If you're looking to do screen recording and make screen video, this presentation presents some of the basics. The ideas that are part of this presentation are not all complete included on the slides. If you have questions, please don't hesitate to contact the author (@piercemr) with questions. Key take aways are: - Video is becoming more prevalent and is becoming a bigger part of technical communicators role. - Ask key questions about your audience - Tips for getting good audio - Make sure your content is appropriate for video - Make sure your video recording size is set up appropriately - Eliminate unnecessary information - Get your content, text, audio, and movement to match up in the video - Use other effects appropriately to enhance the video

1. Screen Video:
Best Practices
Regardless of the tool
Matt Pierce
m.pierce@techsmith.com
@piercemr

2. The rise of video

3. The rise of video

4. PRE-VIDEO PRODUCTION

5. What to record?
corporate
∧
1
2

6. Remember these?

7. What’s the story(board)?

8. E
x
p
e
r
t
i
s
e
To Script or Not to Script…
Amount of Detail
No Script
Use Script

9. How loooooooonnnng?
{Key point
Extra
{{
{
Key point
Missing info
{
Key point

10. How it really looks
L
e
n
g
t
h
Attention span

11. The Keys to Good Audio

12. Noise pollution
Blah,
Blah,
Blah

13. I hate the sound of my
voice

14. One reason for boring
video• The reason a lot of people are bored in presentations, but also in video, is that slides
like this exist. You might think to yourself that there is a lot of information that needs to
be conveyed and it’s important information so why not add it to a slide so nothing gets
missed. Well, if you have a slide that looks like this you’re going to have a bad time. No
seriously. No one wants to hear me read this slide and also look at it on the screen.
• I’m putting another bullet point to give you the second idea for boring video, which is
information that isn’t concise. Think about it for a second, if I can show and tell you
what you need, do you really need this text. This is probably not, nor should it be, a
legal document that binds me to some strict obligations. You don’t want your video to
be like the pharmaceutical ads where they get to the potential side effects and they
have sped up the reading. Although if you want that effect, it’s pretty easy to do.
• Isn’t this great. We should hang out more often. I’m really hoping you like my
presentation. Don’t forget to fill out your evaluation forms at the end of the session. I’m
not above petty bribery for good marks. Oh, and while we’re at it, you might as well
follow me on twitter: @piercemr I’d love to have more dialogue and discuss in short
phrases for better visuals and graphics. If you’ve gotten this far, wow. You should teach
a speed reading course. Or you skipped all the middle stuff.

16. Before You Record

17. Choose Based on the End

18. RECORDING & EDITING

20. What are you showing?

21. Better?

22. Editing

23. Don’t Text, Talk and Show

24. Music or not?
Voice
Music

25. Cursors
Click Here

26. Transitions
A
B
A
B
A
B

27. B-roll
A B A

28. Rule of Thirds

30. Questions & contact info
Matt Pierce
m.pierce@techsmith.com
@piercemr
www.linkedin.com/matthewrpierce