÿ  Requests dropped during recovery: 0
Ÿ  Core scheduling, routing, log aggregation, health
management Go code: <45MB!

Rapid Innovation Requires a New Approach
Ÿ  Dramatically improve developer experience
Ÿ  Agile teams, rapid iteration
Ÿ  Ingest and incubate open source
advancements and new data services
Ÿ  Continuous delivery, no planned downtime
Ÿ  Instant scaling of apps and data services
Ÿ  Automation and deployment consistency
at every step
DEVELOPERS OPERATORS

From Data Center to Software Factory
Pivotal CF: Containers surrounded with services
Application
Containerization &
Cluster Scheduling
Native and
Extended Data
Services
Automatic App Server
& OS Configuration with
Buildpacks
Policy, Identity and
Roles Management
App Health
Management,
Load Balancing,
Rapid Scaling,
Availability Zones
IaaS Provisioning,
Scaling & Configuration
Application
Network Security
Groups
Application
to Services
Binding and
Access
Logging as a service,
Application metrics &
performance,
Metric based scaling

A Multi-Cloud 3rd Platform: Pivotal CF
Elastic
Runtime
Agile
Microservices
Elastic
Hadoop
Jenkins
Service
(CI)
Google
Redis
PCF Operations Manager (CF-BOSH)
KV Store
VMware EC2OpenStack
Multi-Cloud Declarative
Service Deployment,
Operations
Elastic managed runtime
service integrated into
leading data services; all
scaled and managed by
CF BOSH
Rabbit
MQ

4 Levels of High Availability
1.  Application Failure = Reboot in new container
2.  PaaS Process Failure = Reboot component in new VM
3.  Operating System Failure = VM Monitor
4.  Rack Failure = Availability Zones

Application patterns are changing

Reference Customers: Spoke at #CFSummit

§  GE Predix platform powered by Cloud
Foundry and Pivotal Hadoop
§  41 diverse applications from across GE
divisions targeted for 2014 production
deployment
§  Bringing the disruptive “Nest” pattern to
every GE industrial division with Cloud
Foundry
GE Invests $105M Into Pivotal Platform

A NEW ERA OF CLOUD INNOVATION

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A NEW ERA OF CLOUD INNOVATION