WHY YOU SHOULD ATTEND: Pinterest is 2nd largest source of social traffic, and for many retailers it’s the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Attend this webinar to learn how to increase traffic and revenue from Pinterest using best practices for: Optimizing your website for Pinterest Developing a visual content strategy for Pinterest Establishing and measuring Pinterest-specific goals Launching a high-impact Pinterest promotion Getting customer insights from Pinterest you can use to drive offline sales

1. Pinterest for Retailers:
How to Get More Traffic and Sales
from Pinterest

2. About the presenters
Anna has 30+ years experience as a business leader and recognized
expert in fashion retail merchandising, operations, training and
development. She is a co-founder and has been a business coach for
True North Marketing since 1999. Anna is also a Pinterest expert and
principal with White Glove Social Media. She is the author of Pinterest
Marketing for Business Master Video/Live Course for marketers, bloggers,
business owners and entrepreneurs. Her uber-powers are: speed, detail
orientation, delivering customer ROI and finding humor in everything. She
loves golf, tennis and her zumba class. Follow Anna on Pinterest
www.pinterest.com/wglvsocialmedia/
Andi is Piqora’s Social Media and PR Manager. Before joining Piqora, she
created and executed social and PR strategy for some of the world’s
leading brands at Edelman Digital. Connect with Andi on Twitter
@luckyandi

3. Two sections for today’s webinar:
1
Overview: 4 Step
Formula for
Success on Pinterest
2
7 Pinterest Activities
to help you
get more followers

4. Before you get started, it’s
important to remember…
Even if you have the most engaging, eye-catching images,
if people can’t find you on Pinterest, what’s the point?

5. Anna’s proven 4-step
formula for success
on Pinterest

6. 4 Steps for Success on Pinterest:
1. Establish a Pinterest Plan
2. Discover Who Your Target Audience Is
3. Develop your Pinterest Content
4. Measure for Success

7. Step #1: Pinterest Plan
Ask:
1. What do you want to accomplish?
2. What is your competition doing on Pinterest?
3. Who will pin and create your content?
Step #2: Target Audience

8. Step #3: Develop Your Content
Three things to remember when developing your content
1. Provide your audience with helpful, inspiring
information and don’t just talk about
yourself all the time!

9. Step #3: Develop Your Content

10. Step #3: Develop Your Content
Three things to remember when developing your content
1. Provide your audience with helpful, inspiring
information and don’t just talk about
yourself all the time!
Remember the 80/20 rule!
Even if you have the most engaging, eye-catching images,
if people can’t find you on Pinterest, what’s the point?

11. Step #3: Develop Your Content
Three things to remember when developing your content
2. Focus on keywords in your board titles,
board descriptions and pin descriptions.

12. Step #3: Develop Your Content
Leverage your keywords when crafting:
• Board titles
• Board descriptions
• Pin descriptions
These are three SPECIFIC areas where you need to optimize
your Pinterest account so you rank higher on Pinterest’s search
engine and in turn, get more traffic.

13. Step #3: Develop Your Content
Three things to remember when developing your content
3. Establish an ongoing content schedule
for when you’re sharing content
• How many boards and pins will you share monthly?
• How often will you pin?
• How will you reach out to influencers and brand advocates?
• What time of day will you pin?

14. To recap how to develop your
Pinterest content:
1. Provide your audience with helpful, inspiring information
2. Focus on keywords in your board titles, board
descriptions and pin descriptions
3. Establish an ongoing content schedule for when you’re
sharing content

15. Step #4: Measure for Success
1. Decide how often you want to monitor your results.
2. Decide what analytics tool or platform you will
leverage to measure your success.
If you can’t track and measure your ROI properly, how will you
ever know if something is working?

16. To recap, here’s my 4 steps
for Success on Pinterest:
1. Establish a Pinterest Plan
2. Discover Who Your Target Audience Is
3. Develop your Pinterest content
4. Measure for success

17. The 3 most important factors
to getting more followers on Pinterest
(according to University of Minnesota study):
1. Follow lots of pinners
2. Create lots of boards
3. Pin a lot!

18. 7 Pinterest Activities To Get
More Pinterest Followers

19. Activity #1:
Follow lots of pinners
To decide who to follow, strategically follow boards based
on your targeted KEYWORDS.

20. Activity #1:
Follow lots of pinners
Example: sports bra brand

21. Activity #1:
Follow lots of pinners
Expand your keyword search by using Pinterest’s Guided Search tool.

22. Make sure when people follow you,
your brand has enough boards
that appeal to a wide audience.
The goal is to fit into
a larger lifestyle on Pinterest.

23. Activity #2:
Strategically create a lot of boards
Remember:
•20-30 boards to first start your Pinterest account
•50-60 boards within a year
•The 80/20 rule – 80% of content focused on a larger lifestyle, 20% brand
or product focused
•Use Pinterest Guided Search to guide your keywords

24. Popular Pinterest Categories
Top 5: Food and Drink (especially
recipes!), DIY and Crafts (mason
jars are popular!), Home Décor,
Women’s Fashion, Weddings

25. Activity #3:
Pin Consistently!
Remember:
•Pin your entire product catalog onto Pinterest
•Don’t make your content just about your brand
•Invest in a scheduling tool
•Understand when to pin – timing is key.

26. Activity #4:
Create seasonal and trending boards
• Over 70% of online consumers go to Pinterest to get ideas and inspiration for what
to buy.
• 67% of consumers go to Pinterest to keep up with the latest trends

27. Activity #4:
Create seasonal and trending boards
Remember:
Start rearranging your boards 2-3
months before the next holiday
Example boards you should have right
now: Halloween, Fall/Autumn,
Thanksgiving, Christmas
Check out Piqora’s Guide to
Halloween Promotions on Pinterest!

28. Examples of seasonal and trending
boards (from Piqora brand partners)

29. Activity #5:
Join Group Boards
Why?
•Increased exposure
•Expanded target
audience
•Connect to relevant
brands and individuals

30. Activity #6:
Optimize your website
and blog for Pinterest
Remember:
Don’t forget about board widgets.
Visual content drives 84% more views and 94% more clicks
than text.
Maximize the use of images, especially on your brand
website and blog.

31. Don’t forget, Piqora has a marketer’s guide
to Pinterest website optimization that is a great read
to learn more about how to harness Pinterest
for referral traffic and more!

32. Activity #7:
Integrate Rich Pins
Remember:
Rich Pins make shopping for products via Pinterest
easier.
Pinners get email notification when price drops on
product Rich Pin
5 types of Rich Pins: movie, article, recipe, product
or place. For retailers, the product Rich Pin is
crucial!

33. To summarize today’s webinar:
4 Steps for Pinterest Success:
1. Establish a Pinterest Plan
2. Discover Who Your
Target Audience Is
3. Develop your Pinterest
content
4. Measure for success
7 Pinterest Activities
to Get More Followers:
1. Follow lots of pinners
2. Strategically create lots of
boards
3. Pin consistently
4. Create seasonal and
trending boards
5. Join group boards
6. Optimize your website and
blog for Pinterest
7. Integrate Rich Pins

34. Thank you for
joining!
Receive chapter 1
of Anna’s Pinterest
book for free on
her site at
www.whiteglovesocialmedia.com