A PDF of the slides for the UNTECH10 Mobile Matters: What Association Leaders Need to Know webinar, held on Friday, February 12, 2010 at 10 am-11 am EST and presented by Chris Bonney of Vanguard Technology and Jeff De Cagna of Principled Innovation LLC.

1. Mobile Matters:
What Association Leaders
Need to Know
Chris Bonney, Vice President, Client Experience
Vanguard Technology
Jeff De Cagna, Chief Strategist and Founder
Principled Innovation LLC

2. @chrisbonney
@pinnovation
#untech10

3. “The mobile phone is for
the next decade what the
computer has been for the
last two or three.”
Michael Jones, Google Chief Technology Advocate
(5-25-09 interview with www.theglobeandmail.com)

4. 82% of Americans never leave
home without their mobile phones
42% say they “cannot live
without” their mobile phones
Nearly 50% sleep with
their mobile phones nearby
Source: Synovate (http://bit.ly/synovateonmobile)

5. Global mobile data traffic
will double every year
through 2014, increasing
39 times between 2009
and 2014
Source: Cisco Visual Networking Index (VNI) Global Mobile Data
Traffic Forecast (http://bit.ly/nqdf)

6. Smartphones will
constitute 66% of
mobile handset
market sales by 2016
Source: Telecom Trends International

7. the future of associating is mobile

8. mobile is an inherently
social platform that offers
associations a way to
design new relationships
with their stakeholders

9. Social actions
Social behaviors
Social contributions

10. mobile devices have
become critical access
points for connecting
with our networks and
communities

11. 100 million of Facebook’s
400 million active users
worldwide use Facebook
Mobile every month
Source: Facebook Blog (http://bit.ly/cXNNzR)

12. mobile offers associations
a unique opportunity to
create a vibrant learning
and knowledge culture

13. rich content
near real-time
ready for use

14. mobile is already
reshaping professional
culture and practice in
important ways

15. Source: Information Week (http://bit.ly/7to6Pn)

17. The Future of Associating is
Mobile: Powerful Strategies for
Third Screen Success
Presented by Jeff De Cagna
Chief Strategist and Founder, Principled Innovation LLC
An intensive three-part learning series
this March 5, 12 and 19 from 2 pm-3:30 pm ET
http://bit.ly/thirdscreensuccess

18. jeffpi1@gmail.com
www.principledinnovationblog.com
www.facebook.com/jeff329
Twitter: @pinnovation

20. Home | Join | ISES Career
Center | Contact Us
Home

23. First step is to create a good first
impression on mobile. (via @chrisbonney)
#untech10

24. Context
Is
Key
Context is key.
http://www.flickr.com/people/stopbits/

25. Context
info@vtcus.com

28. The secret to success with mobile is
context: user/content/environment.
(via @chrisbonney) #untech10

29. Your Members On Mobile
- Social networking
- Texting
- Pictures
- Email
- Search
- Apps
- Maps
- Weather
- Stocks
- Blogs
- News
- Videos
- TV shows
- Gaming
- Music
- “I’m hungry for Chinese” tweet
post-marathon
http://www.flickr.com/people/faceme/

30. What’s Possible?
- Donations
- Renewal notifications
- Event reminders
- Session details
- RSVPs
- Advocacy status
- Micro-volunteering
- Social networking
- Attendee networking
- Job search
- Blog
- Games
http://www.flickr.com/people/arincrumley/

31. Imperative we embrace mobile sooner
rather than later. Apps, texting or
mobile-ready are all options
(via @chrisbonney) #tech10

32. Contact Information
Chris Bonney
@chrisbonney
cbonney@vtcus.com
VP of Client Experience
Vanguard Technology
www.vtcus.com/ASAEMobile.aspx
info@vtcus.com

33. let’s take some
questions!

34. thank you for
joining us!

35. cbonney@vtcus.com
jeffpi1@gmail.com