TBA

1. 1
Teng Ma
Renata Dabdoub
Picha Choopojcharoen

2. 1
Table of Contents
Company Info ----------------------------------------------------------------------------- 2/
Research -----------------------------------------------------------------------------7/
Product Development -----------------------------------------------------------------------------25/
Sourcing -----------------------------------------------------------------------------31/
Sales Plan -----------------------------------------------------------------------------35/
Branding,PR, Adevertising -----------------------------------------------------------------------------37/
Bibliography -----------------------------------------------------------------------------59/
Appendix (Tech Pack) -----------------------------------------------------------------------------60/

3. Company Background
ECRU is a company based in New York City, United States. Our major target customers are female NYC
residences age from 25 to 40. We provide luxury women’s ready-to-wear with European influenced design aesthetic.
The designs are innovated from current trends and fit our customers’ various lifestyles. ECRU offers wide range styles
of merchandise for all season with delicate finishing and high quality fabric.
Currently, ECRU only has one store located in SOHO, NYC within area 10012. ECRU only reatails in the
store and official website.
2

4. 3
Mission
ECRU is committed to provide a high quality and luxurious American
Sportswear with minimal and natural aesthetic, allowing our customers
to be exquisitely comforted throughout their lives.
Vision
Enhancing Lifestyle with grace and simplicity.
Value
Aesthetics Respect Neatness Pleasure Community

5. Product Categories
ECRU develops 4 collections with current trend each year, consisting
spring/ summer, prefall, fall/winter, resort. For each collection, covers
most categories for womens ready-to-wear including tops, skirts, dress,
pants, outerwear.
Category list
Tops (T-Shirt, Shirt, Blouse)
Outerwears (Jacket, Blazer, Coat)
Dress
Skirt
Pants
4

6. Target customer
Our major target customers are female NYC residences age from 25 to 40 and we
will focus on five regions in NYC, downtown manhattan, downtown brooklyn, mid-
town manhattan, upper east side, upper west side.5

7. Price Points
The price points we decided was based on the cost of the products to keep the ideal margin for the com-
pany. We also compared the price to our competitors (competitors and market position see detail on
page23) and try to achieve the balance between the margin and the competitive price in the market.
6

8. 7
Customer Profile

9. 8
Name: Anh Sundstrom
Median Age: 27
Family income: $308,721
Education: Master’s in Marketing at NYU
Occupation: currently a marketing executive at AR New York.
Competitive stores/ brands within region: Anh would likely shop at Stella McCartney, Chloe and Jill Stuart. She would also head
to Bloomingdales to look through their assortment. All of which are located a couple blocks apart between Prince and Broome St.
VALS: Experiencer
Fashion cycle emphasis: Anh would be considered to be part of the Innovation Stage in the fashion cycle. She is fashion forward
but at the same time she does not push the boundaries of fashion just to do so. She is fashion consent but not a fashion pusher.
Buying behaviors: Anh is a type A personality. She does her research, knows what she wants, and expects to find it in the best
quality. Price is not an issue for her as long as the quality is there. Brand loyalty is a trait that she has, she knows the stores she likes
as well as the locations she likes. Anh not only cares about the product but also she expects great customer service. She enjoys experi-
ence of shopping therefore she would constantly be seen out and about through Soho on a weekly basis browsing at the merchandise.

10. 9
Name: Grace Smith
Median Age: 34
Family income: $ 306,000 (personal income $103,327)
Education: Master’s in Journalism at Columbia University
Occupation: Currently an Editor at New York Times
Competitive stores/ brands within region: Grace is usually found shopping at Stella McCartney, Helmut and Kirina Zabete.
VALS: Innovators
Fashion cycle emphasis: Like Anh, Grace would be considered to be part of the Innovation Stage in the fashion cycle. She is very
stylish and had a great amount of personal style, she is fashion forward but comfort is very important making her more part of the
Rise rather than the introduction of the fashion cycle.
VALS: Innovators
Buying behaviors: Grace is always on the go and has very little time to think about what she is going to buy or even wear. She
purchases on impulse, and her shopping habits vary greatly depending on her schedule. She is always busy but when she has time
off she will resort to retail therapy. She knows where she want to go and therefore falls back on the same brands that can meet her
high expectations and standards.

11. 10

12. 11
Placement
Sale venue and location
NYC is one of the fashion capital among the world and it’s fresh and energetic, it will be more
developing chance for new companies to start the business in New York’s open environment. We
analyzed the income, geographic,traffic factors etc that might influence their shopping behavior and
then selected main five regions for potential customers. .
We analyzed the retail performance in Manhattan area (where most of our customers live) and
selected best retail sales performanced zip code (10012 )region for our shop. This store is the only
retail shop we have so far, and we will not sale our products to any whosalers to keep our exclusiv-
ity , reduce the risk of overstocking and maintain our margin since we do not have big volume of
merchandise.

13. 12
Demographic
Medain Income
Based on the data founded from Pont2Homes, the median household income range from $82,334
to $98,679 (US dollars per year) for all age groups. Our selected customer age range is from 25 to
40 years old woman, the median household income in this age range is higher than the average
standard in all five of our target regions. (store location 10012 is in the downtown manhattan area)

14. Demographic
Age and Gender
The chart on page 14 is the Age and gender composition in New York City. Based on the
data from areaConnect, our target customer age range falls into the 25 to 34 years and 35 to
44 years ranges and these two age groups are the largest portions among the total. Besides,
New York Geographic area, the female population is 52.62% over the total, and 5.24% more
than Male population. These data indicated that our target customer not only has sufficient
income for consumption but their population also accounts big portion among all age group.
13

15. Meidan age of our target regions
14

16. Retail Sale
Retail Sale Performance
The proposed Store location will be within 10012, and there are 138 retail store of Women’s
apparel.The pie chart represents the sales volume for these stores, and 89 stores’ sales volume is
over than 500,000 dollars which represents the 64.50% of the total. Compare to other regions,
10012 has a satisfied sales performance.
(See the chart on next page, source from ReferenceUSA)
Within this area, there are some competitors like Anna Sui, BeBe, J Crew, French Connection,
Prada, Stella McCartney. Even the retail performance is outstanding compare to the average,
it is still risky because of the fierce competition.
15

17. 16

18. Lifestyle of the area (NYC)
According to PRIZM, the lifestyles of residents who live in the five areas of NYC (Manhattan and
Downtown Brooklyn) that fits ECRU customers can be considered as Young Digerati.They have age
range from 25 – 44. Young Digeratis’ lifestyles (associating with NYC residents) are:
• Wealthy and affluent
• Highly educated
• Prefer to live in fashionable apartments or condos
• Shop at exclusive and high-end retailers such as Bloomingdales
• Go to fitness, clothing boutiques, casual restaurants and bars
• Like to travel aboard
• Listen to classical/indie music
• Appreciate art and aesthetics (Visit museums and galleries)
• Read art and fashion magazine
• Work in busy environment and have fast-paced life
Lifestyle
17

19. VALS
Young Digerati is also considered both experiencer and innovator
- Experiencers are active, confident and daring. Young people like Young Digerati with high income who live in
metro¬politan lifestyles tend to spend money with new and exciting things and gain as much remarkable experience in
modern days as possible.
-Innovators are successful, sophisticated, and have high self-esteem. Like experienc-ers, young NYC Digerati put values
on themselves in the very sophisticate manner. They follow new trends and invest in art and design including new
styles and fashion. Innovators love upscale and niche products/ service as same as those identified as part of Young
Digerati segment
18

20. Scope and Size of Product Cateogry
The US accounts for 27.3% of the global apparel, market val-
ue ($521,699.3 millions)
Apparel retail is the largest segment of the US luxury goods
which accounts up to 64.9% of the total market value
Market Research
19

21. 20

22. Unique Characteristics
Most female customers for luxury apparel are both purchasers and wearers since they buy (and
reward) for themselves.They also need to try on the garments before buying.
45% of luxury good buyer earn more than $100,000 in annual household income.
Over the six month period, women spend most expensive purchase between $100 and $500
Wholesale& Retail Price Points
Gross Margin for luxury products is typically around 65%
Exclusivity impacts pricing in luxury (Wholesale price can be marked up to 80%)
Drastic increase of prices in luxury market - around 60% when compared to US Consumer
Price Index which is only 27%
Market Research
21

23. Customer Expectations for luxury apparel
Higher in price/quality ratio, which mean even though luxury
buyers still looks for best quality and craftsmanship, they expect
the products to be worth the price they are willing to pay as well.
Luxury buyers also concern about product authenticity and COO
(Country of Origin); they prefer products that are manufactured
from European or first-world countries
Famous designer brands and labels are very important since they
signify status and identities of luxury buyers.
22

24. Competitors
Price-Fashion Matrix
Market Research
23

25. Customer Lifestyle
Almost half of the customers who buy luxury goods have annual
household income more than $100000, which mean they are
affluent and wealthy.They have high disposable income to spend
on high quality products.The main reason they buy luxury goods
is to elevate their social status and visually imply people that
they are wealthy and successful, and thus they financial ability to
afford high quality/price items. Luxury customers also appreciate
ar¬tistic qualities and design aesthetic of the products. Design-
ers’ names and brands are vital since they indicate the styles and
identities to the customers. Some of them believe that the higher
the price, the higher the quality the products would be. Besides
apparel, these customers also invest in expensive jewelries as well
as accessories such as hand¬bags, shoes, and scarves.
24

26. Product
Development
Trend Forecast
Like for the forecasting for spring summer 2015, fall winter 2015 is divided into two trends.
There is a more over the top trend with brighter colors with a street style edge. This trend
involves a lot of embellishments such as beading and over the top prints and colors. There is
also a push towards innovative silhouettes that are not necessarily flattering but rather play
with proportion and layering.
Meanwhile there is a second trend that involve a more sophisticated sensibility with cleaner
lines and a more minimal detail oriented take on this season. This consists of a more mono-
chromatic palate of rich warm neutrals. This trend is more intellectual with a distinct taste
for tailoring as well as clean simple lines. The focus is more on craftsmanship and quality as
well as hidden details that enhance the garment. This trend also involves updating classics
in unexpected ways like the trench coat or the white button down. Clean, sophisticated, and
minimal are distinct words used to describe this trend
25

27. 26

28. 27

29. 28

30. Inspiration (Page27)
The Pre- Fall 2015 collection is inspired by bare bleached and rustic rocky landscapes. The collection employs a monochro-
matic color palate consisting of their signature ecru colors complemented with cool creamy browns and camel tones en-
hanced by a soft romantic pink and a neutral pale green.
Trends( page 25-26)
The main trend we looked at was a sophisticated minimal trend involving a more intellectual approach to design. This trend
consists of a more monochromatic palate of rich warm neutrals. It has a distinct taste for tailoring as well as clean simple
lines. The focus is more on craftsmanship and quality as well as hidden details that enhance the garment. The trend also
involves updating classics in unexpected ways like the trench coat or the white button down. Clean, sophisticated, and mini-
mal are distinct words used to describe this trend
Concept: (page 28)
The way we translated both our inspiration and concept to create our product lines was by complementing the attention
to detail from our trend research with the natural architectural-like inspirational images. We kept the silhouettes classic
while still giving them an unexpected twist. For example the skirt very close to a classic pencil skirt but the slit is done in a
non-traditional way. Meanwhile the fabrics for the skirt add a textural element found in our inspirational images, mixing the
hard and soft from the lambskin and the wool silk blend. This is found in the rocky landscapes we researched for inspira-
tion.
The product line list will be attaached on page 30
29

31. 30
ECRU
ECRUECRU
DoubleLayerTop
GeometricShapeBlouse
GeometricShapeTrousers
PocketCoat
ClassicDress
ClassicSkirt
DLT#001
Size2/4/6/8/10
FabricSilkGazar
Price$320
ColorLightBeige,White
GSB#001
SizeS/M/L
Fabric5%Nylon10%cashmere
85%Polyester
Price$470
ColorDustPink,LightBeige,White
GST#001
SizeUS2/4/6/8/10
Fabric100%Suitingweightwool
crepe
Price$520
ColorCamel,MistGreen
PC#001
SizeS/M/L
Fabric20%cashmere,70%cotton
10%Silk
Price$980
CD#001
SizeUS2/4/6/8/10
Fabric60%cotton40%light
weightwool
Price$680
ColorLightBeige,White,DustPink,
Camel,MistGreen
CS060728
SizeUS2/4/6/8/10
Fabric70%Wool30%cashmere
Price$420
ColorLightBeige,Camel,MistGreen
ECRUProductLinesheet
912-257-2087
www.ecru.com
112WestHoustonStreet,SOHO
NYC,NY10012

32. Sourcing
Manufacturer
Since quality is our first concern for our products, and currently we are still in small size bou-
tique, manufacture our products in U.S is our best solution.
The manufacture we contacted is called 9b apparel located in Los Angeles, California. They
offers full service apparel manufacturing services. They work with a variety of fabrics and all
their manufacturing facilities are located in the Los Angeles, California.
Established in 2001, 9b serves a broad range of customers. From Start-ups to Retail Chains
and Online Retailers, 9b manufactures a range of high quality apparel destined for the Chil-
dren’s, Activewear, Premium Denim, and Contemporary Markets.
Manufacturer website. http://www.9bapparel.com
9B Apparel
850 S. Broadway, #801-B
Los Angeles, CA 90014
31

33. Price quote provided by the manufacturer
which we count for the labor cost for the
following page cost sheet
32

34. For the prototype we are making, the grand total cost will be $38.82 and the retail
price is $420. The margin of this product is 90.76%33

35. 34

36. 35

37. Sales Plan
We started the Sales Plan by looking at the competitor stores in zip code region 10012, and compare their sales volume then we decid-
ed to use a number lower the medium sales volume, since we are a new store. Then we estimate the percentage distribution for each
month and also the total quantity for our products. Then we use the cost of the skirt and maintain the similar margin percent for each
products and calculate the price for the rest and calculated the average.
36

38. Branding
“Enhancing life with grace and simplicity” is Ecru’s vision. Simplicity and Minimal-
ism is also Ecru’s aesthetic. For branding, we wanted it to be cohesive to the brand’s
philosophy. Since almost every luxury brands have simple typeface as their logos,
we decided to make Ecru’s logo to be just a simple and clean typeface as well. Unlike
other brands that utilize black and white for their branding, we use the “Ecru” color
which is considered as the shade of greyish-pale yellow or a light greyish-brown.
Ecru also offers 3 different signature colors for the branding and packaging; the
signature colors are the key to differentiate from competitors, as well as creating rec-
ognition to Ecru’s customers. The design is very clean and simple with only typeface
and signature colors; it also will be cohesive on everything from stationary, hang
tags, stickers, packaging, and garment labels.
37

39. 38

40. Product Marketing
Tradeshow
Ecru will showcase its upcoming Pre-Fall 2015 RTW collection through fashion
tradeshows during Spring 2015
Venue
All tradeshows will be held in New York at Jacob K. Javits Convention Center
Address - 655 W 34th St, New York, NY 10001
Estimated Costs - $6,000 for a 10x10 booth
39

41. Fashion Coterie 2015 ( including TMRW)
An International fashion exhibition in the U.S. featuring
contemporary to traditional women’s ready-to-wear.
*Fashion Coterie is concurrent with Sole Commerce and
TMRW
40

42. TMRW at Coterie 2015
A showcase of tomorrow’s premier brands, highlighting fresh talent and exceptional quality
TMRW at Coterie would be a great place for Ecru to show case initial collection to the buyers, since
this convention is appropriate for new designers and startup companies. Ecru is ready to launch its first
RTW collection for Pre-Fall 2015.
Date: February 23-25, 2015
41

43. MoDa
MoDa Manhattan is an upscale trade event providing a concise mix
of carefully juried modern contemporary ready-to-wear collections
and showcases some of the most desired names in the industry today.
Besides TMRW, Ecru will present its Pre-Fall 2015 RTW collection at
MoDa since the products are within high-end and luxury segment.
Also that Ecru’s aesthetics are considered modern and contemporary
which is very appropriate for MoDa trade show.
Date: May 4-6, 2015
42

44. Product Launch
Our collection will be launched with our boutique opening on December 6th 2014 at 7
pm. This will take place at the boutique located at 113 Greene St, New York, NY 10012.
The collection will be shown in a presentation, the models will stand around the store
in the different looks from the collection. After the presentation the guest will be able
to pre-order pieces from the collection and will have the benefit of receiving the mer-
chandise first.
At the store opening we will have an open bar with 2 waiters passing Hors d’Oeuvres.
The guest will be able to enjoy catering from catering company Elite Catering as well
as music by a celebrity DJ. This will cost around $12,000 calculating a total amount of
guest of around 100-150 with a budget of $80 - $120 per person.
43

45. Press Pack
The press pack is divided into different components. Everything will go
inside a signature Ecru folder inside it will hold a booklet containing the
information regarding the launch as well as the upcoming Pre-Fall 2015
RTW collection. As well as the upcoming advertisements and press real-
izes. Along with the booklet there will be an envelope with the invitation
to the boutique launch party as well as our business card. This will all be
printed on matt high quality paper.
The press packs will be sent out to different magazines like Vogue, Elle,
and Marie Claire among others. As well as key investors Special Clients
as well as Celebrities. This when possible will be hand delivered by a car-
rier or by in some cases such as those located in Los Angeles or Interna-
tionally will be delivered by mail.
Dear Grace,
You are cordially invited to Ecru’s boutique opening on
December 6th at 7 pm. At this event we will also be holding
our Pre-Fall 2015 RTW collection presentation. The location of
the boutique is 113 Greene St, New York, NY 10012.
Hope to see you there!
The ECRU teamThe ECRU team
44

46. Media Kit
45

47. 46

48. 47

49. 48

50. 49

51. 50

52. 51
Advertising Campaign
Ecru will use ad campaign to create awareness
to the target customers about its new collection.
With continuity in advertising, Ecru’s potential
customers will be able to recognize this new
brand and finally take action in buying the
products.
Three main media types will be used to reach
customers: fashion magazine, outdoor advertis-
ing, and online advertising.
Product Advertising

53. 52

54. 53

55. 54
Magazine
Ecru will feature the advertising through fashion magazine that the target customers read such as
Vogue, Harper’s Bazaar, and W
Duration – July and August Issues.

56. 55
Outdoor Advertising – Taxi Ad
Moving ad is a great way to reach customers at different places
Duration – July and August

57. 56
Online Advertising – Web Banner
Ecru will also advertise the products through fashion websites and blogs such as style.com, WWD, and BoF
Duration – All year round. Frequent advertisings during pre-launching period.

58. 57
Online Advertising – Social Media + Mobiles
Ecru will continuously advertise and promote its products
thought its own Facebook page.
Duration – All year round. Frequent advertisings during
pre-launching period.

59. 58

60. 59
Point 2 Homes, ed. “New York City Demographics.” Point 2 Homes. Point2, n.d. Web. 26 Jan. 2014. <http://www.point2homes.com/US/Neighborhood/
NY/New-York-City-Demographics.html>.
PRIZM, ed. “04 Young Digerati.” PRIZM. Nielsen, n.d. Web. 20 Jan. 2014. <http://www.claritas.com/MyBestSegments/Default.
jsp?ID=37&id1=1027&id2=04>.
Shea, Erin. “Future of fashion brands depends on millennial brand affinity.” Luxury Daily. Napean, n.d. Web. 26 Jan. 2014. <http://www.luxurydaily.com/
millennials-are-a-crucial-target-for-luxury-fashion-marketers/>.
Sherman, Lauren. “Fashion Inflation: Why Are Prices Rising So Fast?” Business of Fashion. Business of Fashion, n.d. Web. 26 Jan. 2014. <http://www.
businessoffashion.com/2013/08/fashion-inflation-why-are-the-prices-of-designer-goods-rising-so-fast.html>.
Strategic Business Insights, ed. “US Framework and VALS™ Types.” Strategic Business Insights. Strategic Business Insights, n.d. Web. 26 Jan. 2014.
<http://www.strategicbusinessinsights.com/vals/ustypes.shtml>.
“Summary: Women Clothing Stores in New York City.” Reference USA. Infogroup, n.d. Web. 16 Jan. 2014. <http://0-www.referenceusa.com.library.scad.
edu/UsBusiness/VisualDataSummary/Visualisation/b4e80a7fd92b4cc994b44bd254d33e28>.
Taylor, Colleen. “Luxury Fashion Startup StyleSaint Raises $4.3 Million Series A, Launches First Apparel Line.”Tech Crunch. AOL, n.d. Web. 26 Jan.
2014. <http://techcrunch.com/2013/08/14/stylesaint-funding-apparel-launch/>.
Vesilind, Emili. “Fashion’s invisible woman.” Los Angeles Times. Los Angeles Times, n.d. Web. 26 Jan. 2014. <http://articles.latimes.com/2009/mar/01/
image/ig-size1>.
Wilson, Eric. “Why Does This Pair of Pants Cost $550?”The New York Times.The New York Times, n.d. Web. 26 Jan. 2014. <http://www.nytimes.
com/2010/04/29/fashion/29ROW.html?_r=1&>.
Bibliography

61.
FABRIC
INFORMATION
Light
Beige
Camel
Mist
Green
Textile
PMS
11-­‐4300
TCX
13-­‐1006
TCX
17-­‐0610
TCX
General
PMS
663
C
482
C
7
C
SIZE
2
4
6
8
10
Waist
23.75’’
24.75’’
26.75’’
28.75’’
30.75’’
Hip
33.75’’
34.75’’
36.75’’
38.75’’
40.75’’
Length
23’’
23.50’’
24’’
24.50’’
25’’
SUMMARY
SHEET:
CLASSIC
SKIRT
COLORS
Light
Beige
Camel
Mist
Green
PLEASE
NOTE:
Colors
shown
are
for
reference
only.
For
closest
match,
see
PMS
colors;
for
exact
match,
samples
are
available
CARE
INSTUCTIONS
Dry
Clean
is
recommended

62. DESIGN
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
SKETCH
Designer
Initials
GARMENT
INFORMATION
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
FABRIC
CONTENT:
Wool,
Cashmere
COLORWAY:
Light
Beige,
Camel,
Mist
Green
DESCRIPTION:
Contrast
Leather
Classic
Skirt
DATE
CREATED:
2/9/2014
DATE
MODIFIED:2/25/14
DATE
RELEASED:
TBA

63. ILLUSTRATION
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
COLORWAY:
Light
Beige,
Camel,
Mist
Green
Designer
Initials
SKETCH
FABRIC
INFORMATION
STYLE
WIDTH
SIZE
RANGE
DELIVERY
DATE
COMMENTS
Wool,
Cashmere
See
Fabric
sheet
0-­‐10
TBA
DATE
CREATED:
DATE
MODIFIED:
DATE
RELEASED:

64.
FABRIC
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
COLORWAY:
Light
Beige,
Camel,
Mist
Green
SKETCH
Designer
Initials
SWATCH
FABRIC
INFORMATION
STYLE
WIDTH
SIZE
RANGE
DELIVERY
DATE
COMMENTS
Wool,
Cashmere
Style
number:
FW25448
Vendor
information:
Mood
Fabrics
NYC,
New
York
56’’
*The
weight
is
4.7oz
per
yard.
2-­‐10
(US
women
size)
TBA
DATE
CREATED:
DATE
MODIFIED:2/25/14
DATE
RELEASED:

65.
COMPONENT
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
COLORWAY:
Camel
ITEM-­‐VENDOR-­‐CODE-­‐ORIGIN
CONTENT
SIZE-­‐QUANTITY-­‐UNIT
OF
MEASURE
LOCATION
COLOR
COMMENTS
Leather
strip
Style
number:
#99275-­‐99
Vendor
info:
Tandy
Leather
Norcross,
CA
100%
lamb
Skin
Size:
Skin
size
usually
between
5
to6
sqft.
Quantity:
0.5
Contrast
Band
Light
Beige
Lining
Style
number:
PV1000-­‐106
Vendor
info:
Mood
Fabrics
NYC,
New
York
100%
Silk
Size:44/45
inches
width
Quantity
¾
yards
Inside
garment
Light
Beige
Interfacing
Style
number:
0307107
Vendor
info:
fabric.com,
Inc
100%
Polyester
Size:17
inches
width
Quantity:¼’’yards
facing
White
Fusible
Invisible
Zipper
Style
number:
ZIPIV02-­‐300
Vendor
info:
Zipper
Shipper
Kansas
City
Polyester
Nylon
Size:
9
inch
Quantity
:
1
per
garment
Left
Side
Seam
DTM
Camel
Camel
:
13-­‐1006
TCX
Thread
Style
number:
#50#004
Vendor
information:
Superior
Thread
St.
George,
UT
100%
silk
Spool
as
needed
for
garment
Thread
#50
All
seams
and
hem
DTM
Camel
Camel
:
13-­‐1006
TCX
Hook
and
Eye
Style
number:
101076
Vendor
info:
Mood
Fabrics
NYC,
New
York
Nickle
#2
standard
hook
and
eye
At
the
opening
of
zipper,
waist
Nickle
Round
eyes
DATE
CREATED:
DATE
MODIFIED:2/25/14
DATE
RELEASED:

66. LABEL/PACKING
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
COLORWAY:
Camel
ITEM-­‐VENDOR-­‐CODE-­‐ORIGIN
CONTENT
SIZE-­‐QUANTITY-­‐UNIT
OF
MEASURE
LOCATION
COLOR
COMMENTS
Designer
Label
Style
number:
PS1
Vendor
Info:
CustomLabels4U,
Inc
Dunedin,
FL
100%
Cotton
Satin
1
per
garment
Center
back
1
color
Size
Label
Style
number:
NS5
Vendor
Info:
CustomLabels4U,
Inc
Dunedin,
FL
100%
Cotton
Woven
1
per
garment
Center
back
1
color
Care
Label
Style
number:
ASC7
Vendor
Info:
CustomLabels4U,
Inc
Dunedin,
FL
100%
Cotton
Satin
1
per
garment
In-­‐between
front
and
back
seam
near
the
bottom
1
color
Bar
Code
Sticker
Style
number:
LB-3285R-B
Vendor
Info:
Myassettag.com
Brooklyn,
NY
Adhesive
Vinyl
0.75”x2”
1
per
garment
Attached
to
hangtag
1
color
Hang
Tag
Style
number:
CH35175
Vendor
Info:
PrintRunner
Van
Nuys,
CA
Cardstock
High
Gloss
(UV)
1
per
garment
Tied
with
ribbon
secured
with
safety
pin
on
label
2
color
Poly
Bag
Style
number:
PB21218
Vendor
Info:
International
Plastics
Greenville,
SC
Clear
Flat
.002
Plastic
12”x18”
1
per
garment
Over
garment
Clear
DATE
CREATED:
DATE
MODIFIED:
2/25/14
DATE
RELEASED:

67. LABEL/PACKING
SHEET
(Con)
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
COLORWAY:
Camel
ITEM-­‐VENDOR-­‐CODE-­‐ORIGIN
CONTEN
T
SIZE-­‐QUANTITY-­‐UNIT
OF
MEASURE
LOCATION
COLOR
COMMENTS
Tissue
Sticker
Style
number:
RS1020
Vendor
Info:
PrintRunner
Van
Nuys,
CA
Indoor
Laminate
Sticker
1
per
garment
2
color
Tissue
Style
number:
4312030
Vendor
Info:
PaperMart.com
Orange,
CA
Acid
Free
tissue
paper
1
per
garment
1
color
DATE
CREATED:
DATE
MODIFIED:2/25/14
DATE
RELEASED:

68. DETAIL/CONSTRUCTION
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
COLORWAY:
Camel
DETAIL
DETAIL
DATE
CREATED:
DATE
MODIFIED:
2/25/14
DATE
RELEASED:

69. SPEC
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
GARMENT
LABEL:
Classic
Skirt
COLORWAY:
Camel
TECHNICAL
SKETCH:
SKETCH/PHOTO:
CODE
POINT
OF
MEASURE
TOL.
±
2
4
6
8
10
1
Waist
1
23.75’’
24.75’’
26.75’’
28.75’’
30.75’’
2
Length
0.5
23’’
23.50’’
24’’
24.50’’
25’’
3
Front
Slit
width
0.25
2.75’’
3’’
3.25’’
3.50’’
3.75’’
4
Hips
1
33.75’’
34.75’’
36.75’’
38.75’’
40.75’’
5
Back
Slit
Width
0.25
0.75’’
1’’
1.25’’
1.50’’
1.75’’
6
Contrast
Width
0.25
0.75’’
1’’
1.25’’
1.50’’
1.75’’
DATE
CREATED:
DATE
MODIFIED:
2/25/14
DATE
RELEASED

70. LABLE
PLACEMENT
SHEET
COMPANY
NAME:
ECRU
STYLE#
CS060728
CONTACT
INFORMATION:
ecrunyc@gmail.com
Soho,
NYC
GROUP
NAME:
ECRU
Signature
CLASSIFICATION:
Woman’s
Wear
SEASON:
Pre
Fall
2015
PHONE:
912-­‐257-­‐2087
GARMENT
LABEL:
Classic
Skirt
FAX:
912-­‐257-­‐2088
COLORWAY:
Camel
DETAIL
DATE
CREATED:
DATE
MODIFIED:2/25/14
DATE
RELEASED: