Pipo Santos

São Paulo Area, Brazil, SP Brazil

GENERAL MEDIA DIRECTOR & DIGITAL at GREY BRASIL

Advertising / Marketing / PR

ESPM in 2000, and got his MBA degree at INSPER in 2011. Pioneered in the Brazilian digital market as media and operations leader, later becoming a hybrid media professional. Began his career in 1999 at Thunder House, a McCann-Erickson Company, developing projects for Motorola, Chevrolet, Coca-Cola, HP, MasterCard, Bayer, and Whyeth among others. In 2001 became an entrepreneur and launched Clickcerto, an Adnetwork, and Adbusiness, a digital media planning company that supported the top 10 agencies in Brazil. In 2003 Adbusiness evolved into a holding, incorporating Hotlist (first SEM agency in Brazil), RIOT (main social agency) and became partner of Predicta, accelerating sales in SP an...