2. All of my session materials and links will be available on
MusTech.net on/after Monday January the 9th
http://mustech.net/timejen12
BOOKMARK THIS PAGE
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
3. DON’T KNOW WHAT TWITTER “REALLY” IS?
• Twitter has been around for over five years already!
• It’s an online social networking service
• It’s a microblog… what is a blog?
• Twitter generates over 300 million tweets per day and nearly
1,600,000,000 searches per day!
When used effectively, Twitter can provide an incredible amount of
content information to millions of people and effectively serve as a
public relations (PR) distribution outlet for your band or group.
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
4. WHAT CAN I USE TWITTER FOR?
Twitter allows for rapid communication using the latest technologies,
especially when used in conjunction with smartphones like the iPhone or
Android…
• Communicating with subscribers/friends/potential-customers/buyers
• Sharing of events, photos, gigs, and “subscription” options
• Use it as a “post to everything” center for integration with Facebook,
LinkedIn, Google Buzz/Plus+, and other Social Media Networks
Use it to market yourself, your group, and your
product!
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
5. GETTING STARTED –ROOKIE MISTAKES!
Getting a Twitter account is easy:
1. Go to twitter.com – http://twitter.com
2. Click on the “Sign-up”:
3. Click “Create my Account”…
6. WHAT THE QR CODE IS GOING ON HERE?
Scan this with a QR-Reader to go DIRECTLY to TWITTER! –
So… What’s a QR Code
you ask?
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
7. INTERLUDE… QR CODES
“Quick Response” Codes = QR Code
These “QR Codes” are here to stay, at least for awhile… and they are
another great way to publicize your band, your group, your Twitter
account, or yourself on printed materials…
• Every newer smartphone/device with a camera has the ability to read
these
• Direct potential customers/buyers to an exact URL or various types of
recordable information instantly… AND most QR readers will
automatically archive what you scan so that you may come back to it
later. ..
Generate QR codes for FREE and print them or save them via these easy-
to-use-sites:
• http://qrcode.kaywa.com/
• http://qrstuff.com/
Shameless Plug QRC EXAMPLE: A.P.S. MusicMaster for iPhone:
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
8. ROOKIE MISTAKES (CONTINUED)
As soon as you sign up for a Twitter Account
there are a few MUST DOs:
1. Upload a profile picture before you Tweet
anything!
Click on the “mystery person” icon and then
choose settings
2. Then fill out your profile… Be sure to
include your website information and an
informed bio and your location if applicable.
3. Also, if you have a band/group/user
Facebook account you can post directly to
your Facebook stream by choosing to “Post
your Tweets to Facebook” and linking the
two accounts
Do not Tweet anything until you have your profile information completely
filled-out…
–else you may be thought of as a false account or spammer!
DON’T BE AN EGG-HEAD!
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
9. YOUR TWITTER NAME AND PAGE
Your Name and your Twitter “USER NAME” are two different things…
Your Name can be your real name and/or the name of your group/band. Your
“Username” needs to be something that is easily remembered and reflective
of your group –this will become your “Twitter Name”… for instance, my public
Twitter name is “@pisanojm”. The “@” signifies that you are specifying a
Twitter user and is very significant in “Twitter lingo” and understanding this is
the first step to becoming Twitter savvy.
Set a related/cool background for your
Twitter page:
Twitter.com Settings Design –
Choose a built-in background or upload
your own…
Check out http://twitbacks.com or http://freetwitterdesigner.com as
well!
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
10. CONNECTING TO FACEBOOK
As stated earlier, one of the most “fabulous” integrations built-in to Twitter
is the direct connection with Facebook accounts. To access this
feature, open Twitter.com Settings Profile. Then click on the
“Post your Tweets to Facebook” button.
I, however, like more control over what I post to Facebook from Twitter so I
use the “Selective Tweets” Facebook App. This App allows me to
choose which Twitter updates go to Facebook by entering the Twitter
hashtag #fb in any Tweet I send out (more about hashtags in the next
slide) .
http://facebook.com/selectivetwitter - Login to Facebook to get
this App! (C) 2012 JOSEPH M. PISANO/MUSTECH.NET
11. TWITTER LINGO
Twitter Lingo 101:
• Twitter Name: @pisanojm or @”anything”
• #”anything”: Hashtag –used to focus topic discussion
example #musicedchat, #ff, #fb, #mpln, #musiced, #timejen12, etc.
• “d” or “D” @anybody: Used to send a DIRECT, non-public, message -
potential recipients must be following you in order to send a Direct
Message (DM) to them… Note: you do not need the “@” sign: “d
pisanojm” will work fine…
• RT: Re-Tweet – commonly used to when you are re-tweeting somebody
else’s message – Example: “RT @pisanojm Twitter is very cool!”
• Follow, Follower, Following: All used to describe the association
between Twitter users
• 140 – The amount of characters you get to type in an update (one-forty)
Twitter Help Center: http://support.twitter.com
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
12. ANATOMY OF TWITTER.COM (HOME)
Home Button @ Discussions Button Discover Button Search Compose
Message
Cool Twitbacks
Custom b-ground!
Follower/Twitter Info Current Trends Tweets from those you are Settings/Profile
following
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
13. ANATOMY OF TWITTER.COM (@ CONNECT)
Home Button @ Connect Button Discover Button Search Compose
Message
Cool Twitbacks
Custom b-ground!
Interactions (everything) @mentions only Tweets to you or Interactions about you Settings/Profile
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
14. ANATOMY OF TWITTER (# DISCOVER)
Home Button @Connect Button Discover Button Search Compose
Message
Cool Twitbacks
Custom b-ground!
Find People/Stories, etc. Find people/via Instantly find Twitter Users via Settings/Profile
category your e-mail contacts…
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
15. CREATING A TWEET/UPDATE–WHAT’S HAPPENING
@mention ~ To send a direct Hashtags
message use this format:
d jamesfrankel
Type Update Here
Close/Cancel
Add Photo Add Location Character Limit (140) Tweet your
Update
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
16. VIEWING & INTERACTING WITH A TWEET
Who From? Reply to User Re-Tweet this Tweet Favorite this Tweet
Avatar/Pict
of Tweeter
View
View the Tweet as a
Threaded
Single Page with
Conversation
Information
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
17. NOTIFICATIONS VIA TWITTER
Twitter makes it easy to get notifications when different events happen to
your account for tracking purposes (these are sent to you default
twitter e-mail and you may change this e-mail address in the settings).
1. When sent a Direct message
2. When sent a reply or mentioned
3. When followed by someone
4. When Tweets are marked as
favorites
5. Various updates from Twitter
Twitter.com Settings
Notifications (C) 2012 JOSEPH M. PISANO/MUSTECH.NET
18. CONNECTING TO LINKEDIN
It is easy to get connected to your Linkedin account. Login in to Linkedin
(http://linkedin.com) , then go to settings profile choose “Manage
your Twitter settings”:
From here, connect your Twitter account
and choose the various options you
may want to choose to specify which
Tweets are integrated into your Linkedin
updates by checking the “#li” option…
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
19. USING GOOGLE PLUS (G+) WITH TWITTER
While it’s not possible to send Tweets into G+ YET via Twitter, it is possible to use
G+ to send updates out to Twitter (as well as other Social Media Outlets).
One such source that I use is a Google Chrome/Firefox extension named SG
Plus:
Output to Output to Output to
Facebook Twitter Linkedin
http://sgplus.me
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
20. GETTING JIGGY WITH TWIGGY (ERR. TWITTER)
The Power of Hashtags:
While you typically have to build your “followership” in order for anybody to “hear”
you on Twitter; however, the strategic use of hashtags allows you to
immediately get your message out and join in on relevant conversations.
Using hashtags like #jazz, #newrelease, or #music will allow you to interface
with people “watching” those tags. For instance #thingsIcantlivewithout was
trending for the last four days… if you wanted to let people know about your
latest or best album, you might try this as a tweet:
My favorite #jazz #music album
Don’t be afraid to
@mention someone you http://somewhere.com -
follow with something that #thingsIcantlivewithout
may be of interest to them
(especially if they have a lot
of followers) – they may just
re-tweet you!
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
21. ANALYTICS – HOW FAR IS YOUR REACH?
Great Analytic Sites: Tweetreach.com |Twitalyzer.com |
Trendistic.indextank.com
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
22. TRACKING YOUR TWEETED LINKS
Bit.ly makes it easy to track your
tweeted links if you sign up for
an account and shorten your
tweeted links (or any other ones
that want to track and post
somewhere).
BTW, URL-shorteners like Bit.ly
have become widely popular
because of the 140 character
limit in Twitter.
This also works great for QR code
print materials… rather than put
the direct link in a QR code, put
a bit.ly link and find out how
many people are scanning your
codes!
Very cool indeed.
http://Bit.ly
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
23. POWER TWITTER MANAGING
For incredible “power management” of your
Twitter “enterprise” there are a number of
excellent clients to use that give you incredible
command and power over your Twitter
experience…
I recommend Hootsuite.com and
Tweetdeck.com
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
24. MOBILE TWEETING - THE REAL POWER
The ability to easily use Twitter with your mobile phone and/or smartphone
is what really makes Twitter powerful and fast to use as a distribution
network.
OLD-SCHOOL PHONE INTEGRATION – OUT OF THE BOX:
Set up your mobile (text)
phone directly via your
Twitter account, then simply
text your message to 40404
to post it directly to Twitter!
Twitter.com Settings Mobile
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
25. SMARTPHONE TWITTER APPS – WOW!
These apps are “where it is at” as far as starting your mobile public
relations deluge of information via your Twitter account. iPhone,
Android, etc. There is simply no faster way get text, photos, and even
video links to the world any faster...
Droid: BlackBerry: iPhone/iPad:
1. Seesmic 1. Seesmic 1. Echofon
2. Tweetcaster 2. Tweetcaster 2. Tweetbot
3. Twidroid 3. UberTwitter 3. Twitterrific
4. Twitter (official) 4. Twitter (official) 4. Twitter (official)
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
27. AARON LEE –TOP TEN REASONS FOR TWITTER
Aaron Lee’s Top 10 Reasons why your Business/Brand (BAND) Should Use
Twitter
(http://askaaronlee.com)
1. Connecting with customers
2. Branding
3. Feedback
4. Marketing
5. News
6. Promotions
7. Viral Nature of Distribution
8. Increase Sales
9. Viewing Competition
10. Loyalty
…and it’s FREE to
use!!!
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET
28. FIND ME EVERYWHERE ON THE WEB
Joseph M. Pisano, Ph.D. (@pisanojm)
• http://jpisano.com
• http://twitter.com/pisanojm
• http://mustech.net
• http://musicednews.com
• http://musicpln.org
• http://apsdevs.com
… Just Google me! ;)
…find this presentation at
MusTech.net!
(C) 2012 JOSEPH M. PISANO/MUSTECH.NET