2. Pitch Deck Template
Each pitch deck should include one slide per item:
1. Cover Page
2. Elevator Pitch
3. The Problem
4. Your Solution
5. Market Size
6. Business Model
7. Proprietary Tech/Expertise
8. Competition
9. Marketing Plan
10. Team / Hires
11. Money / Milestones
3. Pitch Deck Template
Cover Page
â—Ź Include team members names, email addresses, age, citizenship.
1. Elevator Pitch
â—Ź Describe in 1-2 sentences the unique value proposition of your product/service.
● Use the format: (“My company, _(insert name of company)_, is developing _(a defined offering)_
to help _(a defined audience)_ _(solve a problem)_ with _(your unique solution)_”).
2. The Problem
â—Ź Describe the problem you are trying to solve with your product/service.
â—Ź Describe who has it, and what data you have to back up your claim (stats, research, links)
3. Your Solution
â—Ź What is unique and different about your solution.
â—Ź How does it solve a customer problem.
â—Ź Include a demo of your solution (video or screenshots).
4. Pitch Deck Template
4. Market Size
â—Ź Define your market.
â—Ź Include estimates for your market size (number of customers, amount of money)
5. Business Model
â—Ź Describe top 1-3 revenue sources.
â—Ź Prioritize by Size, Growth, and/or Potential
â—Ź Cite current market activity / customer behavior as proof
â—Ź Show How You Get to Break-even (or Profitable)
6. Proprietary Tech/Expertise
â—Ź Describe your unfair competitive advantage. Such as a big market lead, an experienced team,
an “exclusive” partnership, great early sales/customer numbers.
7. Competition
â—Ź List all top competitors
● Describe how you’re better, or at least different from them
5. Pitch Deck Template
8. Marketing Plan
â—Ź Describe how you will get customers and distribute your product. Describe your top 3 marketing
channels and your timeline for going to market.
9. Team / Hires
â—Ź Describe the key people on the team. Identify if anyone has deep technical knowledge,
entrepreneurship experience, sales/marketing background
â—Ź Identify any key hires you need but don't yet have, and if you have any candidates lined up.
6. Pitch Deck Template
10. Money / Milestones
â—Ź Identify How Much Capital You Need
â—Ź Show 3 Budgets: Small, Medium, Large
â—Ź What Will you Do with the Capital?
â—Ź E.g. Key Hires (Build Product)
â—Ź Marketing & Sales (Drive Revenue)
â—Ź Map Out Achievable Milestones
â—Ź Show what will get you to next milestone (product, customers, hires)
â—Ź Show how the capital you have is more than adequate
â—Ź Show how your business' value will increase in value when milestone is achieved
â—Ź functional product
â—Ź initial customers / revenue
â—Ź break-even or profitable