@pieroleo
H Factor – Human Amplification
Pietro Leo – Executive Architect -­ IBM Italy CTO for Big Data Analytics & Watson
IBM Academy of Technology Leadership Team

http://www.grushgamer.com/

In 2015 63%
of CEOs
will increase
investment
in digital, it
is a matter
of survive

Investment
in private
Fintech
companies
increase 10x
in past 5
years: 19B

The biggest
taxi company
do not own
cars

The largest
accommodati
on company
owns no real
estates

China has the
largest e-­
commerce
volume in the
world: $672B,
-­ 39%

The largest
media
company
owns not
content

Artificial
Intelligence
patents have
more than
tripled in 10
years

$700M in
Venture Capital
funding
Artificial
Intelligence
fields, growing
50% Y/Y

78% of
executives say
business will
manage people
along side
machines

14
What is the behind?
Digital Business + Digital Intelligence

15
You shared
your position
with me and
can guess your
mobility need.
I can take you
where you need
to be
Just enjoy
your new
experience.
Stay safe
as in your
home
I know what
is needed
for you,
even before
you order it
Please, come
with me and
stay by me.
I know your
content I can
take care of all
your digital life

16
How is that possible?

17
Image source: http://personalexcellence.co/blog/ideal-­beauty/
City
Lifestyle
ZIPcode
Costal vs Inland Marital status
Generation
Location
Family Size
Gender
Income Level
Competitors
Age
Loyalty & Card
Activity
Revenue Size
Life Stages
Eductation
Legal status
Sector
Industry

18
Image source: http://personalexcellence.co/blog/ideal-­beauty/
City
Lifestyle
ZIPcode
Costal vs Inland Marital status
Generation
Location
Family Size
Gender
Income Level
Competitors
Age
Loyalty & Card
Activity
Revenue Size
Life Stages
Eductation
Legal status
Sector
Industry
Subscriptions
Date on Site
Wish List
Size of Network
Check-­ins
App usage duration
Number of Apps on Device
Deposits/Withdrawals
Device Usage
Purchase History
Following
Followers
Likes
Number of Hashtags used
History of Hashtags
Search Strings entered
Sequence of visits
Time/Day log in
Time spent on site
Time spent on page
Frequency of Search
Videos Viewed
Photos liked

19
Image source: http://personalexcellence.co/blog/ideal-­beauty/
City
Lifestyle
ZIPcode
Costal vs Inland Marital status
Generation
Location
Family Size
Gender
Income Level
Competitors
Age
Loyalty & Card
Activity
Revenue Size
Life Stages
Eductation
Legal status
Sector
Industry
Subscriptions
Date on Site
Wish List
Size of Network
Check-­ins
App usage duration
Number of Apps on Device
Deposits/Withdrawals
Device Usage
Purchase History
Following
Followers
Likes
Number of Hashtags used
History of Hashtags
Search Strings entered
Sequence of visits
Time/Day log in
Time spent on site
Time spent on page
Frequency of Search
Videos Viewed
Photos liked
Sentiment
Tone
Euphemisms
Hedonism
Extroversion
Face Recognition
Openess
Colloquialism
Reasoning Strategies
Language Modeling
Dialog
Intent
Latent Semantic Analysis
Phonemes
Ontology Analysis
Linguistics
Image Tags
Question Analysis
Self-­transcendent
Affective Status

Automating
the
World
Understanding
the
World
Main Technology Shift
H-Factor

Volume
Velocity
Variety
Veracity
Analytics
Cloud
Mobile
Social
CAMS
BIG
DATA
System of
Insights
DATA
WISDOM
Knowledge
Information
Technology is
not only
supporting every
kind of business,
it is becoming
part of it
System of
Records
System of
Engagement

22
We need
wisdom to be
helped to cope
with cognitive
overload

2011 2015
2016 -­ AlphaGO=3 Lee Se-­Dol=1
1997 -­ IBM=2.5 Kasparov=2.5
1997
40
10
170 AlphaGO uses self-­trained net to evaluate
positions and moves on 30M historical
games
DeepBlue uses a hard-­coded objective function
written by a human coupled with High
Performance Computing
2016
10
10170
10
40
Applying or having wisdom in real world is not only an AI game

24
Wisdom is a Cognitive Task we apply
naturally

25Salvador Dalì -­ Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938

26Salvador Dalì -­ Impresiones de África y Afgano invisible con aparición sobre la playa del rostro de García Lorca en forma de frutero con tres higos, 1938
Head / Hill
Muzzel / River
Collar / Bridge
Fruit Bowl / Waterfall
Table / Beach
Nose-­Mouth / Back Woman
Hair / Fruit / Dog Back
Eye / Shell

27
Wisdom is a matter of practice
and expertise

28
28

29with WISDOM
Observe
InterpretDecide
Evaluate
The making
of an expert.

Cognitive Computing and IBM Watson
scales expertise to expand what’s possible.
Main IT challenge is now about the possibility to
expand our Wisdom options
Watson

31
Why we need an help as
professionals and as individuals to cope
with cognitive overload?

32
6 Terabytes
60%
Exogenous Factors
1100 Terabytes
Volume, Variety, Velocity, Veracity:
Educational records, Employment Status,
Social Security Accounts, Mental Health
Records, Caseworker Files, Fitbits, Home
Monitoring Systems, and more…
0.4 Terabytes
Electronic Medical / Health Records,
Physician Management Systems, Claims
Systems and more…
30%
Genomics Factors
10%
Clinical Factors
IBM Watson Health // SOURCE: ©2015 J.M. McGinnis et al., “The Case for More Active
Policy Attention to Health Promotion,” Health Affairs 21, no. 2 (2002):78–93
A vast amount of untapped data could have a great impact on our health
-­ yet it exists outside medical systems.
Data Generated per Life

33
Cognitive Overload: Leveraging the Explosion of Data for an Oncologist
– It will be more and more an impossible Task Without Wisdom
33
1000
Facts per Decision
10
100
1990 2000 2010 2020
Human Cognitive Capacity
Electronic Health Records (Clinical
Data)
Internet of Things
(Exogenous Data)
The Human Genome (Genomic
Data)
Capturing the Value of Data

Muscles at 40
All of us lose muscle
and gain fat
Eyes at 40
Range of sight declines
Brain at 70
Cognitive decline
accelerates
Ears at 60
Hearing loss
accelerates
Low vision,
blindness
Motion disability,
wounded people, rehab
Cognitive disability,
Dislexya, autism
Deaf, low hearing,
associated cognitive
disability
Source: Time Magazine
Cognitive Overload: We need wisdom to live longer

Toward a better quality of life sustained by a Wisdom
Health Care
Advisors
Financial
Advisors
Social Care
Advisors
Risk Advisors
Quality of Life Advisors
Mental Health
Advisors
Human Experience
Advisors
Wealth Preservation
Fraud protection
Transaction monitoring
Home hazard monitoring
Driving hazard monitoring
Risk Elimination
Safety & Security
Mental capability modeling
Medication compliance
Reduced hospitalization
Care coordination
Mental Wellbeing
Daily activity modeling
Behavioral monitoring
Extended Independence
Optimized Living
Financial
Services
Insurance
Government
Providers
Healthcare
Providers
Family
&
Caregivers
Hospitality
Precision Medicine

36
Accessing
to Watson technologies
& Build

Anaphoric Co-­referencing
Colloquialism Processing
Content Management -­-­ Versioning
Convolutional Neural Networks
Curation
Deep Learning
Dialog Framing
Ellipses
Embedded Table Processing
Ensembles and Fusion
Entity Resolution
Factoid Answering
Feature Engineering
Feature Normalization
Focus and Spurious Phrase
Resolution
HTML Page Analysis
Image Management
Information Retrieval
Knowledge (Property) Graphs
Knowledge Answering
Knowledge Extraction Annotators
Knowledge Validation and
Extrapolation
Language Modeling
Latent Semantic Analysis
Learn To Rank
Linguistic Analysis
Logical Reasoning Analysis
Logistical Regression
Machine Learning
Multi-­Dimensional Clustering
Multilingual training
n-­Gram Analysis (word
combinations and distance)
Ontology Analysis
Pareto Analysis
Passage Answering
PDF Conversion
Phoneme Aggregation
Question Analysis
Question-­answering Reasoning
Strategies
Recursive Neural Networks
Rules Processing
Scalable Search
Similarity Analytics
Statistical Language Parsing
Support Vector Machines
Syllable Analysis
Table Answering
Visual Analysis
Visual Rendering
Voice Synthesis
These APIs are underpinned by
50 technologies:
IBM Watson Services
2011
2015Source: http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/services-­catalog.html

IBM Watson Services
1. Watson APIs are
continuously.
2. They are
complemented
with tens of other
APIs in other
domains, all
running on ONE
platform.
3. They can mashed
up to build an
infinite number of
cognitive
assistants.
2011
2015
Pipeline

Gain insight into
how and why
people think, act,
and feel the way
they do. This
service applies
linguistic
analytics and
personality
theory to infer
attributes from a
person's
unstructured text
Personality
Insights

IBM Cloud
Computing
Platform
Cognitive Systems
& Apps
Watson
Ecosystem
Watson

Source: http://www.equals3.ai/meetlucy

@pieroleo
Grazie!
Pietro Leo – Executive Architect -­ IBM Italy CTO for Big Data Analytics & Watson
IBM Academy of Technology Leadership Team