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A Study of  Telecom Industry Presented by: Swati Tiwari Priyanka Singh
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Telecom in the real sense means  transfer of information  between two distant points in  space  Telecom is a huge and varied fastness of technologies, companies, services and politics  that is  truly global in nature Telecom stands as one of the most essential elements of the business world in terms of “ Connecting the World ” Introduction
History of Telecom Industries
Cont…………..
Overview of Telecom Industies ,[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Mobile Telephony Public Players Subscribers Private Players Subscribers
India ,[object Object],[object Object],[object Object]
Scope of Telecom Industries ,[object Object],20% 18% 21%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market structure METRO Circles Gujarat Rajasthan Maharashtra Orissa Andhra Pradesh Karnataka Tamil Nadu Kerala Madhya Pradesh Uttar Pradesh E Bihar West Bengal Punjab Himachal Pradesh Haryana Jammu & Kashmir Uttar Pradesh W CHENNAI MUMBAI DELHI KOLKATA C Circles B Circles A Circles
Players of Telecom Industries ,[object Object],[object Object],[object Object],[object Object],[object Object]
AIRTEL ,[object Object]
BSNL  (Bharat Sanchar Nigam Ltd.) ,[object Object]
VODAFONE ,[object Object]
RELIANCE ,[object Object]
IDEA ,[object Object]
Market Strategy of Vodafone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commercial Strategy of Vodafone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Strategy of Airtel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analysis (Positioning Strategy) ,[object Object],[object Object],[object Object],[object Object]
Competitive Analysis (Target Audience) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ad-Campaign by AIRTEL (Digital TV)
Ad-Campaign by VODAFONE
MAJOR MARKET TRENDS MAJOR MARKET TRENDS The telecoms trends in India will have a great impact on everything from the humble PC, internet, broadband (both wireless and fixed), cable, handset features, talking SMS, IPTV, soft switches, and managed services to the local manufacturing and supply chain. This report discusses key trends in the Indian telecom industry, their drivers and the major impacts of such trends affecting mobile operators, infrastructure and handset vendors. Higher acceptance for wireless services Indian customers are embracing mobile technology in a big way (an average of four million subscribers added every month for the past six months itself). They prefer wireless services compared to wire-line services, which is evident from the fact that while the wireless subscriber base has increased at 75 percent CAGR from 2001 to 2006, the wire-line subscriber base growth rate is negligible during the same period. In fact, many customers are returning their wire-line phones to their service providers as mobile provides a more attractive and competitive solution. The main drivers for this trend are quick service delivery for mobile connections, affordable pricing plans in the form of pre-paid cards and increased purchasing power among the 18 to 40 years age group as well as sizeable middle class – a prime market for this service. Some of the positive impacts of this trend are as follows. According to a study, 18 percent of mobile users are willing to change their handsets every year to newer models with more features, which is good news for the handset vendors. The other impact is that while the operators have only limited options to generate additional revenues through value-added services from wire-line services, the mobile operators have numerous options to generate non-voice revenues from their customers. Some examples of value-added services are ring tones download, coloured ring back tones, talking SMS, mobisodes (a brief video programme episode designed for mobile phone viewing) etc. Moreover, there exists great opportunity for content developers to develop applications suitable for mobile users like mobile gaming, location based services etc. On the negative side, there is an increased threat of virus – spread through mobile data connections and Bluetooth technology – in mobile phones, making them unusable at times. This is good news for anti-virus solution providers, who will gain from this trend. MERGERS Demand for new spectrum as the industry grows and the fact the spectrum allocation in done on the basis of number of subscribers will force companies to merge so as to claim large number of subscribers to gain more spectrum as a precursor to the launch of larger and expanded services. However it must also be noted that this may very well never happen on account of low telecom penetration. NEW CIRCLES As mentioned earlier there is a significant number of tier-2 and tier 3 cities that can accommodate more players we expect aggressive response by the companies to such opportunities as and when they are created The telecoms trends in India will have a great impact on everything from the humble PC, internet, broadband (both wireless and fixed), cable, handset features, talking SMS, IPTV, soft switches, and managed services to the local manufacturing and  supply chain. This report discusses key trends in the Indian telecom industry, their drivers and the major impacts of such trends affecting mobile operators, infrastructure and handset vendors. Higher acceptance for wireless services Indian customers are embracing mobile technology in a big way (an average of four million subscribers added every month for the past six months itself). They prefer wireless services compared to wire-line services, which is evident from the fact that while the wireless subscriber base has increased at 75 percent CAGR from 2001 to 2006, the wire-line subscriber base growth rate is negligible during the same period.
[object Object],[object Object],[object Object]
[object Object]
Future Trends ,[object Object],[object Object]
Developments in telecom industry ,[object Object],[object Object]
Reliance launched Big TV
Airtel has launched digital TV
Vodafone +Airtel+ Apple is going to launch iphone.
All players are going to launch net usage by USB (plug & surf from anywhere)
Conclusion  ,[object Object]
 
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A Study Of Telecom

  • 1. A Study of Telecom Industry Presented by: Swati Tiwari Priyanka Singh
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  • 3. Telecom in the real sense means transfer of information between two distant points in space Telecom is a huge and varied fastness of technologies, companies, services and politics that is truly global in nature Telecom stands as one of the most essential elements of the business world in terms of “ Connecting the World ” Introduction
  • 4. History of Telecom Industries
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  • 23. Ad-Campaign by AIRTEL (Digital TV)
  • 25. MAJOR MARKET TRENDS MAJOR MARKET TRENDS The telecoms trends in India will have a great impact on everything from the humble PC, internet, broadband (both wireless and fixed), cable, handset features, talking SMS, IPTV, soft switches, and managed services to the local manufacturing and supply chain. This report discusses key trends in the Indian telecom industry, their drivers and the major impacts of such trends affecting mobile operators, infrastructure and handset vendors. Higher acceptance for wireless services Indian customers are embracing mobile technology in a big way (an average of four million subscribers added every month for the past six months itself). They prefer wireless services compared to wire-line services, which is evident from the fact that while the wireless subscriber base has increased at 75 percent CAGR from 2001 to 2006, the wire-line subscriber base growth rate is negligible during the same period. In fact, many customers are returning their wire-line phones to their service providers as mobile provides a more attractive and competitive solution. The main drivers for this trend are quick service delivery for mobile connections, affordable pricing plans in the form of pre-paid cards and increased purchasing power among the 18 to 40 years age group as well as sizeable middle class – a prime market for this service. Some of the positive impacts of this trend are as follows. According to a study, 18 percent of mobile users are willing to change their handsets every year to newer models with more features, which is good news for the handset vendors. The other impact is that while the operators have only limited options to generate additional revenues through value-added services from wire-line services, the mobile operators have numerous options to generate non-voice revenues from their customers. Some examples of value-added services are ring tones download, coloured ring back tones, talking SMS, mobisodes (a brief video programme episode designed for mobile phone viewing) etc. Moreover, there exists great opportunity for content developers to develop applications suitable for mobile users like mobile gaming, location based services etc. On the negative side, there is an increased threat of virus – spread through mobile data connections and Bluetooth technology – in mobile phones, making them unusable at times. This is good news for anti-virus solution providers, who will gain from this trend. MERGERS Demand for new spectrum as the industry grows and the fact the spectrum allocation in done on the basis of number of subscribers will force companies to merge so as to claim large number of subscribers to gain more spectrum as a precursor to the launch of larger and expanded services. However it must also be noted that this may very well never happen on account of low telecom penetration. NEW CIRCLES As mentioned earlier there is a significant number of tier-2 and tier 3 cities that can accommodate more players we expect aggressive response by the companies to such opportunities as and when they are created The telecoms trends in India will have a great impact on everything from the humble PC, internet, broadband (both wireless and fixed), cable, handset features, talking SMS, IPTV, soft switches, and managed services to the local manufacturing and supply chain. This report discusses key trends in the Indian telecom industry, their drivers and the major impacts of such trends affecting mobile operators, infrastructure and handset vendors. Higher acceptance for wireless services Indian customers are embracing mobile technology in a big way (an average of four million subscribers added every month for the past six months itself). They prefer wireless services compared to wire-line services, which is evident from the fact that while the wireless subscriber base has increased at 75 percent CAGR from 2001 to 2006, the wire-line subscriber base growth rate is negligible during the same period.
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  • 31. Airtel has launched digital TV
  • 32. Vodafone +Airtel+ Apple is going to launch iphone.
  • 33. All players are going to launch net usage by USB (plug & surf from anywhere)
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