2. CHAPTER 1: NOW
How to improve your organization content :
1. Listen (get advice from outsiders including peers)
2. Make sure someone is in charge
3. User friendly Content (Pictures are usually great to
manage)
3. CHAPTER 2: PROBLEMS
Good and Bad Content
Good : Easily read by others
Engaging
Organized
Simple
BAD: Way too Much Writing
Pointless information
Unorganized
Team Work Needed
A lot of time structure, format and you have to revise !
4. CHAPTER 3: SITUATION
Choose what works best for your content strategy
Make sure your website have critical information
What isn't content strategy ?
1. Employee blog post series
5. CHAPTER 4: ALIGNMENT
Alignment is : Providing factual information about content, each
other and strategy information.
Different type of stakeholders
1. People who can fund your project
2. Decision makers
3. Genuine people who are interested in your brand
6. CHAPTER 5: AUDIT
Understanding that audits are an assest in content evaluation and
much more
1. Be effective
2. Ask others for inputs
3. Make sure your goals match your content strategy
4. Choosing audit determines your interest and what your
interesting in learning
7. CHAPTER 6:ANALYSIS
COMMUNICATION
Be willing to get outside opinion and inputs
Have questionnaires basic interviews, use the popular social
network .
Make sure your message is clear
8. CHAPTER 7: CORE
Remember that core strategies are long term directs for
content related initiatives.
Make sure your core strategy is Flexible, memorable a and
motivational . ( Have your audience coming back for more)
Be vocal
9. CHAPTER 8:CONTENT
Be sure to know the audience you are addressing
Mention purpose and goal
Have a primary message, something the audience can run
with.
Mention important details: persuade and entertain your
audience
10. CHAPTER 9: PEOPLE
Learning how to make decisions, and communicate the right way.
Giving everyone specific roles and or tasks. (Documenting all
information)
Maintaining your content
You must have accuracy, consistence, timeliness and you must
engage your audience.
Make others feel important, patience is key.
11. CHAPTER 10:PERSUASSION
Have personality, show your passion.
Be organized
Show Do’s and Don’t’s of good content
Stay motivated, Keep pushing
12. CHAPTER 11:ADVOCACY
(Pleading for or supporting something)
Be yourself “talk straight not tech” (try not to confuse clients)
Keep it short and interesting
Be a firm believer and express your content information. Be and
engager
