Search connects you to your customer 3.5bn times a day, and is the number one gateway to your business online. In the current economic climate, we’re realising that it’s more important now than it’s ever been to use this insight to fuel business decisions. In fact, even Hedge Funds are turning to search to assess market buoyancy, brand asset valuations and lucrative investment opportunities. Sam shows us how search has the power to inform strategy in every department across the wider business; from the SEO team, to Brand and Investment.

1. What is elevate?
Sam Silverwood-Cope
pi-datametrics.com | @PiDatametrics | @scopey123
April 2019

2. 2pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Search connects you to
your customer
3.5bn times a day

3. 3pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
SEOs are sitting on a
goldmine of intelligence...

4. 4pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
But we (Pi + you guys)
need to package
‘SEO’ up right

5. 5pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Content and SEO Teams

6. 6pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Content and SEO Teams
Let’s talk about “Search Intelligence” rather than SEO data...

7. 7pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Content and SEO Teams
Let’s talk about “Search Intelligence” rather than SEO data...
Content and SEO Teams

8. 8pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Content and SEO Teams
Let’s talk about “Search Intelligence” rather than SEO data...
Content and SEO Teams

9. 9pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Content and SEO Teams
Let’s talk about “Search Intelligence” rather than SEO data...
Content and SEO Teams

10. 10pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Search intelligence and
brand marketing

11. 11pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Brand Managers love
brand indicators

12. 12pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton

13. 13pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton

14. 14pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
2015 2016 2017 2018

15. 15pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Rihanna wears Gucci to
Coachella
announced it will
be going fur-free
Oct 2017
2015 2016 2017 2018
Apr 2017

16. 16pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #ElevateBrighton
Search, stocks and shares

17. 17pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Hedge Funds and M&A
teams love a bit of
data

18. 18pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
Total page views per day 2018
billion
5.0% Web scraping for investments
49.0% Human users
46.0% Other web bots
Hedge Funds

19. 19pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
The whole landscape - organic equity… leaderboards

20. 20pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
2 months
Share of voice - Source: Pi Mi report Share of price - Source: Bloomberg
Next step...comparing organic equity to share price

21. 21pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
I showed this chart to Leo Vegas...

22. 22pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
I showed this chart to Leo Vegas...

23. 23pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
M&A
Online market
share growth
Newly depositing
customer growth
Revenue uplift
from acquisition

24. 24pi-datametrics.com | @PiDatametrics | @JonEarnshaw | #ElevateBrighton
Pricing + visibility

25. 25pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton
business equity
⬤ brandanddistributor.com
⬤ marketplace.com
⬤ retailer32.com
⬤ retailer21.com
⬤ retailer3.com
⬤ retailer14.com
⬤ retailer8.com
⬤ retailer31.com
⬤ retailer5.com
⬤ retailer22.com

26. 26pi-datametrics.com | @PiDatametrics | @scopey123 | #ElevateBrighton

27. Get in touch
E.
W.
T.
© Pi Datametrics
An Intelligent Positioning analytics solution
Brighton | London | New York | Stockholm | Singapore | Bangkok | Hyderabad