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Monday, April 26, 2010
Monday, April 26, 2010
ON LINE
Monday, April 26, 2010
LINE
Monday, April 26, 2010
OFF LINE
Monday, April 26, 2010
LINE
Monday, April 26, 2010
ONE LINE
Monday, April 26, 2010
ONE
Monday, April 26, 2010
No fundo,
                uma grande
                história
Monday, April 26, 2010
Contada de
                diferentes
                formas
Monday, April 26, 2010
Agora, vamos
                pegar um tema
                atual

Monday, April 26, 2010
Monday, April 26, 2010
Uma História
                que nasceu em
                1865

Monday, April 26, 2010
Livro original de Lewis Carroll


Monday, April 26, 2010
Peça de Teatro

Monday, April 26, 2010
Jogo de Tabuleiro

Monday, April 26, 2010
Jogo para consoles da EA

Monday, April 26, 2010
Tema de ensaio - Revista VOGUE

Monday, April 26, 2010
Decoração de vitrine em Londres

Monday, April 26, 2010
1951 - Animação da Disney

Monday, April 26, 2010
2010 - Cinema 3D (Tim Burton)

Monday, April 26, 2010
eBook para Tablet

Monday, April 26, 2010
eBook para Tablet

Monday, April 26, 2010
A mesma história interpretada de
                           diferentes formas em vários
                                    ambientes




Monday, April 26, 2010
Monday, April 26, 2010
Como seria este
                conceito aplicado
                na Propaganda?


Monday, April 26, 2010
Monday, April 26, 2010
Mais do que
                veicular o mesmo
                comercial em
                cada meio
Monday, April 26, 2010
cada meio




Monday, April 26, 2010
cada meio
                deve contribuir
                para enriquecer a
                História
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Comunicação é
                Conexão


Monday, April 26, 2010
Conexão



Monday, April 26, 2010
Conexão entre
                 histórias e pessoas


Monday, April 26, 2010
Conexão



Monday, April 26, 2010
Conexão entre
                 agência e cliente


Monday, April 26, 2010
Conexão



Monday, April 26, 2010
Conexão através de
                 uma causa


Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
8   Artistas criaram suas
                             versões de cadeiras




Monday, April 26, 2010
Monday, April 26, 2010
Cadeiras que foram leiloadas, com a renda
              revertida para algumas das mais
              importantes organizações sociais.




Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
E tudo isso, em parceria com o maior site de
              leilões do Brasil.




Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Mas a campanha, não parou por aí.




Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Resultado:




Monday, April 26, 2010
Resultado: todas as
                cadeiras foram vendidas
                e a média de valor
                atingido, foi 10x o valor
                inicial

Monday, April 26, 2010
Repercussão:




Monday, April 26, 2010
Repercussão:




Monday, April 26, 2010
Repercussão:




Monday, April 26, 2010
Repercussão:


          A mídia espontânea gerada pela ação, equivale
          a um investimento superior a R$ 1MM




Monday, April 26, 2010
Monday, April 26, 2010
Veículos e pessoas
                se conectaram por
                uma causa


Monday, April 26, 2010
causa




Monday, April 26, 2010
causa que muitas
                vezes pode ser
                proteger a
                natureza

Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Para conectar o
                filme com a vida
                real, a VIVO fez
                uma pergunta:
Monday, April 26, 2010
pergunta:




Monday, April 26, 2010
pergunta:
                O que você faria
                com tantos
                torpedos?
Monday, April 26, 2010
resposta:




Monday, April 26, 2010
resposta:
                no Twitter com a
                HASHTAG
                #oquevocêfaria.
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
Em cada resposta a
                VIVO se comprometia a
                reflorestar 1m² de mata
                nativa em parceria com
                o Instituto Ipê

Monday, April 26, 2010
Monday, April 26, 2010
Resultado: o Hashtag
                 #oquevocêfaria foi
                 Top Trends no
                 Twitter
Monday, April 26, 2010
Monday, April 26, 2010
Monday, April 26, 2010
3mil m²         de mata nativa foram
                         reflorestadas




Monday, April 26, 2010
Aqui aprendemos
                 que ao falar de
                 digital...

Monday, April 26, 2010
Propaganda antes




Monday, April 26, 2010
Propaganda hoje




Monday, April 26, 2010
Show, don’t tell


Monday, April 26, 2010
Show, don’t tell
                  Não basta dizer. Tem que fazer.




Monday, April 26, 2010
Monday, April 26, 2010
Duas histórias. Dois Cases.
                 Construídos a dois.
Monday, April 26, 2010

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A era do ONE Line - @Pipoland