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Selling  Downtown Louisville  on a new generation of Cupcake Boutiques  Business Concept
Mission To provide the Waterfront  area with delightful cupcakes with a twist, taking the traditional cupcakery to a whole new level.
The Concept Classic Caffeinated Liquor Cake Pops Sampling Classic Liquor Caffeinated Gluten Free Miniature cupcake samples Cake pops
Market Need ,[object Object],It’s fast…Simple…Unique flavors
Competitor Analysis
Location
Pricing $3 Classic Cupcakes $5 Caffeinated Cupcakes $6 Liquor  Cupcakes Cake pops $2 Wine $6+
Advertising & Marketing Billboards Food and travel shows Coupons Travel Guides Websites Multiple languages to cater to tourists Local television commercials Specials vial Facebook Blogs Twitter Take advantage of being in the business district for catered lunches
Wait  out traffic  & get  a  sweet  treatafter  the game Come try a free miniature cupcake!
Branding
Franchising Easily codified Adaptable Local Market Knowledge
Potential Markets Namasté US India Europe
Franchise Fee & Support Services Fee $40,000 Royalty 7% Vast Support Services
Investment Security deposit = $4,000 Construction= $28,250 Start-up Inventory= $3,000Pots & Pans= $2,500Permits= $255Total Start-Up Costs= $38,005Rent & Utilities= $2,800 a monthStaffing= $5,143 a monthInventory= $3,000 a monthInsurance= $700 a monthRough Monthly Expenses= $11,643 How many $3 cupcakes she needs to sell a day to break even=130
Projected Sales Monthly breakeven sales 130/day Only 22 half dozen boxes
Forecast
Join us for a sweet treat after the game

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Hello Cupcake Presentation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Selling Downtown Louisville on a new generation of Cupcake Boutiques Business Concept
  • 9.
  • 10. Mission To provide the Waterfront area with delightful cupcakes with a twist, taking the traditional cupcakery to a whole new level.
  • 11. The Concept Classic Caffeinated Liquor Cake Pops Sampling Classic Liquor Caffeinated Gluten Free Miniature cupcake samples Cake pops
  • 12.
  • 15.
  • 16. Pricing $3 Classic Cupcakes $5 Caffeinated Cupcakes $6 Liquor Cupcakes Cake pops $2 Wine $6+
  • 17. Advertising & Marketing Billboards Food and travel shows Coupons Travel Guides Websites Multiple languages to cater to tourists Local television commercials Specials vial Facebook Blogs Twitter Take advantage of being in the business district for catered lunches
  • 18. Wait out traffic & get a sweet treatafter the game Come try a free miniature cupcake!
  • 20. Franchising Easily codified Adaptable Local Market Knowledge
  • 21. Potential Markets Namasté US India Europe
  • 22. Franchise Fee & Support Services Fee $40,000 Royalty 7% Vast Support Services
  • 23. Investment Security deposit = $4,000 Construction= $28,250 Start-up Inventory= $3,000Pots & Pans= $2,500Permits= $255Total Start-Up Costs= $38,005Rent & Utilities= $2,800 a monthStaffing= $5,143 a monthInventory= $3,000 a monthInsurance= $700 a monthRough Monthly Expenses= $11,643 How many $3 cupcakes she needs to sell a day to break even=130
  • 24. Projected Sales Monthly breakeven sales 130/day Only 22 half dozen boxes
  • 26. Join us for a sweet treat after the game

Hinweis der Redaktion

  1. Kirstin
  2. Kirstin
  3. Kirstin
  4. Kirstin
  5. Kirstin
  6. Kirstin
  7. Kirstin
  8. Christine - Our explanation of what hello cupcake is, doesn’t exist, created to pitch the idea
  9. Christine
  10. Christine: Areas that are just entering the market: berlin, singapore, mexico
  11. Nothing open late
  12. Green A is the arenaHeitzman Traditional Bakery – poor reviews limited hours, small dated locationErmin's French Bakery & Café – mainly focuses on food only open for lunch. No cupcakes, just cakes
  13. Lindsey
  14. Christine
  15. Lindsey
  16. Christine: Areas that are just entering the market: berlin, singapore, mexico
  17. Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
  18. Lindsey
  19. Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
  20. Numbers are based upon an article in the NY times
  21. Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
  22. Researched the numbers
  23. Lindsey