Why Pinterest Matters: Image Links Drive Happy Viral Loops and Sales
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Why Pinterest Matters -- presentation from Pinfluencer at the Social Curation Summit, LA, Dec 2012
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Why Pinterest Matters: Image Links Drive Happy Viral Loops and Sales
- 2. Links are the fundamental building blocks of Internet http://www.examiner.com/article/pawn-stars-fined-by-cops-for-leaving-campsite-trashed Pinterest is a network of visual and sharable hyperlinks
- 3. Pinterest makes links human
- 4. Image links are products and objects that people want to collect and share http://www.weddingdressbee.net/strapless- knee-length-with-rose-flower-decoration- dress.html
- 5. Collecting and Sharing creates a Happy Viral loop PVs More PVs
- 6. Happy Viral loops drive recurring Traffic and Sales ($$) And that’s why you should care about Pinterest
- 7. Key Metrics on Pinterest Pins/Day How pin worthy your site is? Repins/Pin How viral is your content? Clicks/Pin What is the click appeal of your pins? Revenue/Pin What is the shopping intent of your traffic? Followers/Day How fast is your audience growing?
- 8. @pinfluencer on twitter pinterest.com/pinfluencers hello@pinfluencer.com facebook.com/pinfluencer www.pinfluencer.com blog.pinfluencer.com