2. Welcome
“It’s my top priority to ensure
you drive real business results
from your Pinterest Marketing
initiatives.”
Alex Littlewood
Head of Customer Success
#Pinfluencer
3. Todays Webinar
• Why Pinterest?
• 3 Keys to Successful Promotions
• Launching a Promotion this V-day – 3 days
• Pinfluencer: The Pinterest Marketing Suite
• Questions from Registration
• Live Q&A
5. Pinterest’s Role in a Social Strategy
People
use
Connect
with
the
Engage
immediately
Discover
products
and
it
to:
people
and
brands
with
the
people
and
be
inspired.
To
curate
they
care
about.
brands
they
need
to.
their
aspira;ons.
Brands
use
-‐ Engagement
-‐ News
-‐ Uncover
purchase
it
for:
-‐ Brand
Building
-‐ Support
intent
-‐ Feedback
-‐ Drive
web
traffic
-‐ Social
ROI
92% trust recommendations from friends & family
above all else when making purchase decisions.
Source: Nielsen April 2012
6. Big, and Getting Bigger
3rd
most
popular
Social
Network
in
the
US
Fastest
Growing
in
History
4th
largest
Website
traffic
driver
in
the
world,
more
than:
ü Yahoo
ü Bing
ü TwiMer
ü Google
ads
7. Pinterest Drives E-commerce
User Base 1,000M
By Network % of 11%
550M
Valen;ne’s
Socially
Driven
Shopping
Sessions
Day
86%
25MValen;ne’s
Day
drove
an
es;mated
$17.6
Billion
in
2012.
2.5X Spending
holiday
in
the
U.S.
#3
AOV
(Average Order Value)
$180 $80 $69
Source:
Na;onal
Retail
Federa;on
Source:
Comscore,
Rich
Relevance
14. Create a Great User Experience
Ac:on
Descrip:on
Recommended
Best
Prac:ces
Follow
Follows
on
Pinterest
Yes
• Ask
for
this
as
first
ac;on
Re-‐Pin
from
User
directed
to
Yes
• Leverage
Top
Pins
Board
re-‐Pin
from
• 40-‐60
pins
in
board
• Clearly
name
board
for
promo
pre-‐curated
board
Pin
from
User
directed
to
website
Not
usually
• Narrow
category
Website
to
Pin
• Op;mize
descrip;ons
for
Pinning,
including
$’s
&
#’s
Re-‐Pin
this
Pin
User
directed
to
Yes
• Op;mize
for
maximum
visibilty/readability
in
re-‐Pin
a
specific
Pin
feed
Create
a
board
User
creates
board
for
Depends
upon
theme.
• Only
use
if
it
makes
sense
(i.e.
Cura;on
of
the
promo;on
Not
usually
things
that
wouldn’t
fit
in
a
pinners
pre-‐
exis;ng
boards)
Hashtags
#
User
adds
a
hashtag
to
No
• Align
#’s
with
common
search
terms,
like
Pins
#Wedding,
#Kitchen,
or
#Recipe
15. Follow the Brand
• Pro’s
• Grow follower base for future reach
• Low barrier to entry
• Good for showing the bosses
Tip:
If asking for multiple actions, ask for
the follow, but don’t “require” it for
• Con’s eligibility.
• Users may get confused between follow
brand and follow board
• Users seem to be a bit more selective
about who/how many they follow.
16. Repin from Boards
• Pro’s
• You can pre-curate good content that you
know drive virality, clicks, and conversions
• Low barrier to entry
• Keeps pinners in Pinterest
• Pinners will Pin to their own boards, which is
more meaningful in context
• Con’s
• Possibly less creativity from pinner
• Less variety/options for Pinner
17. Create a Board
• Pro’s
• User will curate it with 5+ images
• Pinner might build on it
• Easy for brand to observe
• Con’s
• It’s a barrier to entry
• Likely to be deleted after promotion
• Is a Board Necessary?
• If you’re asking for a range of
complimentary pins that need to be
“curated together”
• If your theme is so unique it’s unlikely
the pinner already has a board to pin to.
18. Pin From Website
• Pro’s
• Website Traffic
• Pinners will browse extensively
• Pinners might buy
• Con’s
• People might get lost, distracted,
and forget
• Getting people in and out of social
channels can cause drop-off
• When to do this
• Don’t have a Profile
• Need to learn more about the
content that inspires people
• Asking for highly curated boards
• For “scavenger hunt” themes
19. Hashtags
• Pro’s
• Might grab some peoples attention
and raise awareness of promo
• If Pinterest search improves, it may
help with search
• Con’s
• People always typo or simply forget
• Barrier to entry
• Cannot follow, and search is weak, so Don’t
Do
it doesn’t help with discovery #MacysVday
#Vday
• Legacy practice with little purpose #KayValen;nes
#V-‐day
#Valen;ne
#Valen;nes
• Recommendation #Valen;nesDay
• If you’re set on it, Pre-populate #Jewelery
hashtags in product descriptions
20. User Generated Content
• Pro’s
• Very high engagement value
• Insightful
• Crowdsourcing
• Con’s
• It’s a very high barrier to entry
• Quality will be questionable
• Significantly reduces entry rate
• How?
• Leverage Pinfluencer Promotions
platform, and ask user to pin their image
with a #Hashtag so we can track it.
29. Pinfluencer
e Marketing and Analytics Suite for Pinterest
Promotions Content Management
Contests, Sweepstakes, Schedule Pins, manage Pins
Coupons, Giveaways, Instant across multiple Pinterest
Win, and more. accounts.
Analytics Audience Data
Pins, Repins, site traffic, sales ID Pinners that are Advocates,
conversion, competitors and Engaged, and/or Influential
more.
36. Run a V-Day Promotion!
Visit Pinfluencer.com
Chat with us
Or Contact
Sales@Pinfluencer.com
To learn more and get started running promotions
37. Questions from Webinar Signups
Promotion related:
1. How to do Product Deals and Sales?
2. Which Promotions get the most engagement?
3. Which promotions drive the most web traffic?
4. Are there any rules for promotions in Pinterest?
5. When running a Promotion, what info should we gather?
6. Should we create promotion specific boards?
General Pinterest:
1. What’s the best way to be proactive on Pinterest: liking, following, repinning, etc?
2. How can we get around our strict legal team, which only lets us pin our images?
3. What’s the best way to get people interested in my Pinterest profile?
4. Do I need to start a Pinterest account?
5. How can non-profits leverage Pinterest?
6. How do we drive Pinterest traffic to FB?
