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Bettor 
Gaming 
Inc. 
Executive 
Summary 
November 
4, 
2014 
CONFIDENTIAL 
1 
Bettor Gaming
Disclaimer 
& 
Confidentiality 
All 
information 
in 
this 
document 
is 
provided 
for 
general 
information 
and 
discussion 
purposes 
only. 
This 
document 
does 
not 
constitute 
an 
offer 
to 
sell 
or 
solicitation 
of 
an 
offer 
to 
buy 
securities. 
This 
document 
includes 
"forward-­‐looking 
statements 
and 
projections." 
All 
such 
statements 
and 
projections 
within 
this 
document, 
other 
than 
statements 
of 
historical 
fact, 
including 
Bettor 
Gaming 
respective 
strategies, 
plans, 
objectives 
and 
expectations, 
are 
all 
forward-­‐looking 
statements 
and 
projections. 
Although 
Bettor 
Gaming 
Inc. 
believes 
that 
the 
projections 
reflected 
in 
this 
document 
are 
reasonable 
at 
this 
time, 
it 
can 
give 
no 
assurance 
that 
these 
projections 
will 
prove 
to 
have 
been 
correct. 
This 
document 
is 
confidential 
and 
contains 
proprietary 
information 
and 
intellectual 
property 
of 
Bettor 
Gaming 
Inc. 
Neither 
this 
document 
nor 
any 
of 
the 
information 
contained 
herein 
may 
be 
reproduced 
or 
disclosed 
under 
any 
circumstances 
without 
the 
express 
written 
permission 
of 
Bettor 
Gaming 
Inc. 
2 
Bettor Gaming
Agenda 
Prepare: 
Slide 
4……………….The 
Concept 
Slide 
5……………….The 
Problem 
Slide 
6……………….The 
Solution 
Slide 
7……………….The 
Team 
Attack: 
Slides 
8-­‐9……….….Market 
Opportunity 
Slide 
10…………..…Revenue 
Models 
Slides 
11-­‐12……….The 
Competition 
Slides 
13-­‐14……….Implementation 
Strategy 
Profit: 
Slide 
15………….….Company 
Projections 
Slides 
16-­‐17……….Valuation 
Slide 
18………….….Next 
Steps 
Slide 
19………….….Contact 
3 
Bettor Gaming 
Glossary: 
ADW 
-­‐ 
“Advanced 
Deposit 
Wagering”, 
i.e. 
online 
horse 
racing 
sites 
that 
feature 
real-­‐money 
wagering. 
DAUs 
-­‐ 
Daily 
Average 
Users; 
gamers 
that 
play 
a 
particular 
game 
or 
app 
on 
a 
daily 
basis. 
Handicapping 
-­‐ 
Process 
of 
selecting 
winners 
from 
a 
field 
of 
horses; 
analyzing 
stats 
on 
horses, 
jockeys, 
& 
trainers. 
High 
Volume 
Players 
-­‐ 
Horseplayers 
who 
wager 
in 
excess 
of 
100k 
per 
month 
or 
$1 
million 
per 
year. 
Horseplayers 
-­‐ 
Those 
who 
wager 
on 
horses, 
either 
online 
at 
the 
track 
or 
otherwise. 
MAUs 
-­‐ 
Monthly 
Average 
Users; 
gamers 
that 
play 
a 
particular 
game 
or 
app 
on 
a 
monthly 
basis. 
Pari-­‐Mutuel 
Pooling 
-­‐ 
All 
bets 
of 
a 
particular 
type 
are 
placed 
together 
in 
a 
pool; 
taxes 
and 
the 
house’s 
take 
are 
removed, 
and 
payoff 
odds 
are 
calculated 
by 
sharing 
the 
pool 
among 
all 
winning 
bets. 
Social 
Casino 
Gaming 
-­‐ 
Play-­‐for-­‐fun 
apps 
that 
recreate 
slot 
machines, 
casino 
games, 
card 
& 
poker 
tables, 
as 
well 
as 
play-­‐money 
sports 
betting.
The 
Concept 
Bettor 
Gaming 
Inc. 
is 
a 
gaming 
platform 
that 
integrates 
a 
proprietary, 
“play-­‐for-­‐fun”, 
horse 
racing 
social 
game 
(HorseFlash) 
with 
a 
licensed, 
“play-­‐for-­‐cash”, 
real-­‐money 
horse 
race 
wagering 
website 
(WinPlaceShow.co). 
HorseFlash 
will 
introduce 
gamers 
to 
the 
sport 
of 
real 
LIVE 
horse 
racing 
in 
a 
“no 
stress” 
virtual 
bankroll 
environment, 
similar 
to 
playing 
with 
fake 
chips 
in 
free 
online 
poker 
rooms 
(Zynga 
Poker, 
PartyPoker); 
The 
game 
will 
earn 
revenue 
through 
in-­‐app 
purchases 
and 
feature 
integrated 
promotions 
for 
the 
WinPlaceShow.co 
website. 
WinPlaceShow.co 
is 
a 
web 
app 
with 
an 
industry 
leading 
Mobile-­‐to-­‐Desktop 
user 
experience, 
unlike 
any 
currently 
found 
on 
existing 
real-­‐money 
horse 
wagering 
websites 
(TVG, 
TwinSpires, 
Xpressbet). 
Additional 
jackpot 
pools, 
referral 
bonus 
multipliers 
and 
“blind 
race 
replay” 
functions 
will 
help 
create 
defensible 
long-­‐term 
competitive 
advantages. 
The 
Bettor 
Gaming 
management 
team 
is 
made 
up 
of 
veteran 
leaders 
from 
the 
North 
American 
Thoroughbred 
racing 
industry. 
This 
includes 
the 
former 
CEO 
and 
CFO 
of 
Youbet.com, 
who 
grew 
online 
wagering 
from 
$30 
million 
to 
$900 
million 
per 
year; 
in 
2009, 
Churchill 
Downs 
Inc. 
acquired 
Youbet.com 
for 
$126 
million. 
4 
Bettor Gaming
The 
Problem 
Bettor Gaming 
Horse 
racing 
represents 
90% 
of 
all 
legal 
online 
gambling 
in 
the 
United 
States. 
While 
most 
people 
generally 
know 
what 
horse 
racing 
is, 
few 
are 
knowledgeable 
about 
specific 
wager 
types 
(Win, 
Place, 
Show, 
exactas, 
trifectas, 
pick 
4’s) 
or 
the 
particulars 
of 
handicapping 
a 
field 
of 
horses 
(“picking 
the 
winners”). 
“Social 
casino” 
apps 
(play-­‐for-­‐fun 
casino 
& 
card 
games) 
are 
one 
of 
the 
most 
lucrative 
revenue 
categories 
in 
both 
the 
iOS 
and 
Android 
app 
stores. 
The 
space 
is 
crowded 
and 
dominated 
by 
emulated 
Vegas-­‐style 
slot 
apps 
and 
online 
poker 
games 
(with 
in-­‐app 
purchases 
for 
chips); 
few, 
if 
any 
applicable, 
apps 
exist 
in 
the 
Horse 
Racing 
vertical. 
The 
betting 
results 
for 
poker 
and 
casino 
games 
are 
determined 
by 
a 
random 
number 
generator, 
while 
the 
results 
of 
every 
horse 
race 
is 
determined 
by 
a 
LIVE 
man-­‐and-­‐beast 
spectacle. 
This 
demands 
a 
more 
sophisticated 
technology 
solution 
to 
recreate 
the 
LIVE 
racing 
experience 
on 
mobile 
and 
desktop 
gaming 
platforms. 
The 
three 
major 
horse 
wagering 
sites 
(TVG, 
TwinSpires 
and 
Xpressbet) 
account 
for 
70% 
of 
all 
online 
horse 
betting 
in 
the 
United 
States. 
None 
of 
these 
sites 
currently 
offer 
a 
truly 
viable 
mobile 
solution 
and 
instead 
rely 
heavily 
on 
their 
Desktop 
websites 
as 
the 
expected 
primary 
user 
experience. 
Handicapping 
horses 
requires 
analysis 
of 
eye-­‐straining 
stat 
sheets 
(see 
below). 
Reading 
and 
annotating 
stat 
lines 
on 
a 
mobile 
device 
is 
very 
difficult; 
traditionally, 
online 
horseplayers 
print 
out 
forms 
and 
mark 
them 
up 
in 
pen. 
5
Bettor Gaming 
The 
pairing 
of 
the 
play-­‐for-­‐fun 
HorseFlash 
game 
with 
the 
play-­‐for-­‐cash 
WinPlaceShow.co 
web 
app 
will 
delineate 
Bettor 
Gaming 
from 
other 
competitors 
in 
the 
Horse 
Racing, 
Social 
Casino, 
and 
Online 
Gambling 
industries. 
Revenues 
from 
in-­‐app 
purchases 
within 
the 
play-­‐money 
HorseFlash 
game 
will 
create 
a 
diversified 
revenue 
stream 
for 
Bettor 
Gaming 
beyond 
real-­‐money 
wagering 
alone, 
and 
create 
a 
category-­‐defining 
app 
in 
the 
wide 
open 
Horse 
Racing 
vertical 
of 
the 
social 
casino 
gaming 
category. 
The 
Company 
believes 
there 
is 
significant 
opportunity 
to 
convert 
social 
casino 
gaming 
players 
from 
play-­‐money 
HorseFlash 
gamers 
into 
real-­‐moneyWinPlaceShow.co 
horseplayers. 
Best Speed on Turf: 
9 Big Note (IRE) 
1 Gal Has to Like It 
7 Lil Juliana 
Customizable player 
weighting ‘sliders’ 
Top 3 Horses by 
“Speed on Turf” 
Scroll to see ranking 
of the remaining field 
The 
Solution 
Updated 
selection results 
6 
Paddock 
Reports™ 
are 
a 
powerful 
proprietary 
tool 
designed 
to 
help 
quickly 
pick 
winning 
horses 
on 
mobile 
phone 
and 
tablet 
browsers.
The 
Team 
Chuck 
Champion 
-­‐ 
CEO 
of 
Youbet.com, 
driving 
annual 
ADW 
wagering 
from 
$30 
million 
to 
$900 
million; 
Senior 
Executive 
at 
media 
companies 
including 
Chicago-­‐Sun 
Times, 
Philadelphia 
Inquirer 
and 
Daily 
News. 
Gary 
Sproule 
-­‐ 
CFO, 
COO 
and 
CEO 
of 
Youbet.com; 
Executive 
Officer 
at 
UNOCAL; 
CFO 
at 
Disney 
Interactive 
Studios; 
Completed 
over 
$10 
billion 
debt 
and 
equity 
transactions; 
Created 
significant 
value 
in 
turnaround 
& 
startup 
situations; 
Extensive 
interactive 
game 
and 
mobile 
content 
experience. 
Greg 
Bauer 
-­‐ 
Designer 
and 
concept 
developer 
of 
the 
HorseFlash 
social 
game; 
Import 
/ 
export 
logistics 
and 
transportation 
sales; 
National 
TV 
distribution 
and 
series 
development 
for 
Travel 
Channel, 
National 
Geographic 
and 
Discovery 
Networks. 
Strategic 
Partners 
Hardave 
Gill 
-­‐ 
President 
and 
founder 
of 
Post 
Time 
Technologies 
and 
Post 
Time 
Productions; 
Developed 
and 
operated 
RaceReplays.com; 
Considered 
a 
leading 
developer 
of 
technology-­‐based 
products 
and 
services 
for 
the 
racing 
industry. 
Horsemen’s 
Associations 
-­‐ 
Local 
state 
and 
national 
groups 
representing 
the 
interests 
of 
the 
principal 
owners, 
trainers, 
and 
breeders 
of 
the 
race 
horses 
themselves 
(“the 
athletes”). 
AmWest 
Entertainment-­‐ 
Key 
strategic 
partner 
that 
will 
provide 
a 
turnkey 
online 
horse 
wagering 
solution 
to 
Bettor 
Gaming 
by 
providing 
the 
following 
products 
and 
services: 
‣ Multi-­‐jurisdictional 
gambling 
licenses 
for 
online 
race 
wagering. 
‣ Racetrack 
simulcast 
agreements 
with 
LIVE 
and 
on-­‐demand 
video 
content 
for 
130+ 
U.S. 
and 
50+ 
international 
racetracks. 
‣ Racetrack 
settlement 
services. 
‣ Access 
to 
3rd 
party 
data 
feeds 
for 
APIs 
for 
statistical 
race 
data, 
live 
odds 
updates 
and 
race 
result 
wager 
payouts. 
‣ Backend 
tote 
board 
integrations 
and 
services. 
‣ Call 
Center 
(live 
phone 
tellers 
and 
customer 
support). 
7 
Bettor Gaming
Market 
Opportunity 
Horse 
racing 
is 
a 
sport 
with 
200 
million 
racing 
fans 
worldwide 
and 
global 
wagering 
of 
over 
$85 
billion 
per 
year. 
Advance 
Deposit 
Wagering 
is 
a 
legalized 
form 
of 
Pari-­‐Mutuel 
Horse 
Racing 
Wagering 
by 
which 
a 
customer 
sets 
up 
an 
account 
with 
a 
licensed 
ADW 
provider, 
pre-­‐funds 
his 
account, 
and 
places 
wagers 
through 
the 
ADW 
into 
the 
host 
track’s 
Pari-­‐Mutuel 
Pools, 
and 
receives 
the 
same 
odds 
and 
wager 
payouts 
as 
posted 
at 
the 
host 
track. 
Total 
ADW 
wagering 
has 
grown 
at 
a 
CAGR 
of 
11% 
for 
the 
last 
10 
years, 
and 
McKinsey 
has 
forecasted 
that 
at 
the 
current 
rates 
of 
growth, 
ADWs 
will 
account 
for 
40% 
of 
Total 
U.S. 
Thoroughbred 
wagering 
by 
2020. 
U.S. Thoroughbred Wagers Placed (Billion $) 
$16 
$12 
$8 
$4 
$0 
Online ADW Wagering On-Track, Satellite, OTB Wagering 
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 
8 
Bettor Gaming
Market 
Opportunity 
Based 
on 
a 
recent 
Morgan 
Stanley 
research 
report, 
Social 
Casino 
Gaming 
grew 
25% 
year 
over 
year 
vs. 
Traditional 
Gaming 
at 
7% 
and 
Real-­‐Money 
Gaming 
at 
6%. 
Morgan 
Stanley 
research 
indicates 
that 
social 
gaming 
is 
the 
first 
funnel 
for 
real-­‐money 
play. 
Evidence 
suggests 
that 
conversion 
rates 
from 
play-­‐for-­‐fun 
to 
play-­‐for-­‐cash 
wagering 
are 
as 
high 
as 
10%; 
those 
players 
that 
convert 
to 
real-­‐money 
wager 
$350 
per 
month. 
The 
global 
mobile 
games 
market 
is 
projected 
to 
grow 
27.3% 
annually 
through 
2016 
and 
reach 
$23.9 
billion. 
Online Gambling 
‣ 50 million online gamblers 
worldwide 
‣ $35 billion in revenue worldwide 
‣ Regulated 
‣ Key Drivers 
‣ New customers 
‣ Increased monthly spend 
‣ Increased customer retention 
Social Casino Gaming 
‣ 173 million social casino gamers 
worldwide 
‣ $2.4 billion in revenue worldwide 
‣ Unregulated 
‣ Key Drivers 
‣ New downloads 
‣ Increased MAU/DAU spend 
‣ Increased conversion to 
real-money play 
Bettor Gaming Inc. 
‣ Real-money website paired with a 
play-money social casino game 
‣ 210,000 WinPlaceShow.co customers 
by Y3 
‣ 160,000 HorseFlash MAUs by Y3 
‣ Key Drivers 
‣ Increased conversions to 
real-money play 
‣ Increased player spend 
‣ Long-term customer 
retention 
9 
Bettor Gaming
Revenue 
Models 
HorseFlash 
generates 
revenue 
through 
paid 
downloads 
and 
in-­‐app 
purchases. 
‣ Download 
Fees: 
One 
time 
$.99 
download 
fee. 
‣ In-­‐App 
Purchases: 
Bankroll 
Credits; 
$.99 
per 
unit. 
‣ In-­‐App 
Purchases: 
Handicapping 
Reports; 
$.99 
per 
unit. 
App 
stores 
and 
desktop 
gaming 
platforms 
charge 
a 
30% 
fee 
on 
all 
download 
and 
in-­‐app 
purchases 
made 
through 
their 
platforms. 
WinPlaceShow.co 
generates 
gross 
revenues 
of 
21% 
on 
all 
wagers 
processed, 
and 
net 
revenues 
of 
5% 
after 
all 
Fees 
are 
paid 
to 
tracks, 
horsemen 
and 
AmWest. 
In 
addition, 
both 
HorseFlash 
and 
WinPlaceShow.co 
will 
generate 
e-­‐commerce, 
advertising 
and 
sponsorship 
revenues. 
HorseFlash Gross Revenues 
Million $ 
$10 
$8 
$5 
$3 
$0 
Y1 Y2 Y3 Y4 Y5 
Horse 
Betting 
$1 
Yield 
Calculation 
Takeout 
Host 
Fees 
Source 
Market 
Fee 
Tote 
/ 
Other 
Fees 
AmWest 
Fee 
21.0% 
-­‐4.0% 
-­‐7.0% 
-­‐1.0% 
-­‐4.0% 
Yield 5.0% 
WinPlaceShow.co Gross Revenues 
Million $ 
$50 
$38 
$25 
$13 
$0 
Y1 Y2 Y3 Y4 Y5 
10 
Bettor Gaming
The 
Competition 
-­‐ 
WinPlaceShow.co 
The 
largest 
ADW 
websites 
by 
2013 
wagering 
totals: 
Churchill 
Downs 
Inc. 
dba 
TwinSpires.com 
($995 
million); 
BetFair-­‐TVG 
($739 
million); 
Xpressbet 
($533 
million); 
AmWest 
Entertainment 
($76 
million). 
Cable 
TV 
racing 
channel, 
TVG, 
is 
experiencing 
25% 
y-­‐o-­‐y 
growth 
in 
Q2 
2014 
wagering 
totals. 
TVG 
currently 
offers 
the 
only 
dedicated 
downloadable 
play-­‐for-­‐cash 
app; 
wagers 
are 
processed 
through 
an 
in-­‐app 
web 
browser 
and 
not 
through 
the 
app 
store. 
TVG 
also 
recentlybegan 
offering 
10 
hours 
of 
free 
online 
streaming 
to 
horseplayers, 
with 
the 
ability 
to 
earn 
extra 
viewing 
hours 
through 
player 
wagering. 
Xpressbet 
offers 
a 
compelling, 
yet 
incomplete, 
mobile 
solution: 
• Mobile 
website 
can 
be 
accessed 
directly 
from 
browsers, 
as 
opposed 
to 
having 
to 
download 
a 
separate 
app 
(TVG). 
• The 
URL 
for 
the 
mobile 
site 
is 
separate 
from 
the 
primary 
xpressbet.com 
domain. 
• Mobile 
site 
lacks 
the 
ability 
to 
download 
important 
handicapping 
stats, 
and 
forces 
players 
to 
reroute 
to 
the 
Desktop 
version 
in 
order 
to 
access 
stat 
information. 
• Xpressbet 
mobile 
site 
lacks 
any 
distinguishable 
attempts 
at 
social 
media 
features, 
such 
as 
chat 
rooms, 
player 
polls, 
return 
bonuses, 
blind 
race 
replays, 
or 
easily 
viewable 
‘probables’ 
tables. 
Daily 
Fantasy 
Sports 
(DFS) 
are 
a 
fast-­‐growing 
segment 
of 
the 
online 
gambling 
market. 
In 
September 
2014, 
a 
capital 
syndicate 
made 
a 
$41 
million 
investment 
in 
DraftKings.com. 
Popular 
poker 
brands, 
like 
Full 
Tilt 
Poker, 
PokerStars, 
and 
Party 
Poker, 
have 
large 
users 
bases 
and 
decades-­‐long 
retention 
rates 
that 
date 
back 
to 
the 
early 
2000’s. 
Many 
of 
today’s 
professional 
and 
casual 
play-­‐for-­‐cash 
poker 
players 
first 
learned 
the 
game 
of 
Texas 
Hold’em 
in 
the 
play-­‐for-­‐fun 
poker 
rooms 
on 
these 
brand 
name 
sites. 
11 
Bettor Gaming
The 
Competition 
-­‐ 
HorseFlash 
There 
are 
currently 
no 
apps 
available 
on 
the 
U.S. 
market 
that 
allow 
gamers 
to 
wager 
play-­‐money 
on 
actual 
LIVE 
horse 
races. 
Available 
horse 
racing 
apps 
are 
primarily 
made 
up 
of 
utility 
apps 
for 
handicapping 
horses 
or 
completely 
fake 
racing 
games 
where 
players 
breed, 
train 
and 
race 
their 
own 
avatar 
horse 
against 
CPU 
horses 
in 
virtual 
races. 
The 
size, 
growth 
and 
real-­‐money 
upside 
potential 
for 
successful 
social 
casino 
games 
have 
made 
them 
a 
hot 
target 
for 
acquisition 
by 
larger 
companies 
with 
established 
brick-­‐and-­‐mortar 
casino 
properties 
(Caesars 
Entertainment, 
MGM 
Resorts) 
or 
brand-­‐name 
slots 
and 
gambling 
technologies 
(Bally 
Technologies, 
IGT, 
WMS 
Gaming). 
CASE 
STUDY: 
“Bingo 
Bash” 
Acquired 
by 
GSN 
for 
$160 
Million 
While 
Poker 
and 
Slots 
are 
the 
two 
largest 
social 
casino 
verticals 
by 
revenue, 
Bash 
Gaming 
saw 
a 
strategic 
opportunity 
in 
2011 
to 
create 
a 
social 
casino 
game 
that 
focused 
on 
the 
relatively 
ignored 
Bingo 
vertical. 
The 
game 
tackled 
technology 
challenges 
early 
on 
by 
designing 
multiplayer 
technologies 
that 
could 
scale 
to 
millions 
of 
users, 
and 
by 
coding 
the 
game 
to 
an 
HTML5 
architecture 
that 
could 
be 
modified 
to 
work 
on 
native 
Android 
and 
iOS 
apps, 
as 
well 
as 
Desktop 
platforms, 
in 
all 
major 
gaming 
and 
app 
markets 
around 
the 
world. 
Within 
three 
years, 
Bingo 
Bash 
had 
become 
the 
largest 
bingo 
game 
across 
all 
international 
app 
stores 
and 
gaming 
portals, 
with 
an 
estimated 
4.4 
million 
MAUs 
at 
the 
time 
of 
its 
$160 
million 
acquisition 
by 
GSN 
in 
February 
2014. 
12 
Bettor Gaming
Implementation 
Strategy 
Through 
a 
low 
cost 
turnkey 
ADW 
partnership 
with 
AmWest 
Entertainment, 
Bettor 
Gaming 
can 
quickly 
enter 
the 
ADW 
market 
with 
the 
rapid 
deployment 
of 
WinPlaceShow.co. 
The 
Company 
will 
leverage 
relationships 
with 
the 
highly-­‐targeted 
memberships 
of 
a 
number 
of 
state 
and 
national 
Horsemen’s 
Associations, 
while 
Post 
Time 
Technologies 
will 
provide 
a 
database 
of 
300,000 
qualified 
horseplayers. 
Both 
HorseFlash 
and 
WinPlaceShow.co 
will 
be 
developed 
by 
software 
teams 
already 
familiar 
with 
the 
AmWest 
tote 
board 
APIs 
and 
backend 
wagering 
architecture. 
The 
game 
will 
meet 
the 
cross-­‐platform 
specifications 
of 
international 
iOS 
and 
Android 
app 
stores, 
as 
well 
as 
Desktop 
gaming 
portals, 
like 
Facebook 
and 
Yahoo! 
Games. 
HorseFlash 
will 
compile 
an 
extensive 
database 
of 
interested 
horse 
racing 
fans, 
with 
key 
metrics 
related 
to 
demographics, 
location, 
user 
retention, 
engagement, 
spending 
habits 
and 
customer 
acquisition 
costs. 
Begin Possible 
Y4 Exit Event 
End of Y3 
Company 
Valuation 
Monthly 
EBITDA 
Breakeven 
Cumulative 
EBITDA 
Breakeven 
Begin WPS.co 
UX/UI Development 
WPS.co Beta Release 
WPS.co Hard Release HF Public 
Release 
HF Minor 
Iteration Update Major New 
Begin HF 
Development 
Ramp up Database CRM 
Ramp up Referral & Affiliate 
Marketing Programs 
Months 1-6 Months 7-12 Months 13-18 Months 19-24 
Total HF MAUs Release 25,000 50,000 
WPS.co Users 
Major New 
Game Release 
Minor Website 
and Game Upgrades 
Year 3 Year 4 Year 5 
237,000 
Game Release 
75,000 100,000 
150,000 
300,000 
200,000 
Release 25,000 50,000 75,000 200,000 578,000 
HF to WPS.co 
Conversions 
100,000 
400,000 
10,000 50,000 100,000 154,000 
Monthly 
EBITDA 
125,000 
($50,000) $25,000 $100,000 $250,000 $500,000 $1,000,000 $1,659,000 
13 
Bettor Gaming
Implementation 
Strategy 
Marketing 
Post Time Technologies 
Player Database 
Affiliate & Referral 
Marketing Programs 
Marketing 
Horsemen’s 
Association Databases 
Social Media & 
Content Creation 
Online Poker, Casinos & 
Card Clubs 
High Volume Player 
Relationships 
Industry Conferences & 
Consumer Exhibitions 
Marketing 
Track Sponsorships, 
Events & Tournaments 
SEO, Paid Search & 
Mobile Advertising 
New 
Customers 
Bettor Gaming 
Inc. 
HorseFlash 
Social Game 
“Customer Engine” 
WinPlaceShow.co 
The ADW 
“Cash Engine” 
Cross- 
Promotion 
New Customers New Customers 
Exclusive Contributions 
from the 
Bettor Gaming Team 
Revenue Revenue 
14 
Bettor Gaming
Company 
Projections 
Funding 
of 
$545,000 
(which 
includes 
$50,000 
working 
capital) 
is 
required 
to 
build, 
launch 
and 
commercialize 
both 
WinPlaceShow.co EBITDA 
Million $ 
$16 
$12 
$8 
$4 
$0 
-$4 
Y1 Y2 Y3 Y4 Y5 
HorseFlash EBITDA 
Million $ 
$4 
$3 
$2 
$1 
$0 
-$1 
Y1 Y2 Y3 Y4 Y5 
WinPlaceShow.co 
and 
HorseFlash 
over 
a 
two 
phase 
deployment. 
Projected 
consolidated 
EBITDA 
in 
the 
fifth 
year 
of 
operations 
is 
$15.6 
million. 
The 
Bettor 
Gaming 
business 
model 
is 
highly 
leveraged 
and 
scalable, 
with 
projected 
monthly 
breakeven 
in 
8 
months 
and 
cumulative 
breakeven 
in 
17 
months. 
Bettor 
Gaming 
has 
an 
implied 
Pre-­‐Money 
Valuation 
of 
$4.4 
million 
based 
on 
two 
Pre-­‐Revenue 
Valuation 
Methodologies. 
15 
Bettor Gaming
Valuation 
The 
Company 
has 
used 
two 
methodologies 
for 
the 
valuation 
of 
Bettor 
Systems, 
with 
the 
first 
methodology 
using 
a 
Multiple 
of 
EBITDA 
to 
determine 
the 
Company 
Enterprise 
Value, 
and 
the 
second 
methodology 
using 
Market 
Comparable 
Transactions 
to 
determine 
the 
Company 
Enterprise 
Value. 
Because 
Bettor 
Systems 
is 
a 
pre-­‐revenue 
startup 
Company, 
significant 
discounting 
(risk 
adjustment) 
has 
been 
made 
to 
the 
respective 
estimated 
Enterprise 
Values 
for 
each 
methodology. 
Based 
on 
this 
analysis, 
Management 
believes 
that 
the 
Pre-­‐Money 
Valuation 
for 
Bettor 
Systems 
is 
$4,354,000. 
Assumptions 
Used 
for 
Both 
Valuation 
Methodologies: 
Investor 
requires 
exit 
/ 
liquidation 
event 
beginning 
in 
Year 
4. 
Investor 
requires 
40% 
IRR 
on 
their 
investment. 
Investment 
is 
$545,000. 
Methodology 
1 
-­‐ 
Multiple 
of 
EBITDA 
Year 
3 
EBITDA 
= 
$5,369,000 
(Source: 
Five 
Year 
Financial 
Plan). 
Multiple 
of 
5X 
is 
applied 
to 
Year 
EBITDA 
to 
estimate 
Enterprise 
Value 
= 
$26,846,000. 
Risk 
Adjustment 
Rate 
for 
Pre-­‐Revenue 
Start 
Up 
companies 
= 
50%. 
Risk 
Adjusted 
Enterprise 
Value 
= 
$13,423,000. 
Post-­‐Money 
Valuation 
based 
on 
40% 
IRR 
required 
by 
Investor 
= 
$4,899,000. 
Pre-­‐Money 
Valuation 
based 
on 
$545,000 
Investment 
= 
$4,354,000. 
16 
Bettor Gaming
Valuation 
Methodology 
2 
-­‐ 
Comparable 
Market 
Transactions 
Enterprise 
Value 
based 
on 
comparable 
market 
transactions 
summarized 
below 
= 
$49,000,000. 
Risk 
Adjustment 
Rate 
for 
Pre-­‐Revenue 
Start 
Up 
companies 
= 
73%. 
Risk 
Adjusted 
Enterprise 
Value 
= 
$13,423,000. 
Post-­‐Money 
Valuation 
based 
on 
40% 
IRR 
required 
by 
Investor 
= 
$4,899,000. 
Pre-­‐Money 
Valuation 
based 
on 
$545,000 
Investment 
= 
$4,354,000. 
ADW Market Transactions 
Purchase Multiple 
Target Acquirer Date LTM Handle Price of Handle 
Ebet Sportstech 2012 $106,000,000 $12,600,000 8.4 
Television Game Network Betfair 2009 $511,000,000 $50,000,000 10.2 
Youbet.com Churchill Downs 2009 $438,000,000 $128,800,000 3.4 
Brisnet Churchill Downs 2007 $175,000,000 $80,000,000 2.2 
Weighted Average Multiple of Handle $1,230,000,000 $271,400,000 4.5 
Implied Valuation - WinPlaceShow.co $184,000,000 $40,888,889 4.5 
Online Gaming Market Transactions: 
Purchase Cost 
Target Acquirer Date MAUs Price Per MAU 
Dragonplay Bally 2014 3,100,000 $100,000,000 $32 
Pacific Interactive Caesars 2014 2,800,000 $90,000,000 $32 
Bash Gaming GSN 2014 4,400,000 $160,000,000 $36 
Bingo Blitz Caesars 2013 3,100,000 $45,000,000 $15 
Double Down IGT 2012 4,700,000 $500,000,000 $106 
Playticka Caesars 2011 2,900,000 $175,000,000 $60 
Weighted Average Cost Per MAU 21,000,000 $1,070,000,000 $51 
Implied Valuation – HorseFlash 160,000 $8,152,000 $51 
Implied Valuation - Bettor Gaming Inc. $49,040,889 
17 
Bettor Gaming
Next 
Steps 
1. 
Follow 
up 
on 
any 
questions 
and 
additional 
data 
requests. 
2. 
Reach 
agreement 
on 
the 
Company 
Valuation. 
3. 
Reach 
agreement 
on 
the 
Use 
of 
Funds. 
4. 
Reach 
agreement 
on 
the 
Investment 
Structure. 
5. 
Reach 
agreement 
on 
Pro-­‐Forma 
Cap 
Table. 
6. 
Complete 
due 
diligence. 
7. 
Draft 
all 
agreements. 
8. 
Execute 
all 
agreements. 
9. 
Fund. 
Additional 
Available 
Resources: 
Bettor 
Gaming 
-­‐ 
Executive 
Business 
Summary 
Bettor 
Gaming 
-­‐ 
Consolidated 
5-­‐Year 
Financial 
Plan 
Market 
Research 
Report 
-­‐ 
Horse 
Racing/Online 
Gambling/Social 
Gaming 
HorseFlash 
wireframe 
mockup 
WinPlaceShow.co 
design 
templates 
18 
Bettor Gaming
Contact 
19 
Bettor Gaming 
Greg 
Bauer 
call/text: 
(310) 
422-­‐5666 
gregorywbauer@gmail.com

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Bettor Systems Gaming

  • 1. Bettor Gaming Inc. Executive Summary November 4, 2014 CONFIDENTIAL 1 Bettor Gaming
  • 2. Disclaimer & Confidentiality All information in this document is provided for general information and discussion purposes only. This document does not constitute an offer to sell or solicitation of an offer to buy securities. This document includes "forward-­‐looking statements and projections." All such statements and projections within this document, other than statements of historical fact, including Bettor Gaming respective strategies, plans, objectives and expectations, are all forward-­‐looking statements and projections. Although Bettor Gaming Inc. believes that the projections reflected in this document are reasonable at this time, it can give no assurance that these projections will prove to have been correct. This document is confidential and contains proprietary information and intellectual property of Bettor Gaming Inc. Neither this document nor any of the information contained herein may be reproduced or disclosed under any circumstances without the express written permission of Bettor Gaming Inc. 2 Bettor Gaming
  • 3. Agenda Prepare: Slide 4……………….The Concept Slide 5……………….The Problem Slide 6……………….The Solution Slide 7……………….The Team Attack: Slides 8-­‐9……….….Market Opportunity Slide 10…………..…Revenue Models Slides 11-­‐12……….The Competition Slides 13-­‐14……….Implementation Strategy Profit: Slide 15………….….Company Projections Slides 16-­‐17……….Valuation Slide 18………….….Next Steps Slide 19………….….Contact 3 Bettor Gaming Glossary: ADW -­‐ “Advanced Deposit Wagering”, i.e. online horse racing sites that feature real-­‐money wagering. DAUs -­‐ Daily Average Users; gamers that play a particular game or app on a daily basis. Handicapping -­‐ Process of selecting winners from a field of horses; analyzing stats on horses, jockeys, & trainers. High Volume Players -­‐ Horseplayers who wager in excess of 100k per month or $1 million per year. Horseplayers -­‐ Those who wager on horses, either online at the track or otherwise. MAUs -­‐ Monthly Average Users; gamers that play a particular game or app on a monthly basis. Pari-­‐Mutuel Pooling -­‐ All bets of a particular type are placed together in a pool; taxes and the house’s take are removed, and payoff odds are calculated by sharing the pool among all winning bets. Social Casino Gaming -­‐ Play-­‐for-­‐fun apps that recreate slot machines, casino games, card & poker tables, as well as play-­‐money sports betting.
  • 4. The Concept Bettor Gaming Inc. is a gaming platform that integrates a proprietary, “play-­‐for-­‐fun”, horse racing social game (HorseFlash) with a licensed, “play-­‐for-­‐cash”, real-­‐money horse race wagering website (WinPlaceShow.co). HorseFlash will introduce gamers to the sport of real LIVE horse racing in a “no stress” virtual bankroll environment, similar to playing with fake chips in free online poker rooms (Zynga Poker, PartyPoker); The game will earn revenue through in-­‐app purchases and feature integrated promotions for the WinPlaceShow.co website. WinPlaceShow.co is a web app with an industry leading Mobile-­‐to-­‐Desktop user experience, unlike any currently found on existing real-­‐money horse wagering websites (TVG, TwinSpires, Xpressbet). Additional jackpot pools, referral bonus multipliers and “blind race replay” functions will help create defensible long-­‐term competitive advantages. The Bettor Gaming management team is made up of veteran leaders from the North American Thoroughbred racing industry. This includes the former CEO and CFO of Youbet.com, who grew online wagering from $30 million to $900 million per year; in 2009, Churchill Downs Inc. acquired Youbet.com for $126 million. 4 Bettor Gaming
  • 5. The Problem Bettor Gaming Horse racing represents 90% of all legal online gambling in the United States. While most people generally know what horse racing is, few are knowledgeable about specific wager types (Win, Place, Show, exactas, trifectas, pick 4’s) or the particulars of handicapping a field of horses (“picking the winners”). “Social casino” apps (play-­‐for-­‐fun casino & card games) are one of the most lucrative revenue categories in both the iOS and Android app stores. The space is crowded and dominated by emulated Vegas-­‐style slot apps and online poker games (with in-­‐app purchases for chips); few, if any applicable, apps exist in the Horse Racing vertical. The betting results for poker and casino games are determined by a random number generator, while the results of every horse race is determined by a LIVE man-­‐and-­‐beast spectacle. This demands a more sophisticated technology solution to recreate the LIVE racing experience on mobile and desktop gaming platforms. The three major horse wagering sites (TVG, TwinSpires and Xpressbet) account for 70% of all online horse betting in the United States. None of these sites currently offer a truly viable mobile solution and instead rely heavily on their Desktop websites as the expected primary user experience. Handicapping horses requires analysis of eye-­‐straining stat sheets (see below). Reading and annotating stat lines on a mobile device is very difficult; traditionally, online horseplayers print out forms and mark them up in pen. 5
  • 6. Bettor Gaming The pairing of the play-­‐for-­‐fun HorseFlash game with the play-­‐for-­‐cash WinPlaceShow.co web app will delineate Bettor Gaming from other competitors in the Horse Racing, Social Casino, and Online Gambling industries. Revenues from in-­‐app purchases within the play-­‐money HorseFlash game will create a diversified revenue stream for Bettor Gaming beyond real-­‐money wagering alone, and create a category-­‐defining app in the wide open Horse Racing vertical of the social casino gaming category. The Company believes there is significant opportunity to convert social casino gaming players from play-­‐money HorseFlash gamers into real-­‐moneyWinPlaceShow.co horseplayers. Best Speed on Turf: 9 Big Note (IRE) 1 Gal Has to Like It 7 Lil Juliana Customizable player weighting ‘sliders’ Top 3 Horses by “Speed on Turf” Scroll to see ranking of the remaining field The Solution Updated selection results 6 Paddock Reports™ are a powerful proprietary tool designed to help quickly pick winning horses on mobile phone and tablet browsers.
  • 7. The Team Chuck Champion -­‐ CEO of Youbet.com, driving annual ADW wagering from $30 million to $900 million; Senior Executive at media companies including Chicago-­‐Sun Times, Philadelphia Inquirer and Daily News. Gary Sproule -­‐ CFO, COO and CEO of Youbet.com; Executive Officer at UNOCAL; CFO at Disney Interactive Studios; Completed over $10 billion debt and equity transactions; Created significant value in turnaround & startup situations; Extensive interactive game and mobile content experience. Greg Bauer -­‐ Designer and concept developer of the HorseFlash social game; Import / export logistics and transportation sales; National TV distribution and series development for Travel Channel, National Geographic and Discovery Networks. Strategic Partners Hardave Gill -­‐ President and founder of Post Time Technologies and Post Time Productions; Developed and operated RaceReplays.com; Considered a leading developer of technology-­‐based products and services for the racing industry. Horsemen’s Associations -­‐ Local state and national groups representing the interests of the principal owners, trainers, and breeders of the race horses themselves (“the athletes”). AmWest Entertainment-­‐ Key strategic partner that will provide a turnkey online horse wagering solution to Bettor Gaming by providing the following products and services: ‣ Multi-­‐jurisdictional gambling licenses for online race wagering. ‣ Racetrack simulcast agreements with LIVE and on-­‐demand video content for 130+ U.S. and 50+ international racetracks. ‣ Racetrack settlement services. ‣ Access to 3rd party data feeds for APIs for statistical race data, live odds updates and race result wager payouts. ‣ Backend tote board integrations and services. ‣ Call Center (live phone tellers and customer support). 7 Bettor Gaming
  • 8. Market Opportunity Horse racing is a sport with 200 million racing fans worldwide and global wagering of over $85 billion per year. Advance Deposit Wagering is a legalized form of Pari-­‐Mutuel Horse Racing Wagering by which a customer sets up an account with a licensed ADW provider, pre-­‐funds his account, and places wagers through the ADW into the host track’s Pari-­‐Mutuel Pools, and receives the same odds and wager payouts as posted at the host track. Total ADW wagering has grown at a CAGR of 11% for the last 10 years, and McKinsey has forecasted that at the current rates of growth, ADWs will account for 40% of Total U.S. Thoroughbred wagering by 2020. U.S. Thoroughbred Wagers Placed (Billion $) $16 $12 $8 $4 $0 Online ADW Wagering On-Track, Satellite, OTB Wagering 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 8 Bettor Gaming
  • 9. Market Opportunity Based on a recent Morgan Stanley research report, Social Casino Gaming grew 25% year over year vs. Traditional Gaming at 7% and Real-­‐Money Gaming at 6%. Morgan Stanley research indicates that social gaming is the first funnel for real-­‐money play. Evidence suggests that conversion rates from play-­‐for-­‐fun to play-­‐for-­‐cash wagering are as high as 10%; those players that convert to real-­‐money wager $350 per month. The global mobile games market is projected to grow 27.3% annually through 2016 and reach $23.9 billion. Online Gambling ‣ 50 million online gamblers worldwide ‣ $35 billion in revenue worldwide ‣ Regulated ‣ Key Drivers ‣ New customers ‣ Increased monthly spend ‣ Increased customer retention Social Casino Gaming ‣ 173 million social casino gamers worldwide ‣ $2.4 billion in revenue worldwide ‣ Unregulated ‣ Key Drivers ‣ New downloads ‣ Increased MAU/DAU spend ‣ Increased conversion to real-money play Bettor Gaming Inc. ‣ Real-money website paired with a play-money social casino game ‣ 210,000 WinPlaceShow.co customers by Y3 ‣ 160,000 HorseFlash MAUs by Y3 ‣ Key Drivers ‣ Increased conversions to real-money play ‣ Increased player spend ‣ Long-term customer retention 9 Bettor Gaming
  • 10. Revenue Models HorseFlash generates revenue through paid downloads and in-­‐app purchases. ‣ Download Fees: One time $.99 download fee. ‣ In-­‐App Purchases: Bankroll Credits; $.99 per unit. ‣ In-­‐App Purchases: Handicapping Reports; $.99 per unit. App stores and desktop gaming platforms charge a 30% fee on all download and in-­‐app purchases made through their platforms. WinPlaceShow.co generates gross revenues of 21% on all wagers processed, and net revenues of 5% after all Fees are paid to tracks, horsemen and AmWest. In addition, both HorseFlash and WinPlaceShow.co will generate e-­‐commerce, advertising and sponsorship revenues. HorseFlash Gross Revenues Million $ $10 $8 $5 $3 $0 Y1 Y2 Y3 Y4 Y5 Horse Betting $1 Yield Calculation Takeout Host Fees Source Market Fee Tote / Other Fees AmWest Fee 21.0% -­‐4.0% -­‐7.0% -­‐1.0% -­‐4.0% Yield 5.0% WinPlaceShow.co Gross Revenues Million $ $50 $38 $25 $13 $0 Y1 Y2 Y3 Y4 Y5 10 Bettor Gaming
  • 11. The Competition -­‐ WinPlaceShow.co The largest ADW websites by 2013 wagering totals: Churchill Downs Inc. dba TwinSpires.com ($995 million); BetFair-­‐TVG ($739 million); Xpressbet ($533 million); AmWest Entertainment ($76 million). Cable TV racing channel, TVG, is experiencing 25% y-­‐o-­‐y growth in Q2 2014 wagering totals. TVG currently offers the only dedicated downloadable play-­‐for-­‐cash app; wagers are processed through an in-­‐app web browser and not through the app store. TVG also recentlybegan offering 10 hours of free online streaming to horseplayers, with the ability to earn extra viewing hours through player wagering. Xpressbet offers a compelling, yet incomplete, mobile solution: • Mobile website can be accessed directly from browsers, as opposed to having to download a separate app (TVG). • The URL for the mobile site is separate from the primary xpressbet.com domain. • Mobile site lacks the ability to download important handicapping stats, and forces players to reroute to the Desktop version in order to access stat information. • Xpressbet mobile site lacks any distinguishable attempts at social media features, such as chat rooms, player polls, return bonuses, blind race replays, or easily viewable ‘probables’ tables. Daily Fantasy Sports (DFS) are a fast-­‐growing segment of the online gambling market. In September 2014, a capital syndicate made a $41 million investment in DraftKings.com. Popular poker brands, like Full Tilt Poker, PokerStars, and Party Poker, have large users bases and decades-­‐long retention rates that date back to the early 2000’s. Many of today’s professional and casual play-­‐for-­‐cash poker players first learned the game of Texas Hold’em in the play-­‐for-­‐fun poker rooms on these brand name sites. 11 Bettor Gaming
  • 12. The Competition -­‐ HorseFlash There are currently no apps available on the U.S. market that allow gamers to wager play-­‐money on actual LIVE horse races. Available horse racing apps are primarily made up of utility apps for handicapping horses or completely fake racing games where players breed, train and race their own avatar horse against CPU horses in virtual races. The size, growth and real-­‐money upside potential for successful social casino games have made them a hot target for acquisition by larger companies with established brick-­‐and-­‐mortar casino properties (Caesars Entertainment, MGM Resorts) or brand-­‐name slots and gambling technologies (Bally Technologies, IGT, WMS Gaming). CASE STUDY: “Bingo Bash” Acquired by GSN for $160 Million While Poker and Slots are the two largest social casino verticals by revenue, Bash Gaming saw a strategic opportunity in 2011 to create a social casino game that focused on the relatively ignored Bingo vertical. The game tackled technology challenges early on by designing multiplayer technologies that could scale to millions of users, and by coding the game to an HTML5 architecture that could be modified to work on native Android and iOS apps, as well as Desktop platforms, in all major gaming and app markets around the world. Within three years, Bingo Bash had become the largest bingo game across all international app stores and gaming portals, with an estimated 4.4 million MAUs at the time of its $160 million acquisition by GSN in February 2014. 12 Bettor Gaming
  • 13. Implementation Strategy Through a low cost turnkey ADW partnership with AmWest Entertainment, Bettor Gaming can quickly enter the ADW market with the rapid deployment of WinPlaceShow.co. The Company will leverage relationships with the highly-­‐targeted memberships of a number of state and national Horsemen’s Associations, while Post Time Technologies will provide a database of 300,000 qualified horseplayers. Both HorseFlash and WinPlaceShow.co will be developed by software teams already familiar with the AmWest tote board APIs and backend wagering architecture. The game will meet the cross-­‐platform specifications of international iOS and Android app stores, as well as Desktop gaming portals, like Facebook and Yahoo! Games. HorseFlash will compile an extensive database of interested horse racing fans, with key metrics related to demographics, location, user retention, engagement, spending habits and customer acquisition costs. Begin Possible Y4 Exit Event End of Y3 Company Valuation Monthly EBITDA Breakeven Cumulative EBITDA Breakeven Begin WPS.co UX/UI Development WPS.co Beta Release WPS.co Hard Release HF Public Release HF Minor Iteration Update Major New Begin HF Development Ramp up Database CRM Ramp up Referral & Affiliate Marketing Programs Months 1-6 Months 7-12 Months 13-18 Months 19-24 Total HF MAUs Release 25,000 50,000 WPS.co Users Major New Game Release Minor Website and Game Upgrades Year 3 Year 4 Year 5 237,000 Game Release 75,000 100,000 150,000 300,000 200,000 Release 25,000 50,000 75,000 200,000 578,000 HF to WPS.co Conversions 100,000 400,000 10,000 50,000 100,000 154,000 Monthly EBITDA 125,000 ($50,000) $25,000 $100,000 $250,000 $500,000 $1,000,000 $1,659,000 13 Bettor Gaming
  • 14. Implementation Strategy Marketing Post Time Technologies Player Database Affiliate & Referral Marketing Programs Marketing Horsemen’s Association Databases Social Media & Content Creation Online Poker, Casinos & Card Clubs High Volume Player Relationships Industry Conferences & Consumer Exhibitions Marketing Track Sponsorships, Events & Tournaments SEO, Paid Search & Mobile Advertising New Customers Bettor Gaming Inc. HorseFlash Social Game “Customer Engine” WinPlaceShow.co The ADW “Cash Engine” Cross- Promotion New Customers New Customers Exclusive Contributions from the Bettor Gaming Team Revenue Revenue 14 Bettor Gaming
  • 15. Company Projections Funding of $545,000 (which includes $50,000 working capital) is required to build, launch and commercialize both WinPlaceShow.co EBITDA Million $ $16 $12 $8 $4 $0 -$4 Y1 Y2 Y3 Y4 Y5 HorseFlash EBITDA Million $ $4 $3 $2 $1 $0 -$1 Y1 Y2 Y3 Y4 Y5 WinPlaceShow.co and HorseFlash over a two phase deployment. Projected consolidated EBITDA in the fifth year of operations is $15.6 million. The Bettor Gaming business model is highly leveraged and scalable, with projected monthly breakeven in 8 months and cumulative breakeven in 17 months. Bettor Gaming has an implied Pre-­‐Money Valuation of $4.4 million based on two Pre-­‐Revenue Valuation Methodologies. 15 Bettor Gaming
  • 16. Valuation The Company has used two methodologies for the valuation of Bettor Systems, with the first methodology using a Multiple of EBITDA to determine the Company Enterprise Value, and the second methodology using Market Comparable Transactions to determine the Company Enterprise Value. Because Bettor Systems is a pre-­‐revenue startup Company, significant discounting (risk adjustment) has been made to the respective estimated Enterprise Values for each methodology. Based on this analysis, Management believes that the Pre-­‐Money Valuation for Bettor Systems is $4,354,000. Assumptions Used for Both Valuation Methodologies: Investor requires exit / liquidation event beginning in Year 4. Investor requires 40% IRR on their investment. Investment is $545,000. Methodology 1 -­‐ Multiple of EBITDA Year 3 EBITDA = $5,369,000 (Source: Five Year Financial Plan). Multiple of 5X is applied to Year EBITDA to estimate Enterprise Value = $26,846,000. Risk Adjustment Rate for Pre-­‐Revenue Start Up companies = 50%. Risk Adjusted Enterprise Value = $13,423,000. Post-­‐Money Valuation based on 40% IRR required by Investor = $4,899,000. Pre-­‐Money Valuation based on $545,000 Investment = $4,354,000. 16 Bettor Gaming
  • 17. Valuation Methodology 2 -­‐ Comparable Market Transactions Enterprise Value based on comparable market transactions summarized below = $49,000,000. Risk Adjustment Rate for Pre-­‐Revenue Start Up companies = 73%. Risk Adjusted Enterprise Value = $13,423,000. Post-­‐Money Valuation based on 40% IRR required by Investor = $4,899,000. Pre-­‐Money Valuation based on $545,000 Investment = $4,354,000. ADW Market Transactions Purchase Multiple Target Acquirer Date LTM Handle Price of Handle Ebet Sportstech 2012 $106,000,000 $12,600,000 8.4 Television Game Network Betfair 2009 $511,000,000 $50,000,000 10.2 Youbet.com Churchill Downs 2009 $438,000,000 $128,800,000 3.4 Brisnet Churchill Downs 2007 $175,000,000 $80,000,000 2.2 Weighted Average Multiple of Handle $1,230,000,000 $271,400,000 4.5 Implied Valuation - WinPlaceShow.co $184,000,000 $40,888,889 4.5 Online Gaming Market Transactions: Purchase Cost Target Acquirer Date MAUs Price Per MAU Dragonplay Bally 2014 3,100,000 $100,000,000 $32 Pacific Interactive Caesars 2014 2,800,000 $90,000,000 $32 Bash Gaming GSN 2014 4,400,000 $160,000,000 $36 Bingo Blitz Caesars 2013 3,100,000 $45,000,000 $15 Double Down IGT 2012 4,700,000 $500,000,000 $106 Playticka Caesars 2011 2,900,000 $175,000,000 $60 Weighted Average Cost Per MAU 21,000,000 $1,070,000,000 $51 Implied Valuation – HorseFlash 160,000 $8,152,000 $51 Implied Valuation - Bettor Gaming Inc. $49,040,889 17 Bettor Gaming
  • 18. Next Steps 1. Follow up on any questions and additional data requests. 2. Reach agreement on the Company Valuation. 3. Reach agreement on the Use of Funds. 4. Reach agreement on the Investment Structure. 5. Reach agreement on Pro-­‐Forma Cap Table. 6. Complete due diligence. 7. Draft all agreements. 8. Execute all agreements. 9. Fund. Additional Available Resources: Bettor Gaming -­‐ Executive Business Summary Bettor Gaming -­‐ Consolidated 5-­‐Year Financial Plan Market Research Report -­‐ Horse Racing/Online Gambling/Social Gaming HorseFlash wireframe mockup WinPlaceShow.co design templates 18 Bettor Gaming
  • 19. Contact 19 Bettor Gaming Greg Bauer call/text: (310) 422-­‐5666 gregorywbauer@gmail.com