17. Advertising & Marketing Billboards Food and travel shows Coupons Travel Guides Websites Multiple languages to cater to tourists Local television commercials Specials vial Facebook Blogs Twitter Take advantage of being in the business district for catered lunches
18. Wait out traffic & get a sweet treatafter the game Come try a free miniature cupcake!
22. Franchise Fee & Support Services Fee $40,000 Royalty 7% Vast Support Services
23. Investment Security deposit = $4,000 Construction= $28,250 Start-up Inventory= $3,000Pots & Pans= $2,500Permits= $255Total Start-Up Costs= $38,005Rent & Utilities= $2,800 a monthStaffing= $5,143 a monthInventory= $3,000 a monthInsurance= $700 a monthRough Monthly Expenses= $11,643 How many $3 cupcakes she needs to sell a day to break even=130
Christine - Our explanation of what hello cupcake is, doesn’t exist, created to pitch the idea
Christine
Christine: Areas that are just entering the market: berlin, singapore, mexico
Nothing open late
Green A is the arenaHeitzman Traditional Bakery – poor reviews limited hours, small dated locationErmin's French Bakery & Café – mainly focuses on food only open for lunch. No cupcakes, just cakes
Lindsey
Christine
Lindsey
Christine: Areas that are just entering the market: berlin, singapore, mexico
Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
Lindsey
Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.
Numbers are based upon an article in the NY times
Christine: Since the US has high taxes on sugar other countries can buy cheaper sugar.