Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
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Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
ICOMIA Marinas Group Introduction

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
The voice of the recreational marine industry worldwide
• ICOMIA represents the voice of the recreational boating industry worldwide.
We have been the focal point of the industry since 1967.
• This site brings together a number of resources useful to any one wishing to
know more about the boating industry throughout the world. ICOMIA’s multiple
committees address the issues challenging our industry and benefit from our
truly global membership.
• Not less than 34 national federations across the world are full members of
ICOMIA today. Our members include the vast majority of the industrialised
countries from North America across to Japan and from Finland down to New
Zealand. If your national boating industry federation is a full member of
ICOMIA, we will also actively represent you as a member of the boating
industry.
• ICOMIA – the International Council of Marine Industry Associations – presents
a strong and united voice in representing the industry’s best interests when
dealing with international authorities and major organisations.

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
MISSION STATEMENT
The ICOMIA Marinas Group will be recognised globally as the peak Marina Industry
body with respect to planning, development and best practice management for
marinas, boat harbours, boat storage and service facilities, waterways access and
associated infrastructure for recreational boating throughout the world.

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
GOALS
1. To promote and facilitate the sharing and exchange of information about all
aspects of sustainable and sympathetic recreational marine infrastructure
planning, development and management with particular focus on those nations
in which recreational boating activity is emerging;
2. To educate governments and authorities as to the economic importance and
environmental integrity and compatibility of marinas and recreational boating
facilities with the view to easing regulatory barriers and constraints;
3. To conduct regular and formal bi‐annual meetings of IMG Members at
selected global locations for the exchange of technical, operational,
environmental, marketing and other relevant information;
4. To conduct IMG 1‐day Outreach Seminars where invited by host
organisations to be staged in conjunction with the bi‐annual IMG Member
Meetings;
5. To endorse and promote management and employee education and training
programmes offering globally recognised Marina Industry qualifications;

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
GOALS
6. To promote environmental protection as a core Industry value and to endorse
and promote responsible and comprehensive Industry “Clean Marinas”
programmes which meet the required criteria of the ICOMIA ‘Clean Marinas’
Programme;
7. To endorse and promote internationally recognised Marina Industry
accreditation programmes;
8. To liaise, work with, and have input into all relevant PIANC Working Groups
and to network/liaise with other bodies in the field of recreational boating
facilities to ensure the achievement of feasible and workable outcomes
acceptable to the Industry;
9. To establish within ICOMIA, a Boating Infrastructure Alliance involving marine
industry manufacturers and marina industry participants to develop strong and
unified strategies aimed at securing and preserving waterways access and
sites for existing and future boat storage;
10. To organise and stage regular World Marina Conferences offering
comprehensive cutting‐edge informative sessions, workshops, field days,
Industry trade exhibitions and networking opportunities.

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
Insight on the World Marina Industry and Development
Directions of East Asia

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
What is a Marina? Examples from around the world
Marina “Le Courtesy”, Bretagne, France Dockominium, Cape Town, SA
1st “Marina” in Mumbai, India Dubai Marina, UAE

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
ICOMIA Marinas Group: Marina figures and definitions
WHICH IS THE AVERAGE YEARLY EXPENDITURE OF A
PLEASURE BOAT ?
6000 EURO / YEAR (WORLDWIDE AVERAGE)
HOW MUCH EMPLOYMENT DO MARINAS PROVIDE ?
1 DIRECT JOB EVERY 25 BERTHS
1 LOCAL INDIRECT JOB EVERY 4 BERTHS
THE BIGGEST PART OF THE YACHTING EXPENDITURE IS
NOT KEPT BY THE MARINA ITSELF.
2/3 OF THE BENEFITS GO TO LOCAL AND NATIONAL
ACTIVITIES

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
ICOMIA Marinas Group: Marina figures and definitions
WET BERTHS MARINA: AVERAGE OPERATIONAL COSTS
7 % CONCESSION FEE
7 % WASTE MANAGEMENT
7 % BUREAUCRACY
7 % INSURANCE
17 % ORDINARY MAINTENANCE
7 % CONSULTANCY COSTS
7 % SURVEILLANCE
12 % AMORTIZATION DEPRECIATION
22 % ADMINISTRATIVE / OPERATIONAL EMPLOYEES
7 % COMMON SERVICES

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
ICOMIA Marinas Group: Marina figures and definitions
PRIVATE MANAGEMENT
• SHIPYARDS
• YACHT CLUBS
• MEMBERSHIP YACHT CLUBS
• HOTEL MARINAS DOCKOMINIUMS
HOW ARE MARINAS MANAGED ?
PUBLIC MANAGEMENT
• MUNICIPALITY
• CHAMBER OF COMMERCE COUNTY
• PPP (MIXED COMPANIES)
WHICH IS THE OWNERSHIP OF A MARINA ?
LEASEHOLD
(CONCESSION)
FREEHOLD
(PRIVATE PROPERTY)
Frankfurt West Harbor Marina
Aerial of Frankfurt West Harbor

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
ICOMIA Marinas Group: Marina figures and definitions
SHORT TERM MOORING CONTRACTS
HOW CAN MARINAS SELL THEIR BERTHS ?
LONG TERM MOORING CONTRACTS
CAPITAL STOCK SHARES RELATED TO
MOORING RIGHTS
DRY STACK STORAGE
80.000 BERTHS WORLDWIDE
3% OF WORLD MARINA CAPACITY
STEADILY GROWING.
Jin Hae Ocean Park, South Korea • Master Plan + finished project part with navy museum © urban aqua

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
ICOMIA Marinas Group: Marina figures and definitions
- CANADA 6.000 - USA 0
- MEXICO 1.000 - CARIBBEAN 3.000
- BRAZIL 6.000 - ARGENTINA 2.000
- FRANCE 5.000 - ITALY 30.000
- CROATIA 5.000 - GREECE 3.000
- TURKEY 30.000 - BLACK SEA 3.000
- RUSSIA 10.000 - MIDDLE EAST 3.000
- NORTH AFRICA 3.000 - SS AFRICA 2.000
- INDIA 10.000 - FAR EAST 10.000
- OCEANIA 10.000
HOW MANY MORE MARINA BERTHS WILL BE AVAILABLE
WORLDWIDE IN THE NEXT 10 YEARS ?

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
• For each direct job at a marina, 9 indirect jobs are
created.
• For every 100 berths, 44 direct and indirect jobs are
created.
• For each euro of revenue at a marina, almost 5 Euros of
revenue in indirect activities nearby are created.
• 100 berths create 2 million Euros annually in direct and
indirect business.
• Example Spain: there are 4,500 direct jobs that create
almost 40,000 indirect jobs.
• Marinas have a major socio-economic impact. They
generate business, jobs and, in particular, are a draw for
high-quality tourism.
Nautical tourism economic figuresNautical tourism economic figuresNautical tourism economic figuresNautical tourism economic figures

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
• 16 National associations of marine industry
• 37.200 nautical companies (98% SMEs)
• 272.000 employes (180.000 in Marinas), direct + related
• 24 Mill. € annual revenue
• 5% - 6% annual growth rate
• 33% are exports
• 4.500 marinas
• 1.750.000 moorings
• 6.3000.000 vessels
• 32 mill. boating people
• 50% Europeans live less than 50km from the coast
Some numbers about boating in Europe (2010)Some numbers about boating in Europe (2010)Some numbers about boating in Europe (2010)Some numbers about boating in Europe (2010)

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
As reported by NMMA:
• 16 National associations of marine industry
• 29.315 nautical companies
• 293.400 employes
• 50,8 Mill € annual revenue
• 5% - 6% annual growth rate
• 33% are exports
• 11.000 marinas
• 80.000 moorings
• 11.500.000 vessels
• 28 Persons per boat
Some numbers about boating in USA (2013)Some numbers about boating in USA (2013)Some numbers about boating in USA (2013)Some numbers about boating in USA (2013)

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
As reported by JMIA:
• 90 marine companies, of that are:
14 companies engine manufacturers
76 boat builders
• 570 marinas and yacht harbours in total
• 54.000 wet berth in total
• 47.000 open moorings in total
• 131.000 boats in total, of that are:
70.000 pwc’s
11.000 Sailboats,
50.000 inflatable boats
• 32,971 boat production with 51,9m € value
• 972 persons per boat
Some numbers about boating in Japan (2013)
Floating bar
“in-water” lounge

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
• As reported by CBITA:
• 1.288 Marine Companies
180 boat builders
1.100 Service providers
• 90 marinas / yacht clubs,
46 in operation; 17 under construction
• 7.000 total wet berths
• 54 Leisure sport companies registered as yacht
club total
• 670 Inboard motor boats
• 1.128 Sailing boats
• 179.625 Other rigid boats incl. outboard motor boats,
rowboats
• 2.927.993 Inflatable boats, paddleboats
Some numbers about boating in China (2013)
Jetty without access
control
Jetty with access control /
video monitoring

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
As reported by KIBS:
• 8.232 Registered boats
• 62.939 People with License for a leisure boat
• 15 Marinas are operational
4 are currently under construction
27 further are planned
• 3,833 Marina berths (water and land)
Number of registered boats (Forecast):
Some numbers about boating in Korea (2012)
Year 1999 2012 2015 2020
Numbers 3,700 8,232 11,000 25,700
Usual pillar lighting
Design pillar lighting

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
Some numbers about boating in Korea (2012)
Design jetty lighting
Illuminated design cleat

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
Some numbers about boating in Korea (2012)
Province/City Marina
Seoul City Seoul
Gyeonggi Province JeonGok
Gangwon Province Susan, GangReung (2)
Gyeongsangbuk Province YangPo
Busan City SuYoungMan
Gyeongsangnam ProvinceSaGok, ChungMu, SamCheunPo (3)
Jeollanam Province SoHo, MokPo (2)
ChungChong Province BoRyeong
Jeju Province DoDu, GimNyeong, JungMun (3)
Gyeonggi Province Gimpo
Jeollanam Province HamPyeong
Jeju Province IHo
Completed
Under
Construction

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
75 € per boat per
day
18 € boating (23%) 57 € leisure (77%)
11 € berth
7 € fuel, locks etc
23 € daily needs shopping
20 € cafe, restaurant
9 € fun shopping
5 € culture, movie etc
Multiplier = 3
Socio - economic impact of yachting, spending / day in Europe

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
For municipalities are three options available for the
operation of a marina
• the municipality maintains full management
responsibility for the marina,
• the marina hires a third party management firm
• the marina is leased out to a private operator.
How Municipalities can run a Marina
• what benefit does the marina provide to the
surrounding community?
• does the marina support itself financially?
• if not, where is the money going to come from?
As municipalities wrestle with different available options,
they must address a number of questions and obstacles:
Ground level
Landing stage bar/
Lounge
MarinaMarinaMarinaMarina AsseltAsseltAsseltAsselt, NL, NL, NL, NL

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
Third-party management
• municipality remains control and is still able to oversee operations of the marina
• its more expensive for a municipality to operate a marina because government
protocol calls for detailed process that must be followed
• cities recognize the value in having a marina, but do not understand maintenance
requirements, depth of knowledge, personnel needed to manage the facility.
• a marina management company has knowledge and can trim overhead and
staffing costs by hiring knowledgeable staff with years of experience to operate
the facility.
• a marina management company can provide the municipalities with ongoing
physical, financial, and marketing recommendations to improve the marina
through a team of trained and skilled professionals
• Profit rules the operational considerations for the facility, while political needs,
wants, or discussions are pushed aside for the business needs of the facility.
• A privately operated marina can compete fairly in the marketplace with privately
operated marinas that don’t have government restrictions.
How Municipalities can run a Marina

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
• Municipalities need to build Marinas with public access
granted to let non-boating people enjoy the marina and
watch boating first
• Don’t just sell boats, people are not used to boating and
don’t know if they like it
• Offer possibilities to try boats for free, with pilot service
and under sheltered conditions like a bay or lake.
• Offer Charter that non-boaters can try boating on
vacation to find out whether they like it or not.
• Offer permanent places for boat dealers to sell boats at
the waterfront with a possibility to try before buying
• Build at least some landing stages or small marinas along
the coastline, reachable within a certain time as a
destination for boaters.
• Offer activities at the water like tall ship trips,
professional regattas for watching and beginners regattas
for new boaters to have fun on the water
• Enhance youth boat training like sailing schools, work
together with regular schools
How to increase boating in South-East Asia
Small vessels regatta
Historical boat tour

Peter Jansen • Insight on World Marina Industry • Development Directions and Tasks of Marina Industry • Seoul • 2014
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