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Barclay’s Global Consumer Staples Conference
September 6, 2016
Pinnacle Foods
AMPLIFY
THE PLAYBOOK
This presentation contains “forward-looking statements” within the meaning of U.S. federal securities laws.
Forward-looking statements are not historical facts, and are based upon management’s current expectations,
beliefs, projections and targets, many of which, by their nature, are inherently uncertain. Such expectations, beliefs,
projections and targets are expressed in good faith. However, there can be no assurance that management’s expectations,
beliefs, projections and targets will be achieved and actual results may differ materially from what is expressed in or
indicated by the forward- looking statements. Forward-looking statements are subject to significant business, economic,
regulatory and competitive risks and uncertainties that could cause actual performance or results to differ materially from
those expressed in the forward-looking statements, including risks detailed in Pinnacle Foods Inc.’s (“Pinnacle Foods,”
“Pinnacle” or the “Company”) filings with the U.S. Securities and Exchange Commission (the “SEC”). Nothing in this
presentation should be regarded as a representation by any person that these forward-looking statements will be achieved.
Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to
update forward-looking statements to reflect actual results, subsequent events or circumstances or other changes affecting
forward-looking information except to the extent required by applicable securities laws.
This presentation includes certain non-GAAP financial measures, which differ from results using U.S. Generally Accepted
Accounting Principles (GAAP). These non-GAAP financial measures should be considered as supplements to the GAAP
reported measures, should not be considered replacements for, or superior to, the GAAP measures and may not be
comparable to similarly named measures used by other companies. Non-GAAP financial measures typically exclude certain
charges, which are not expected to occur routinely in future periods. The Company uses non-GAAP financial measures
internally to focus management on performance excluding these special charges to gauge our business operating
performance. Management believes this information is helpful to investors because it increases transparency, and assists
investors in understanding the underlying performance of the Company and in the analysis of ongoing operating trends.
Additionally, management believes that non-GAAP financial measures are frequently used by analysts and investors in their
evaluation of companies, and its continued inclusion provides consistency in financial reporting and enables analysts and
investors to perform meaningful comparisons of past, present and future operating results. The most directly comparable
GAAP financial measures and reconciliations to non-GAAP financial measures are set forth in the appendix to this
presentation and included in the Company’s filings with the SEC.
Forward-Looking Statements
& Non-GAAP Financial Measures
Mark Clouse
Chief Executive Officer
Craig Steeneck
EVP & CFO
Maria Sceppaguercio
SVP Investor Relations
Pinnacle Management
Tyson Seely
Manager Investor Relations
Who We Are
• Overview
• Pinnacle Playbook
• Financial Performance
Where We’re Going
• Amplify the Playbook
Agenda
4
Note: Pro forma for Boulder Brands acquired on January 15, 2016.
Birds Eye
Frozen
39%
Specialty
11%
Duncan
Hines
Grocery
34%
Boulder
Brands
16%
2015 Net Sales
$3.2 billion
Diversified Portfolio
5
Retail Distribution
Channels
• Grocery / Mass
• Natural & Organic
• Club / Dollar
• e-Commerce
Manufacturing Facilities
16
Employees
5,141
Broad Scale and Capabilities
Temperature
Classes
• Frozen
• Dry Grocery
• Refrigerated
6
Who We Are
• Overview
• Pinnacle Playbook
• Financial Performance
Where We’re Going
• Amplify the Playbook
Agenda
7
The Pinnacle Playbook
8
Acquisition &
Integration
Expertise
Cost & Cash
Management
Smart
Marketing &
Innovation
Lean &
Capable
Organization
Acquisition &
Integration
Expertise
Strong
Cost & Cash
Management
Smart
Marketing &
Innovation
Lean &
Experienced
Organization
Strong Cost Management
9
Tracking
up >400 bps
since IPO
• Strong productivity
• Favorable mix
• Price management
• Efficient trade spending
Playbook
Note: Adj. Gross Profit presented above is on a Non-GAAP basis. See reconciliation to GAAP financial measures in Appendix.
2013 2014 2016 H12015
(bps vs. PY)
Adj. Gross Profit % of Net Sales
+190
+50
+180
+80
*Excludes the benefit of $150 million Hillshire net termination fee.
Note: Free Cash Flow reflects Net Cash Provided by Operating Activities (Operating Cash Flow) less Capital Expenditures (CAPEX).
Strong Cash Management
10
2016
Tracking to
+$1bn FCF
since IPO
• Cash as a priority
• Working capital improvement
• Debt/interest management
Playbook Free Cash Flow
($m)
2013 2014 2016 H12015
$178
$298*
$265
$76
Operating Cash Flow CAPEX
2015 H1
$105
The Pinnacle Playbook
11
Acquisition &
Integration
Expertise
Strong
Cost & Cash
Management
Smart
Marketing &
Innovation
Lean &
Experienced
Organization
Smart Marketing and Innovation
12
2013 2014 2015 2016 YTD
+0.8 pts
+0.5 pts
+0.2 pts
+0.3 pts
Composite $ Market Share
(Change vs. PY)
TDPs
+41%
since IPO
Share
tracking
+1.8 pts
since IPO
• Portfolio management
• Focus on shelf, distribution
and price
• Speed to market
• Consumer-driven, margin
accretive innovation
Playbook
Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions. Total Distribution Points (TDPs) exclude discontinued businesses.
Flavor Full
Protein Blends
Birds Eye Vegetables
Birds Eye
TDPs
+12%
13
• Introduced 3 new platforms in 2015
• Expanded these platforms in 2016
• Multi-media campaign focused on
vegetable usage and meal solutions
• Increased investment across franchise
Birds Eye
$ Share
+4.3 pts
Disney-Themed
Marketing Innovation
Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share and TDP growth since YE 2013.
Birds Eye Multi-Serve Meals
14
Voila! Family Size
Voila! Premium-Tier
Voila!
$ Share
+12.7 pts
• Launched beef, pork, shrimp offerings
• Expanding distribution of Premium-tier
• Expanding occasions with Family Size
• Launched dedicated Voila! advertising
• Increase investment in 2016
• Drive broader HH penetration
Marketing Innovation
Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share and consumption growth since YE 2013.
Voila!
Consumption
+27%
Duncan Hines
15
Innovation
Award
Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share growth since YE 2013.
Premium
$ Share
+2.8 pts
• Focused on premium end of category
• Perfect Size addresses 1-2 person HH
• New decadent gluten-free line
• Leverage highly-engaged consumer via
digital marketing and social media
• Build robust consumer interaction
• Focus events on key baking holidays
Marketing Innovation
Perfect Size
45%
Incremental
to Category
E.V.O.O.
Wish-Bone
~75%
ACV
5 of the
Top 10
New Items
in Category
16
Wish-Bone
Growing Share
in Latest
2 Periods
Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share growth in 5 week period ended 7/31/16 and 4 week period ended 6/26/16.
• Highest EVOO level in mainstream dressing
• Breakthrough bottle design and premium
price point
• An artisan, restaurant-style experience
• Strengthening margins within category
Better for You Oils Restaurant Experience
Ristorante Italiano
The Pinnacle Playbook
17
Acquisition &
Integration
Expertise
Strong
Cost & Cash
Management
Smart
Marketing &
Innovation
Lean &
Experienced
Organization
Lean and Experienced Organization
18
Sales per
Employee
>20% above
Peer
Average
• Focused on what matters
• Speed as a core value
• Mission-critical capabilities
• Cost conscience mindset
Playbook
Note: SG&A Overhead defined as selling, general and administrative expenses excluding marketing, intangible amortization and one-time items;
reflects fiscal 2015 FY data. Peer Average comprised of: BGS, CAG, CPB, GIS, KHC, MKC, SJM.
Source: Pinnacle analysis.
Peer Avg. Pinnacle
~12%
9%
SG&A Overhead
(% of Net Sales)
The Pinnacle Playbook
19
Acquisition &
Integration
Expertise
Strong
Cost & Cash
Management
Smart
Marketing &
Innovation
Lean &
Experienced
Organization
Oct. 2013





Acquisition & Integration Expertise
20
Added
>$750m Sales
since IPO
• North America focus
• Existing / adjacent categories
• Market leadership or line of
sight to leadership
• Synergy-rich transaction
• Speed of integration
Playbook
Nov. 2014




Jan. 2016





2015 Innovation 2016 Innovation
$ Market Share
• Expanded capacity in
Vancouver site in 2015
• Acquired Hagerstown, MD
facility to further expand
capacity beyond 2016
8.9%
11.7%
15.0%
2014 2015 2016 YTD
Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share of frozen meat substitutes category.
Gardein
21
Growing
Consumption
35%+ since
Acquisition
Attractive Value Creation Since IPO
22
Accretive Acquisitions Accelerate Growth Beyond Algorithm
Note: Operating Income and EPS presented above are on a Non-GAAP basis. See reconciliation to GAAP financial measures in Appendix.
Total Shareholder Return (TSR) reflects stock price as of 8/30/16 versus IPO price of $20.
Net Sales
Operating Income
EPS
Dividend Yield
13%
14%
3%
Outpaced
Categories
17%
2013
13%
Outpaced
Categories
10%
39%
3%
Outpaced
Categories
42%
2014 2015
5%
10%
~2-3%
LT Organic
Growth Target
4 - 5%
7 - 8%
3 - 4%
In Line with
Categories
10 - 12%
Adjusted Basis
TSR
+175%
since IPO
Who We Are
• Overview
• Pinnacle Playbook
• Financial Performance
Where We’re Going
• Amplify the Playbook
Agenda
23
2016 Vs. PY
Net Sales $1,511 +16.5%
Gross Margin 28.1% +180 bps
Operating Income $222 +21.4%
Diluted EPS $0.83 +10.7%
Strong First Half 2016 Results…
24
Strong H1
for Base PF
$m, except EPS
Note: Gross Margin, Operating Income and Diluted EPS presented above are on a Non-GAAP basis. See reconciliation to GAAP
financial measures in Appendix.
Adjusted Basis
Boulder
ahead of
expectations
…Led to Improved 2016 Outlook
Full Year
25
Reduced from
2.0% - 3.0%
Increased from
$2.08 - $2.13
Unchanged
Unchanged
Increased from
~$0.05
Net Sales Growth in line
with categories
Productivity 3.5% to 4.0% of COGS
Inflation 2.0% to 2.5% of COGS
Adj. Diluted EPS $2.10 to $2.15
Boulder $0.07 to $0.08
Note: Adj. Diluted EPS presented above is on a Non-GAAP basis. See reconciliation to GAAP financial measures in Appendix.
Strong Second Half Programming
26
• Robust Birds Eye program
Increased marketing
Innovation
• Perfect Size pie offerings
• Significant Hungry-Man
distribution expansion
Veggie Made Rice Flavor Full Potatoes
Hungry-ManPerfect Size
Marketing and Innovation
4.1%
3.7% 3.8%
3.4%
3.5%-
4.0%
2.3%
2.7%
3.2%
1.6%
2.0%-
2.5%
2013 2014 2015 2016 H1 2016E
Note: 2016 includes Boulder Brands.
InflationProductivity
Sustained Productivity Outpacing Inflation
27
% of Cost of Goods Sold
Conversion
Logistics
Proteins
Grains & Oils
Packaging
Vegetables
& Fruit
All Other
More Inflationary
• Sweeteners
• Sugar
Deflationary
• Grains & Oils
• Proteins
• Egg Whites
2016 Outlook
Note: Pro forma for Boulder Brands acquired on 1/15/16.
2015
Cost of Goods Sold
$2.3 billion
Diversified Input Basket Acts as a Commodity Hedge
28
Strength of Boulder Brands Integration
2016 2017 2018
SG&A
Logistics
Procurement
Manufacturing
Total Synergies $14m $16m +++
29
 On track
 Building visibility to synergies beyond 2017
$30m Synergy Target
 Highly-experienced Boulder
President announced
 One order, one invoice completed
 Evol Range St. facility closure
announced
 SKU rationalization well underway
 All systems integrated by 12/31



Business Integration

Outlook
for 2015-2017
Adj EBITDA Growth
Significantly
Improved
2016
Sales Outlook:
$460m - $480m
2016
EPS Contribution:
$0.07 - $0.08


Continued Strong Free Cash Flow Generation
30
$325m
$452m
$382m
$136m
$184m
2013 2014 2015 2015 H1 2016 H1 Peer
Average
Pinnacle
Unleveraged FCF FCF Yield
Note: Unleveraged Free Cash Flow is a non-GAAP measure. See reconciliation to GAAP financial measures in Appendix. FCF Yield based on
industry analysts’ valuation analyses using prices as of 8/15/16 and Pinnacle analysis.
~4%
~6%
2013 2014 2015 2016E
$84m
$108m
$115 –
$125m
$103m
Disciplined Capital Expenditures
31
Base Acquisition-related
% of Net Sales 3.4% 4.0% 4.1% ~4.0%
Note: 2016 base CAPEX includes Boulder.
Note: Leverage ratio defined as Total Net Debt / Covenant Compliance EBITDA, as per PF debt agreements and public filings.
7.6X
6.2X
4.5X
4.9X
3.8X
4.8X
3.8X
Apr ‘07
Blackstone
LBO
Dec ‘09
Birds Eye
Acquisition
Mar ‘13
IPO
Oct ‘13
Wish-Bone
Acquisition
Dec ‘15 Dec ‘15
Pro Forma
for BDBD
Acquisition
Dec ‘17
Estimate
IPO proceeds
used to
reduce debt
Approximate
2-year path
to 3.8X
Target
deleveraging
post acquisition
History of Deleveraging Post Acquisition
32
Leverage Ratio
Who We Are
• Overview
• Pinnacle Playbook
• Financial Performance
Where We’re Going
• Amplify the Playbook
Agenda
33
Amplify the Playbook
34
Acquisition &
Integration
Expertise
Strong
Cost & Cash
Management
Smart
Marketing &
Innovation
Lean &
Experienced
Organization
Expand
Margins &
Cash Flow
Expand Margins
35
28.2%
PF
26.5%
Peer Average = 36.0%
46.0%
Adj. Gross Profit % of Net Sales
Peer Company Comparison
Margin &
Cash
Significantly
Reduce Gap to
Peer Average
by 2019
• Broader MVP scope
• Harmonization
• Trade optimization
• Boulder
Margin Amplifiers
Note:. Adj. Gross Profit % of Net Sales is a Non-GAAP measure and represents latest fiscal year. See reconciliation to GAAP financial measures in Appendix for PF.
MVP is Pinnacle’s Maximizing Value through Productivity program.
Source: Peer Company reporting; Pinnacle analysis.
Expand Cash Flow
36
Margin &
Cash
Strengthen
Value Creation
Optionality
Business
Reinvestment
#2 Priority
Share Repurchase#3 Priority
#1 Debt Reduction &
Acquisitions
Priority
After paying interest, taxes and dividends:
Cash Priorities Cash Amplifiers
• Cash Conversion Cycle
 Inventories
 Payables
• CAPEX rationalization
• Interest expense reduction
Amplify the Playbook
37
Acquisition &
Integration
Expertise
Expand
Margins &
Cash Flow
Smart
Marketing &
Innovation
Lean &
Experienced
OrganizationAccelerate
Profitable
Top-Line Growth
Accelerate Profitable Top-Line Growth
38
Growth
-1%
Avg. Annual PF
Cat’y Composite
Cumulative
PF $ Share
3-Year Growth Through 2015
+1.1 pts
Strong Performance vs. Categories
14%
55%
2009 20151
% of Net Sales
Strengthened PF H&W Portfolio
Continue to
drive top-line
at or above
categories
• Health & Wellness portfolio
• Strengthened fundamentals
• Channel coverage
Growth Amplifiers
Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions.
1 Pro forma for Boulder Brands acquisition.
Health & Wellness is the Biggest Growth Trend in Food
39
Lifestyle Choices Clean IngredientsVegetable Demand
43%
planning on eating
less processed foods
this year
Actively seeking to
increase consumption:30%
participated in some
kind of specialized
approach to eating in
the past 12 months.
Top 3 Approaches
• Plant Based/
Vegetarian
• Lactose-Free
• Gluten-Free
43.6%
47.9%
48.9%
62.6%
64.9%
Protein
Fiber
Whole Grains
Fruit
Vegetables
Sources: FMI, US Grocery Shopping Trends, 2015; Mintel Oxygen American Lifestyles 2014: Looking Forward; NPD Eating Trends 2016.
40
Grow in H&W with Consumer-Driven Strategies
Lifestyle Leadership Vegetable Ubiquity
• Lead key H&W lifestyle
movements
• Plant Based
• Gluten Free
• Clean Convenience
• Increase support levels
• Expand availability and
affordability
• Add new occasions and
formats
Better Center of Store
• Expand permissibility by
increasing positives and
reducing negatives
• Add portion control
choices
Amplify the Playbook
41
Acquisition &
Integration
Expertise
Expand
Margins &
Cash Flow
Accelerate
Profitable
Top-Line Growth
Lean & Capable
OrganizationStrengthen
Capabilities;
Maintain Costs
Strengthen Capabilities; Maintain Costs
42
• Strengthened capabilities
 In-store execution
 Pricing analytics and trade optimization
 End-to-end planning
 Productivity and cash conversion
 Best in class marketing mix management
• Boulder H&W culture and expertise
Capabilities
Capability Amplifiers
SG&A
Overhead
at 9%
Amplify the Playbook
43
Acquisition &
Integration
Expertise
Expand
Margins &
Cash Flow
Accelerate
Profitable
Top-Line Growth
Strengthen
Capabilities;
Maintain Costs
Increase
M&A Potential
44
Increase M&A PotentialM&A
• H&W platform broadens options
• Decision criteria remains disciplined
North America / existing or adjacent categories
Leading brands or line of sight to leadership
Synergy-rich and speed-of-integration
Proven integration model
• Dedicated VP Corporate Development resource being hired
M&A Amplifiers
Acquisitions
Accelerate
Margins and
Growth
Acquisition &
Integration
Expertise
Cost & Cash
Management
Smart
Marketing &
Innovation
Lean & Capable
Organization
Increase
M&A Potential
Expand
Margins &
Cash Flow
Accelerate
Profitable
Top-Line Growth
Strengthen
Capabilities;
Maintain Costs
Amplify the Playbook
45
46
Amplifying the Playbook: What’s Next?
We expect to deliver another great year in 2016
Going forward, amplifying the playbook can create
further meaningful value
 Gross margin opportunity is significant
 H&W platform supports faster growth
 Strengthened capabilities deliver full potential
 Increased M&A potential expands optionality
Investor meeting in December to share more details
Pinnacle Foods
AMPLIFY
THE PLAYBOOK
Appendix
Operating Diluted
In millions, except per share Income Diluted Earnings
Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share
Reported $2,656 $741 27.9% $425 $212 117.3 $1.81
Acquisition, merger and other restructuring charges (1) 10 0.3% 14 10 0.08
Other non-cash items (2) (1) 0.0% 4 3 0.03
Adjusted 2,656 750 28.2% 443 225 117.3 $1.92
Operating Diluted
In millions, except per share Income Diluted Earnings
Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share
Reported $2,591 $681 26.3% $512 $248 116.9 $2.13
Acquisition, merger and other restructuring charges (3) 12 0.4% (130) (79) (0.68)
Other non-cash items (4) 18 0.7% 41 34 0.29
Adjusted 2,591 711 27.4% 423 203 116.9 $1.74
Operating Diluted
In millions, except per share Income Diluted Earnings
Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share
Reported $2,464 $654 26.5% $293 $89 108.6 $0.82
Acquisition, merger and other restructuring charges (5) 4 0.2% 22 14 0.13
Other non-cash items (4) 6 0.3% 6 3 0.03
Other adjustments (6) 53 55 0.51
Adjusted 2,464 664 27.0% 374 161 108.6 $1.49
IPO and Refinancing (7) 16 8.0 0.03
Pro Forma $2,464 $664 27.0% $374 $177 116.6 $1.52
Stock-based Compensation 1 1 8 6 0.05
Pro Forma Excluding Stock-based Compensation $665 $665 $382 $183 116.6 $1.57
Gross Profit
Gross Profit
Gross Profit
Reconciliation from GAAP to Adjusted Financial Measures
(1)
Primarily includes: Plant integration and restructuring charges and expenses related to the Boulder acquisition.
(2)
Primarily includes: Foreign exchange losses resulting from intra-entity loans, equity-based compensation exp. related to the Hillshire agreement termination and mark-to-market losses.
(3)
Primarily includes: Hillshire agreement termination fee (net of costs), restructuring charges including integration costs, employee severance and non-recurring merger costs.
(4)
Primarily includes: Equity-based compensation expense resulting from liquidity event, fair value write-up of acquired inventories and mark-to-market gains/losses.
(5)
Primarily includes: Restructuring charges from plant consolidations, integration costs, non-recurring merger costs and employee severance.
(6) Primarily includes: Bond redemption costs and management fee paid to sponsor.
(7) Pro forma data reflects Adjusted Statement of Operations amounts assuming IPO and 2013 Refinancing occurred on the first day of Fiscal 2013.
Year (52 Weeks) Ended December 29, 2013
Year (52 Weeks) Ended December 27, 2015
Year (52 Weeks) Ended December 28, 2014
48
Operating Diluted
In millions, except per share Income Diluted Earnings
Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share
Reported $2,479 $585 23.6% $284 $53 86.5 $0.61
Acquisition, merger and other restructuring charges (1) 38 1.5% 45 28 0.32
Other non-cash items (2) (1) 0.0%
Other adjustments (3) 1 0.0% 21 23 0.27
Adjusted 2,479 623 25.1% 350 104 86.5 $1.20
IPO (4) 30 30.9 (0.08)
Public company costs (4) (3) (2)
Pro Forma $2,479 $623 25.1% $347 $132 117.4 $1.12
Gross Profit
(1)
Primarily includes: Accelerated depreciation from plant consolidations, restructuring charges including integration costs and employee severance.
(2)
Primarily mark to market gains.
(3)
Primarily includes: Bond redemption costs.
(4)
Pro forma data reflects Adjusted Statement of Operations amounts assuming IPO occurred on the first day of Fiscal 2012.
Year (53 Weeks) Ended December 30, 2012
49
Reconciliation from GAAP to Adjusted Financial Measures
First Half (26 Weeks) Ended June 26, 2016
(1)
Primarily includes: Restructuring charges, acquisition integration costs and acquisition-related expenses.
(2)
Represents expenses related to the write-up to fair value of inventories acquired as a result of the Boulder acquisition, mark-to-market gains, and unrealized
foreign exchange losses resulting from intra-entity loans.
(3)
Represents mark-to-market gains, unrealized foreign exchange losses resulting from intra-entity loans and employee stock compensation expense related
to the terminated Hillshire merger agreement.
First Half (26 Weeks) Ended June 28, 2015
50
Operating Diluted
In millions, except per share Income Diluted Earnings
Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share
Reported $1,511 $420 27.8% $188 $71 117.7 $0.60
Acquisition, merger and other restructuring charges (1) 1 0.1% 32 26 0.22
Other non-cash items (2) 3 0.2% 2 1 0.01
Adjusted $1,511 $424 28.1% $222 $97 117.7 $0.83
Operating Diluted
In millions, except per share Income Diluted Earnings
Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share
Reported $1,297 $341 26.3% $178 $85 117.2 $0.73
Acquisition, merger and other restructuring charges (1) 4 0.3% 6 4 0.03
Other non-cash items (3) (4) -0.3% (2) (1) (0.01)0.0%
Adjusted $1,297 $341 26.3% $182 $88 117.2 $0.75
Gross Profit
Gross Profit
Reconciliation from GAAP to Adjusted Financial Measures
(1) Primarily includes: Restructuring charges from integration costs, non-recurring merger costs and employee severance.
2013 FY 2014 FY 2015 FY 2015 H1 2016 H1
Reported Cash Flows from Operating Activities $262 $551 $373 $124 $165
Capital expenditures (84) (103) (108) (48) (60)
Free Cash Flow 178 448 265 76 105
Hillshire termination fee (net of costs and cash taxes) (150)
Free Cash Flow ex. Hillshire 178 298 265 76 105
Acquisition, merger and other restructuring charges (1) 39 64 38 20 31
Cash interest expense 108 90 79 40 48
Unleveraged Free Cash Flow $325 $452 $382 $136 $184
Reconciliation of Unleveraged Free Cash Flow to
Reported Cash Flows from Operating Activities - $m
51
Reconciliation from GAAP to Adjusted Financial Measures

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Pinnacle Foods Inc. at Barclays Global Consumer Staples Conference

  • 1. Barclay’s Global Consumer Staples Conference September 6, 2016 Pinnacle Foods AMPLIFY THE PLAYBOOK
  • 2. This presentation contains “forward-looking statements” within the meaning of U.S. federal securities laws. Forward-looking statements are not historical facts, and are based upon management’s current expectations, beliefs, projections and targets, many of which, by their nature, are inherently uncertain. Such expectations, beliefs, projections and targets are expressed in good faith. However, there can be no assurance that management’s expectations, beliefs, projections and targets will be achieved and actual results may differ materially from what is expressed in or indicated by the forward- looking statements. Forward-looking statements are subject to significant business, economic, regulatory and competitive risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements, including risks detailed in Pinnacle Foods Inc.’s (“Pinnacle Foods,” “Pinnacle” or the “Company”) filings with the U.S. Securities and Exchange Commission (the “SEC”). Nothing in this presentation should be regarded as a representation by any person that these forward-looking statements will be achieved. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances or other changes affecting forward-looking information except to the extent required by applicable securities laws. This presentation includes certain non-GAAP financial measures, which differ from results using U.S. Generally Accepted Accounting Principles (GAAP). These non-GAAP financial measures should be considered as supplements to the GAAP reported measures, should not be considered replacements for, or superior to, the GAAP measures and may not be comparable to similarly named measures used by other companies. Non-GAAP financial measures typically exclude certain charges, which are not expected to occur routinely in future periods. The Company uses non-GAAP financial measures internally to focus management on performance excluding these special charges to gauge our business operating performance. Management believes this information is helpful to investors because it increases transparency, and assists investors in understanding the underlying performance of the Company and in the analysis of ongoing operating trends. Additionally, management believes that non-GAAP financial measures are frequently used by analysts and investors in their evaluation of companies, and its continued inclusion provides consistency in financial reporting and enables analysts and investors to perform meaningful comparisons of past, present and future operating results. The most directly comparable GAAP financial measures and reconciliations to non-GAAP financial measures are set forth in the appendix to this presentation and included in the Company’s filings with the SEC. Forward-Looking Statements & Non-GAAP Financial Measures
  • 3. Mark Clouse Chief Executive Officer Craig Steeneck EVP & CFO Maria Sceppaguercio SVP Investor Relations Pinnacle Management Tyson Seely Manager Investor Relations
  • 4. Who We Are • Overview • Pinnacle Playbook • Financial Performance Where We’re Going • Amplify the Playbook Agenda 4
  • 5. Note: Pro forma for Boulder Brands acquired on January 15, 2016. Birds Eye Frozen 39% Specialty 11% Duncan Hines Grocery 34% Boulder Brands 16% 2015 Net Sales $3.2 billion Diversified Portfolio 5
  • 6. Retail Distribution Channels • Grocery / Mass • Natural & Organic • Club / Dollar • e-Commerce Manufacturing Facilities 16 Employees 5,141 Broad Scale and Capabilities Temperature Classes • Frozen • Dry Grocery • Refrigerated 6
  • 7. Who We Are • Overview • Pinnacle Playbook • Financial Performance Where We’re Going • Amplify the Playbook Agenda 7
  • 8. The Pinnacle Playbook 8 Acquisition & Integration Expertise Cost & Cash Management Smart Marketing & Innovation Lean & Capable Organization Acquisition & Integration Expertise Strong Cost & Cash Management Smart Marketing & Innovation Lean & Experienced Organization
  • 9. Strong Cost Management 9 Tracking up >400 bps since IPO • Strong productivity • Favorable mix • Price management • Efficient trade spending Playbook Note: Adj. Gross Profit presented above is on a Non-GAAP basis. See reconciliation to GAAP financial measures in Appendix. 2013 2014 2016 H12015 (bps vs. PY) Adj. Gross Profit % of Net Sales +190 +50 +180 +80
  • 10. *Excludes the benefit of $150 million Hillshire net termination fee. Note: Free Cash Flow reflects Net Cash Provided by Operating Activities (Operating Cash Flow) less Capital Expenditures (CAPEX). Strong Cash Management 10 2016 Tracking to +$1bn FCF since IPO • Cash as a priority • Working capital improvement • Debt/interest management Playbook Free Cash Flow ($m) 2013 2014 2016 H12015 $178 $298* $265 $76 Operating Cash Flow CAPEX 2015 H1 $105
  • 11. The Pinnacle Playbook 11 Acquisition & Integration Expertise Strong Cost & Cash Management Smart Marketing & Innovation Lean & Experienced Organization
  • 12. Smart Marketing and Innovation 12 2013 2014 2015 2016 YTD +0.8 pts +0.5 pts +0.2 pts +0.3 pts Composite $ Market Share (Change vs. PY) TDPs +41% since IPO Share tracking +1.8 pts since IPO • Portfolio management • Focus on shelf, distribution and price • Speed to market • Consumer-driven, margin accretive innovation Playbook Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions. Total Distribution Points (TDPs) exclude discontinued businesses.
  • 13. Flavor Full Protein Blends Birds Eye Vegetables Birds Eye TDPs +12% 13 • Introduced 3 new platforms in 2015 • Expanded these platforms in 2016 • Multi-media campaign focused on vegetable usage and meal solutions • Increased investment across franchise Birds Eye $ Share +4.3 pts Disney-Themed Marketing Innovation Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share and TDP growth since YE 2013.
  • 14. Birds Eye Multi-Serve Meals 14 Voila! Family Size Voila! Premium-Tier Voila! $ Share +12.7 pts • Launched beef, pork, shrimp offerings • Expanding distribution of Premium-tier • Expanding occasions with Family Size • Launched dedicated Voila! advertising • Increase investment in 2016 • Drive broader HH penetration Marketing Innovation Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share and consumption growth since YE 2013. Voila! Consumption +27%
  • 15. Duncan Hines 15 Innovation Award Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share growth since YE 2013. Premium $ Share +2.8 pts • Focused on premium end of category • Perfect Size addresses 1-2 person HH • New decadent gluten-free line • Leverage highly-engaged consumer via digital marketing and social media • Build robust consumer interaction • Focus events on key baking holidays Marketing Innovation Perfect Size 45% Incremental to Category
  • 16. E.V.O.O. Wish-Bone ~75% ACV 5 of the Top 10 New Items in Category 16 Wish-Bone Growing Share in Latest 2 Periods Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share growth in 5 week period ended 7/31/16 and 4 week period ended 6/26/16. • Highest EVOO level in mainstream dressing • Breakthrough bottle design and premium price point • An artisan, restaurant-style experience • Strengthening margins within category Better for You Oils Restaurant Experience Ristorante Italiano
  • 17. The Pinnacle Playbook 17 Acquisition & Integration Expertise Strong Cost & Cash Management Smart Marketing & Innovation Lean & Experienced Organization
  • 18. Lean and Experienced Organization 18 Sales per Employee >20% above Peer Average • Focused on what matters • Speed as a core value • Mission-critical capabilities • Cost conscience mindset Playbook Note: SG&A Overhead defined as selling, general and administrative expenses excluding marketing, intangible amortization and one-time items; reflects fiscal 2015 FY data. Peer Average comprised of: BGS, CAG, CPB, GIS, KHC, MKC, SJM. Source: Pinnacle analysis. Peer Avg. Pinnacle ~12% 9% SG&A Overhead (% of Net Sales)
  • 19. The Pinnacle Playbook 19 Acquisition & Integration Expertise Strong Cost & Cash Management Smart Marketing & Innovation Lean & Experienced Organization
  • 20. Oct. 2013      Acquisition & Integration Expertise 20 Added >$750m Sales since IPO • North America focus • Existing / adjacent categories • Market leadership or line of sight to leadership • Synergy-rich transaction • Speed of integration Playbook Nov. 2014     Jan. 2016     
  • 21. 2015 Innovation 2016 Innovation $ Market Share • Expanded capacity in Vancouver site in 2015 • Acquired Hagerstown, MD facility to further expand capacity beyond 2016 8.9% 11.7% 15.0% 2014 2015 2016 YTD Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions; share of frozen meat substitutes category. Gardein 21 Growing Consumption 35%+ since Acquisition
  • 22. Attractive Value Creation Since IPO 22 Accretive Acquisitions Accelerate Growth Beyond Algorithm Note: Operating Income and EPS presented above are on a Non-GAAP basis. See reconciliation to GAAP financial measures in Appendix. Total Shareholder Return (TSR) reflects stock price as of 8/30/16 versus IPO price of $20. Net Sales Operating Income EPS Dividend Yield 13% 14% 3% Outpaced Categories 17% 2013 13% Outpaced Categories 10% 39% 3% Outpaced Categories 42% 2014 2015 5% 10% ~2-3% LT Organic Growth Target 4 - 5% 7 - 8% 3 - 4% In Line with Categories 10 - 12% Adjusted Basis TSR +175% since IPO
  • 23. Who We Are • Overview • Pinnacle Playbook • Financial Performance Where We’re Going • Amplify the Playbook Agenda 23
  • 24. 2016 Vs. PY Net Sales $1,511 +16.5% Gross Margin 28.1% +180 bps Operating Income $222 +21.4% Diluted EPS $0.83 +10.7% Strong First Half 2016 Results… 24 Strong H1 for Base PF $m, except EPS Note: Gross Margin, Operating Income and Diluted EPS presented above are on a Non-GAAP basis. See reconciliation to GAAP financial measures in Appendix. Adjusted Basis Boulder ahead of expectations
  • 25. …Led to Improved 2016 Outlook Full Year 25 Reduced from 2.0% - 3.0% Increased from $2.08 - $2.13 Unchanged Unchanged Increased from ~$0.05 Net Sales Growth in line with categories Productivity 3.5% to 4.0% of COGS Inflation 2.0% to 2.5% of COGS Adj. Diluted EPS $2.10 to $2.15 Boulder $0.07 to $0.08 Note: Adj. Diluted EPS presented above is on a Non-GAAP basis. See reconciliation to GAAP financial measures in Appendix.
  • 26. Strong Second Half Programming 26 • Robust Birds Eye program Increased marketing Innovation • Perfect Size pie offerings • Significant Hungry-Man distribution expansion Veggie Made Rice Flavor Full Potatoes Hungry-ManPerfect Size Marketing and Innovation
  • 27. 4.1% 3.7% 3.8% 3.4% 3.5%- 4.0% 2.3% 2.7% 3.2% 1.6% 2.0%- 2.5% 2013 2014 2015 2016 H1 2016E Note: 2016 includes Boulder Brands. InflationProductivity Sustained Productivity Outpacing Inflation 27 % of Cost of Goods Sold
  • 28. Conversion Logistics Proteins Grains & Oils Packaging Vegetables & Fruit All Other More Inflationary • Sweeteners • Sugar Deflationary • Grains & Oils • Proteins • Egg Whites 2016 Outlook Note: Pro forma for Boulder Brands acquired on 1/15/16. 2015 Cost of Goods Sold $2.3 billion Diversified Input Basket Acts as a Commodity Hedge 28
  • 29. Strength of Boulder Brands Integration 2016 2017 2018 SG&A Logistics Procurement Manufacturing Total Synergies $14m $16m +++ 29  On track  Building visibility to synergies beyond 2017 $30m Synergy Target  Highly-experienced Boulder President announced  One order, one invoice completed  Evol Range St. facility closure announced  SKU rationalization well underway  All systems integrated by 12/31    Business Integration  Outlook for 2015-2017 Adj EBITDA Growth Significantly Improved 2016 Sales Outlook: $460m - $480m 2016 EPS Contribution: $0.07 - $0.08  
  • 30. Continued Strong Free Cash Flow Generation 30 $325m $452m $382m $136m $184m 2013 2014 2015 2015 H1 2016 H1 Peer Average Pinnacle Unleveraged FCF FCF Yield Note: Unleveraged Free Cash Flow is a non-GAAP measure. See reconciliation to GAAP financial measures in Appendix. FCF Yield based on industry analysts’ valuation analyses using prices as of 8/15/16 and Pinnacle analysis. ~4% ~6%
  • 31. 2013 2014 2015 2016E $84m $108m $115 – $125m $103m Disciplined Capital Expenditures 31 Base Acquisition-related % of Net Sales 3.4% 4.0% 4.1% ~4.0% Note: 2016 base CAPEX includes Boulder.
  • 32. Note: Leverage ratio defined as Total Net Debt / Covenant Compliance EBITDA, as per PF debt agreements and public filings. 7.6X 6.2X 4.5X 4.9X 3.8X 4.8X 3.8X Apr ‘07 Blackstone LBO Dec ‘09 Birds Eye Acquisition Mar ‘13 IPO Oct ‘13 Wish-Bone Acquisition Dec ‘15 Dec ‘15 Pro Forma for BDBD Acquisition Dec ‘17 Estimate IPO proceeds used to reduce debt Approximate 2-year path to 3.8X Target deleveraging post acquisition History of Deleveraging Post Acquisition 32 Leverage Ratio
  • 33. Who We Are • Overview • Pinnacle Playbook • Financial Performance Where We’re Going • Amplify the Playbook Agenda 33
  • 34. Amplify the Playbook 34 Acquisition & Integration Expertise Strong Cost & Cash Management Smart Marketing & Innovation Lean & Experienced Organization Expand Margins & Cash Flow
  • 35. Expand Margins 35 28.2% PF 26.5% Peer Average = 36.0% 46.0% Adj. Gross Profit % of Net Sales Peer Company Comparison Margin & Cash Significantly Reduce Gap to Peer Average by 2019 • Broader MVP scope • Harmonization • Trade optimization • Boulder Margin Amplifiers Note:. Adj. Gross Profit % of Net Sales is a Non-GAAP measure and represents latest fiscal year. See reconciliation to GAAP financial measures in Appendix for PF. MVP is Pinnacle’s Maximizing Value through Productivity program. Source: Peer Company reporting; Pinnacle analysis.
  • 36. Expand Cash Flow 36 Margin & Cash Strengthen Value Creation Optionality Business Reinvestment #2 Priority Share Repurchase#3 Priority #1 Debt Reduction & Acquisitions Priority After paying interest, taxes and dividends: Cash Priorities Cash Amplifiers • Cash Conversion Cycle  Inventories  Payables • CAPEX rationalization • Interest expense reduction
  • 37. Amplify the Playbook 37 Acquisition & Integration Expertise Expand Margins & Cash Flow Smart Marketing & Innovation Lean & Experienced OrganizationAccelerate Profitable Top-Line Growth
  • 38. Accelerate Profitable Top-Line Growth 38 Growth -1% Avg. Annual PF Cat’y Composite Cumulative PF $ Share 3-Year Growth Through 2015 +1.1 pts Strong Performance vs. Categories 14% 55% 2009 20151 % of Net Sales Strengthened PF H&W Portfolio Continue to drive top-line at or above categories • Health & Wellness portfolio • Strengthened fundamentals • Channel coverage Growth Amplifiers Source: IRI US Multi-Outlet data, based on IRI’s Pinnacle custom definitions. 1 Pro forma for Boulder Brands acquisition.
  • 39. Health & Wellness is the Biggest Growth Trend in Food 39 Lifestyle Choices Clean IngredientsVegetable Demand 43% planning on eating less processed foods this year Actively seeking to increase consumption:30% participated in some kind of specialized approach to eating in the past 12 months. Top 3 Approaches • Plant Based/ Vegetarian • Lactose-Free • Gluten-Free 43.6% 47.9% 48.9% 62.6% 64.9% Protein Fiber Whole Grains Fruit Vegetables Sources: FMI, US Grocery Shopping Trends, 2015; Mintel Oxygen American Lifestyles 2014: Looking Forward; NPD Eating Trends 2016.
  • 40. 40 Grow in H&W with Consumer-Driven Strategies Lifestyle Leadership Vegetable Ubiquity • Lead key H&W lifestyle movements • Plant Based • Gluten Free • Clean Convenience • Increase support levels • Expand availability and affordability • Add new occasions and formats Better Center of Store • Expand permissibility by increasing positives and reducing negatives • Add portion control choices
  • 41. Amplify the Playbook 41 Acquisition & Integration Expertise Expand Margins & Cash Flow Accelerate Profitable Top-Line Growth Lean & Capable OrganizationStrengthen Capabilities; Maintain Costs
  • 42. Strengthen Capabilities; Maintain Costs 42 • Strengthened capabilities  In-store execution  Pricing analytics and trade optimization  End-to-end planning  Productivity and cash conversion  Best in class marketing mix management • Boulder H&W culture and expertise Capabilities Capability Amplifiers SG&A Overhead at 9%
  • 43. Amplify the Playbook 43 Acquisition & Integration Expertise Expand Margins & Cash Flow Accelerate Profitable Top-Line Growth Strengthen Capabilities; Maintain Costs Increase M&A Potential
  • 44. 44 Increase M&A PotentialM&A • H&W platform broadens options • Decision criteria remains disciplined North America / existing or adjacent categories Leading brands or line of sight to leadership Synergy-rich and speed-of-integration Proven integration model • Dedicated VP Corporate Development resource being hired M&A Amplifiers Acquisitions Accelerate Margins and Growth
  • 45. Acquisition & Integration Expertise Cost & Cash Management Smart Marketing & Innovation Lean & Capable Organization Increase M&A Potential Expand Margins & Cash Flow Accelerate Profitable Top-Line Growth Strengthen Capabilities; Maintain Costs Amplify the Playbook 45
  • 46. 46 Amplifying the Playbook: What’s Next? We expect to deliver another great year in 2016 Going forward, amplifying the playbook can create further meaningful value  Gross margin opportunity is significant  H&W platform supports faster growth  Strengthened capabilities deliver full potential  Increased M&A potential expands optionality Investor meeting in December to share more details
  • 48. Operating Diluted In millions, except per share Income Diluted Earnings Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share Reported $2,656 $741 27.9% $425 $212 117.3 $1.81 Acquisition, merger and other restructuring charges (1) 10 0.3% 14 10 0.08 Other non-cash items (2) (1) 0.0% 4 3 0.03 Adjusted 2,656 750 28.2% 443 225 117.3 $1.92 Operating Diluted In millions, except per share Income Diluted Earnings Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share Reported $2,591 $681 26.3% $512 $248 116.9 $2.13 Acquisition, merger and other restructuring charges (3) 12 0.4% (130) (79) (0.68) Other non-cash items (4) 18 0.7% 41 34 0.29 Adjusted 2,591 711 27.4% 423 203 116.9 $1.74 Operating Diluted In millions, except per share Income Diluted Earnings Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share Reported $2,464 $654 26.5% $293 $89 108.6 $0.82 Acquisition, merger and other restructuring charges (5) 4 0.2% 22 14 0.13 Other non-cash items (4) 6 0.3% 6 3 0.03 Other adjustments (6) 53 55 0.51 Adjusted 2,464 664 27.0% 374 161 108.6 $1.49 IPO and Refinancing (7) 16 8.0 0.03 Pro Forma $2,464 $664 27.0% $374 $177 116.6 $1.52 Stock-based Compensation 1 1 8 6 0.05 Pro Forma Excluding Stock-based Compensation $665 $665 $382 $183 116.6 $1.57 Gross Profit Gross Profit Gross Profit Reconciliation from GAAP to Adjusted Financial Measures (1) Primarily includes: Plant integration and restructuring charges and expenses related to the Boulder acquisition. (2) Primarily includes: Foreign exchange losses resulting from intra-entity loans, equity-based compensation exp. related to the Hillshire agreement termination and mark-to-market losses. (3) Primarily includes: Hillshire agreement termination fee (net of costs), restructuring charges including integration costs, employee severance and non-recurring merger costs. (4) Primarily includes: Equity-based compensation expense resulting from liquidity event, fair value write-up of acquired inventories and mark-to-market gains/losses. (5) Primarily includes: Restructuring charges from plant consolidations, integration costs, non-recurring merger costs and employee severance. (6) Primarily includes: Bond redemption costs and management fee paid to sponsor. (7) Pro forma data reflects Adjusted Statement of Operations amounts assuming IPO and 2013 Refinancing occurred on the first day of Fiscal 2013. Year (52 Weeks) Ended December 29, 2013 Year (52 Weeks) Ended December 27, 2015 Year (52 Weeks) Ended December 28, 2014 48
  • 49. Operating Diluted In millions, except per share Income Diluted Earnings Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share Reported $2,479 $585 23.6% $284 $53 86.5 $0.61 Acquisition, merger and other restructuring charges (1) 38 1.5% 45 28 0.32 Other non-cash items (2) (1) 0.0% Other adjustments (3) 1 0.0% 21 23 0.27 Adjusted 2,479 623 25.1% 350 104 86.5 $1.20 IPO (4) 30 30.9 (0.08) Public company costs (4) (3) (2) Pro Forma $2,479 $623 25.1% $347 $132 117.4 $1.12 Gross Profit (1) Primarily includes: Accelerated depreciation from plant consolidations, restructuring charges including integration costs and employee severance. (2) Primarily mark to market gains. (3) Primarily includes: Bond redemption costs. (4) Pro forma data reflects Adjusted Statement of Operations amounts assuming IPO occurred on the first day of Fiscal 2012. Year (53 Weeks) Ended December 30, 2012 49 Reconciliation from GAAP to Adjusted Financial Measures
  • 50. First Half (26 Weeks) Ended June 26, 2016 (1) Primarily includes: Restructuring charges, acquisition integration costs and acquisition-related expenses. (2) Represents expenses related to the write-up to fair value of inventories acquired as a result of the Boulder acquisition, mark-to-market gains, and unrealized foreign exchange losses resulting from intra-entity loans. (3) Represents mark-to-market gains, unrealized foreign exchange losses resulting from intra-entity loans and employee stock compensation expense related to the terminated Hillshire merger agreement. First Half (26 Weeks) Ended June 28, 2015 50 Operating Diluted In millions, except per share Income Diluted Earnings Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share Reported $1,511 $420 27.8% $188 $71 117.7 $0.60 Acquisition, merger and other restructuring charges (1) 1 0.1% 32 26 0.22 Other non-cash items (2) 3 0.2% 2 1 0.01 Adjusted $1,511 $424 28.1% $222 $97 117.7 $0.83 Operating Diluted In millions, except per share Income Diluted Earnings Net Sales $ % Margin (EBIT) Net Earnings Shares Per Share Reported $1,297 $341 26.3% $178 $85 117.2 $0.73 Acquisition, merger and other restructuring charges (1) 4 0.3% 6 4 0.03 Other non-cash items (3) (4) -0.3% (2) (1) (0.01)0.0% Adjusted $1,297 $341 26.3% $182 $88 117.2 $0.75 Gross Profit Gross Profit Reconciliation from GAAP to Adjusted Financial Measures
  • 51. (1) Primarily includes: Restructuring charges from integration costs, non-recurring merger costs and employee severance. 2013 FY 2014 FY 2015 FY 2015 H1 2016 H1 Reported Cash Flows from Operating Activities $262 $551 $373 $124 $165 Capital expenditures (84) (103) (108) (48) (60) Free Cash Flow 178 448 265 76 105 Hillshire termination fee (net of costs and cash taxes) (150) Free Cash Flow ex. Hillshire 178 298 265 76 105 Acquisition, merger and other restructuring charges (1) 39 64 38 20 31 Cash interest expense 108 90 79 40 48 Unleveraged Free Cash Flow $325 $452 $382 $136 $184 Reconciliation of Unleveraged Free Cash Flow to Reported Cash Flows from Operating Activities - $m 51 Reconciliation from GAAP to Adjusted Financial Measures