The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
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By Adrian Benton - http://www.bangthebook.com/news
One thing that is certain with Gameday Picks in your online business is you will be faced with more
decisions then you realized. That is part of the reason most new marketers have such a tough time with
it.
You cannot have a fear of the unknown, even though that is a very normal response for most people.
The amount of knowledge and information you have to take-in looks intimidating, too, and that is
assuming you know where you should start. If you never make any mistakes at all, then we tend to
believe you are not doing enough to stretch and grow. So bear in mind that it is much like a rite of
passage for all those who embark in business. If you pay close attention to what transpires in this article,
then you will be able to add significantly to your results.
Running your own business is incredibly rewarding, as you answer to no one but yourself. There are so
many great benefits of a successful Internet business so it pays to know how to keep that success going.
2. Write articles about your business and send them to magazines for publishing. Make sure you include
your business information and website information in your articles. Ask the editors if they would accept
some free products or commission on affiliate work if they will put your articles on their site.
Don't overlook emails as an important way to reach valued customers and ptential customers. It is
important to protect your emails. Keep away from free webmail services that will delete your old
messages. You need to be able to get those older messages. Consider making your own email archiving
arrangements, especially if you conduct sensitive communications with customers and consultants via
email.
You do not want to spread yourself too thin, rather it is best to try several forms of Internet marketing
at first. The reason this is particularly important in online business is that the stream of income you can
generate is likely to be very uneven for quite a while after you start. Do not quit your stable job before
you know your business will support you.
When you are just beginning in Internet marketing be realistic about the amount of money you will
make. You should start by educating yourself about Internet marketing and launching your first online
business as a hobby.
Put yourself in the shoes of your potential customers, and think about what they might expect upon
visiting your site. If you can figure out what they want, you will get more sales. Consider asking your
customers for unbiased opinions about your website. You could ask your family and friends to comment
and give you their opinion. Research properly, take notes, and create a site that really helps people.
Make a game on your site. Customers sometimes want to have fun, as this can facilitate that. In your
game, make sure that you are advertising your product in some fashion. For instance, if you sell
products for hair, your game could be about hairstyling and feature the things you sell on your site.
If you have information you're giving away for free, take advantage of the online services that market
such information. Send any free e-zines to specialized directories that offer these services online. If you
offer products, or could offer products for free, this may be a good option.
3. It's important to remind customers to link your business site from theirs by offering a small ad that will
allow them to link back to you easily. Let people know you would appreciate it if they shared a link to
your content on their site or if they shared your content on social networks.
Make sure your site comes up on Google searches. Many people use Google each day to search, and it is
very important you get your product and business front and center on the search rankings of Google. A
good rating with Google can provide you with a real advantage for your company.
While Internet marketing may seem daunting, it uses the same basic principles as traditional marketing.
Apply what you've just learned to maximize your business exposure and achieve the success you
deserve.
So... What's Next ?
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