The Pikkpack company aims to produce, sell and further develop an easy style, customizable, flat-packed footwear, called Pikkpack. Pikkpack is made of high quality 100% leather upper and sole. The shoes are cut from only one piece of leather and can be assembled by the customer with a contrasting cotton lace. Given the DIY aspect and the flat-packaging, Pikkpack improves the user-product connection and gives an alternative to decrease waste and shipping cost.

1. Pikkpack Shoes
Your First Flat-Packed High
Quality Leather Footwear
Pitch Deck
04/09/14

2. 1. Problem
● no user-product connection
● low quality materials
● short lifespan of fashion products
● accelerated accumulation of waste
● high transportation- and storage costs

3. 2. Solution
A high quality DIY footwear that can be assembled by the customer
● the customer becomes part of the
manufacturing process
● fun experience not just a purchase
● flat-packaging saves materials,
transportation- and storage costs
● high quality materials and design

4. 3. Product
PIKKPACK is the first high-quality DIY
leather footwear
It is assembled by the customer with a
colourful shoelace

5. 4. Validation
Succesful Kickstarter in
May 2014
Strong follower base on
Social Media:
Facebook
Twitter
Instagram
Pinterest
300+ subscribers to our
newsletter

6. 5. Market
● Young Urban Professionals (23-40)
● Eco-conscious
● Fashion and design enthusiast
● Open for the most innovative goodies
● North-America, Western-Europe,
Australia, Asia
● Market size ~ 30-50 million

7. 6. Competition & Competitive
Advantages
DIY
Conscious
statement
Customizable
Design

8. 7. Business model
NOW:
● production on demand
● margin: 55% (price:110USD)
● webshop to set up in Sept
TARGET:
● online sales through webshop (PRIO)
& online retailers
● global scale accessory brand based on the
concept of flat-packaging & high quality
design
sufficient amount of stock
flexibility in delivery time
lower material- and production costs
bigger margin

9. 8. Team

10. 9. Milestones
● Design exhibitions (Graduationprojects,
Young Balkan Designers Exhibition)
● CEE Women Startup competition
finalist
● Pulse London Trade Show (pre-orders
from buyers)
● Vienna Betapitch Competition finalist
(wild-card winner)
• Extensive press coverage (Designboom,
Design-Milk, PSFK, FastCompany, Gizmag,
Wired Insider etc.)

11. 10. Publicity
“Instead of buying yet another pair of Toms this summer, perhaps you order an
envelope with a leather shoe upper, a leather shoe sole, and some cotton laces
inside...” Fast Company
See more at: http://www.pikkpack.com/press/

12. 11. Marketing plans
● Mainly online (BTL) & Social Media
● PR campaign
● Direct Mails to bloggers & industry
influencers
● Sample packages for bloggers & industry
influencers
● Celebrity placement
● Targeting niche markets (i.e.:Pikkpack sells
reflective laces for cyclist)
● Possible sponsorships (i.e.: IKEA)

13. http://www.pikkpack.com/
@pikkpackshoes
sara@pikkpack.com
hanna@pikkpack.com