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Public relation assignment spnsorship on Special Event
- 1. 1 áááááááááááááá ááááááááááááá ááá ááá PUBLIC RELATION Assignment Creat The Sponsorship Program on Lecturer Event : Eng Leaphea ááááááááááá : ááá ááááááááááá áá Marketing áááá ááá _
- 2. 2 áááá : ááá . áá áá á ááá . áá ááâ áá áá . áá ááá á áááá . á áááá á ááá . áá ááá áá ááá . áá áá á áá . áá á áááá â. á ááááá á áááá . áá á áá á .áá áá . áá ááááá á ááááá . áá ááá á ááá
- 3. 3 Outline ⢠I. Sponsorship concept ⢠II. What should you sponsor? ⢠IV . Sponsorship levels ⢠V . Value of Sponsorship ⢠Activation ⢠Affinity Transfer ⢠VI. Example of Sponsorship
- 4. 4 I. Sponsorship concept ⢠Sponsorship áááááááááááááá ááááááááááááá ááááááááááá áááâááááá áá áááááááááá áâáááâááá á ááááááááAdvertisingá ááááááá ⢠ááááááááááá ááááááááááááááááááâááááâ áááâáâááááâáá ááááâááááááááâáááá áááá) ááâááááâááááááááá(ááááá áááá(ááááá áá áâááá áááá)ááá áááááááâ ááááâááá áááááâáááááâááá áááâáááááâáááâáá
- 5. 5 I. Sponsorship concept (contâ) ⢠áááááâáâááâáááááááááááá áááâáááááááááááááâááâá ááááááááááááááá áâáááááâ áááááááááá ááááááááâááá ááááâáááááááá áâááááâáááâááá ⢠ááááááááááááááááâááâáááâ ááááááááâáááááâáâáááááâáá ááááâáááâáááááááááááá áá áááááâáááâááááâááâáááâáá á ááááááááááááááááááááá ááááááááááááááááááâááâ áááááááááâááá ááâáááâááááááá
- 6. 6 II. What should you sponsor? ááááááá áááááá Sponsorship ááááááá ááááááá ⢠áááááááááááááá áááááá áááááááááááááá ááâáááá ááááááââ ááááááááááááááá ááááá áááááááááááááá áááááá áááááá ⢠ááááááâáááá (áááááá) áááá áááâáâááááá áááááá áááá áá (ááááá áááááááááâáááá áá áááá) ááááááááááâáâáâ áááááááááááááá ááááááááááááá
- 7. 7 II. What should you sponsor? (Contâ) ⢠áááááááááááááááááááááá áááááááááááááááááááâáâáá ááâááááááááááááááááâáá ááááááááááááááááááá áááááááááááááâáâááâáááááá ááááááááááááááááááâáááá áá á
- 8. 8 III. How to Create the Sponsorship ⢠Asked/Contact Director of Member Events /Sale Advertising of Event ⢠Sent Logo & Company Profile listed to the event ⢠Was Charge by the event â¢
- 9. 9 IV . Sponsorship levels Sponsorship programs like Principal, Diamond, ... ⢠Platinum sponsor ⢠Gold sponsor ⢠Silver sponsor ⢠bronze sponsor ⢠Individual sponsor
- 10. 10 V. Cost of Create the Sponsorship Program ⢠Not specific According to the level of Sponsorship that you apply and ⊠⢠kind and size of the Event
- 11. 11 V. Value of Sponsorship â¢Building awareness & recall Awarenessï Interestï Preference ï Likingï Trialï Adoption â¢Activation â¢Affinity Transfer
- 12. 12 Activation ⢠Is Prominently displayed at the event. ⢠Communicates ways fans can do business with them ⢠Enlightens and informs fans about their products/services. ⢠Stands out among other sponsors of the property
- 13. 13 Affinity Transfer ⢠Brand commitment (as well as other brand attributes) can be compared between those in the market who are exposed to the sponsorship & those who are not. ⢠Assuming otherwise equal exposure to the brandâs communications, ⊠⢠provides the value of the sponsorship.
- 14. 14 VI. Example of Sponsorship Cambodia IT & Telecommunications World Expo 2011.
- 15. 15 Example of Sponsorship Cambodia IT & Telecommunications World Expo 2011.
- 16. 16 I. STANDARD SPONSORSHIP BENEFITS Once becoming our sponsor, you shall automatically enjoy these following benefits: ⢠Have your Logo & Company Profile listed on the Eventâs Show Directory ⢠Have your Logo placed on all printed marketing materials such as leaflets, posters, tickets. ⢠Have your Logo placed on Eventâs attendee e- newsletter (available upon receipt of signed contract) ⢠Have your Logo placed on the Websiteâs Sponsorship sub page ⢠Have your Logo placed on eventâs backdrop ⢠Your Logo will appear in the advertising content of this event on some popular newspapers & magazines. ⢠Have two conference invitations & one Gala Dinner invitation
- 17. 17 Prasac Sponsor compaign buy Cambodian Product
- 18. 18 áááá: áááá ⢠http://www.torok.com/articles/marketing/Sponso rshipCriteria.html ⢠http://www.idgcambodia.com ⢠http://www.cambaonline.org/?q=node/5
- 19. 19 áááá áááááá á á á áá á á á á á á á á á á á á á!!! áááááá