The rise of the mobile born - What you need to know when you are creating next mobile app

The rise of the mobile born
what you need to know when
you are creating a next great mobile app
Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com

• Graduated from WIGE at UE Poznań
• 1.5 year at Siepomaga.pl
• Participated in Huge Thing accelerator
• Hive61 Poznań
• Whalla Labs – mobile apps for WP & W8
Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun
About me
Why am I here?
http://www.slideshare.net/piotrbiegun

Smartphones overtook dumbphones
in Q2 2013 [Gartner]
Source: http://techcrunch.com/2013/08/14/gartner-q2-smartphone/

What does it mean for us?
Are we aware of a new type of users?

Where are smartphones users?
Globally – late majority
Source: http://www.ideacouture.com/blog/innovation-early-adopters-beyond-the-bell-curve/

Less tech savvy users on the rise
innovation is pushed to the new users

Mobile born users
they are using smarphones differently
Gameplay by 2 years old child: http://www.youtube.com/watch?v=mAiDtPNZHRg

New countries have power
U.S & Europe are great for profit but …
Source: http://techcrunch.com/2012/06/09/feature-phones-are-not-the-future/

Source: http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free
Most apps are free
freemium – good for users, for business it depends

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Games on the rise
the most profitable category
Source: http://www.distimo.com/blog/2013_10_publication-games-king-of-the-mobile-eco-system/

156% jump in handsets shipment
from 3.7M to 9.5M devices
Source: http://www.idc.com/getdoc.jsp?containerId=prUS24442013
139,9
26,9
3,7
7,7 8,4
211,6
33,8
9,5
4,5 1,7
51,3%
25,6%
156,0%
-41,6%
-80,1%
81,0%
12,9% 3,6%
1,7% 0,6%
-100,0%
-50,0%
0,0%
50,0%
100,0%
150,0%
200,0%
0
50
100
150
200
250
Android iOS Windows Phone BlackBerry Others
Q3 2013 market share for mobile handsets [M]
Q3 2012 Q3 2013 Yearly change Market Share

19% share in Polish market
the biggest market for Microsoft
Source: http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce

Dotrzechdych.pl
biggest blog about vines
User reviews

BANK PEKAO

Why we have so many successful
mobile apps?
Why smartphones are so successful?

Particular need
Each user has a different need

Specific time
Particular need in a specific time

Exact localization
Particular need in a specific time &
an exact localization

Individual context
Particular need in a specific time, an exact
localization & an individual context

Most successful apps are doing
one thing right.

Successful apps
focusing on one thing
easily share beautiful photos – 150 mil MAU
easy dating – 50 mil matches, 4.5 billion ratings
intelligent To Do list – 5+ mil UU
private messaging – 400M+ msg/d ~294M DAU
classic connect-the-dots game – 1M+ U ~1 week

YES,
but there is something more …
You need to know WHY, HOW & WHAT to do

Addictive apps are about psychology
you need to know „ahh” moments for user

Best apps build /change
behavioral patterns
They learn what you do and adjust to your actions

Tricky question
Which app has that amazing stats?
• More than 100M installs and growing
• New install occurs every 1.3 seconds
• 641 000 reviews on the app store
• In app store from 2008
• Invested $20M – $0.00 revenue so far

Bible
app that forms good habits
• 400 readings plans which helps to read Bible
• Customize push notification encouraging reading
• Personalized verses divided into small sections
• Easy sharing (200 000 pieces of content every 24h)
• Most installs on Sunday
Source: http://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more-
psychology-than-miracles.html

What elements can we find in
addictive apps?
What is common for great games and apps?

Design & Flow
good looking apps are easier to sell
VS

mBank Orange Cash

Core loop
Building & Training - everything is interdependent
Source: http://www.deconstructoroffun.com/

Progress
Steady & visible for player, part of core loop

Virality
Great single player but with friends it’s more fun

Monetization
How your app is earning money?

On-boarding
How our user knows how to use app?
Source: http://www.mobile-patterns.com/walkthroughs

Different platforms
the same experience & functionality

User should easily end work on
one device and continue
smoothly on the other
Who is the closest - Apple, Google or Microsoft?

Windows ecosystem
one experience - both for work and pleasure

True mobile office
support for MS Office & SkyDrive sync

Do you have idea for the next Windows Phone or
Windows 8 mobile app?
Let’s talk about it!
Contact:
Piotr Biegun, CEO
piotr.biegun@whallalabs.com, +48 607 127 551
@piotrbiegun, skype: piotr.biegun
Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com

The rise of the mobile born - What you need to know when you are creating next mobile app

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The rise of the mobile born - What you need to know when you are creating next mobile app