CloverAds Credentials 2017

1. Company Profile 2017

2. Table of Contents
1. ABOUT US
2. OUR CULTURE
3. WHY WORK WITH US
4. OUR PROCESS
5. OUR SERVICES
6. OUR CLIENTS
7. CONTACT US

5. ABOUT US
Cloverads is a local Vietnamese integrated-marketing
agency, located at Hochiminh city, and offering
services in the field of Digital, Public Relations and
Branding since 2014.
We have a skilled dependable team consisted of client
services, marketers and creative designers, developed
and managed by highly experienced professionals.
We focus on the targets and passions of our clients to
drive their brands forward. We understand the
importance of budgets, added value and generation of
return-on-investment (ROI).

7. Work hard.Play hard is our maxim.
You can feel the heat of focus and attention
when we debate for a creative plan and the
laugh out loud when we be back ourselves.
Amazing things happen when you bring
people together. CLOVER ADS seeks for
and gathers marketing talents in our four
expertises.
OUR
PEOPLE
WORKING
ENVIRONMENT
INNOVATION
& LEADERSHIP
Love to create trends and hunt for innovative
ideas in each single task, we hold weekly
round table talk among teams to discuss and
update marketing news.

10. We excel at providing our client
with integrated marketing programs
that resonate with
Vietnamese consumers
We work as an extension of your team
rather than a service provider.
We cover the full spectrum of marketing plan
from start-up ideas to develop
and promote your services/products
in all marketing fields
in consistency and cost-efficiency.
We strive to develop a sound understanding
of your brand and your business objectives.
We have a thorough understandings of
how to develop effective campaign mechanics
and leverage social media channels.
We track performance against objectives
and provide analytics and reporting
to measure success and optimize channels.
We are easy to work with
and strive to deliver the best possible results
for our clients.

12. We follow a discipline process
to consult our customers
best performance for their products
Conduct a professional meeting
with you to learn about your
needs & goals.
Create strategic plans,
in strict adherence to your
objectives, budget and timeline.
Implemented of selected tactics,
creative strategy and
business growth plans.
Manage each stage of the
campaign thoroughly and
handle any troubles properly.
Keep improving based on
your feedback & our measurement
to deliver the committed KPIs.
RESEARCH
& EVALUATION
PLAN
EXECUTIONMONITOROPTIMIZE
work
flow
1 2
345

13. QUALITY
CONTROL
+ STANDARD
+ EFFICIENCY
+ RELIABILITY
PROCESS CRITERIA
+ SATISFACTION
+ CHECK
+ GUARANTEE
ASSESSMENT CRITERIA

15. ADVERTISING
does not just circulate information
IT PENETRATES
THE PUBLIC MIND
WITH DESIRES AND BELIEF.
ADVER
TISING
GOOD

16. What does it take to create a successful advertising campaign?
From identifying your advertising goals to monitoring the success of your campaign,
we'll help you sort things out and make your advertising work for you.
+ PRINT ADVERTISING
+ WEB ADVERTISING
+ E-MARKETING CAMPAIGN
+ POS
+ MEDIA BUYING
+ MARKETING MATERIALS

17. BRANDING
CONNECT WITH THE RIGHT AUDIENCES IN A RELEVANT WAY.
IS WORTHLESS IF IT DOESN'T
A BRAND

18. + INTEGRATED MARKETING PLAN
+ POSITION & ANALYSIS
+ MONITOR & REPORT
+ CONSULTING
We combine extensive internal and external analysis with a proven concept development
process in order to capitalize on your identified strengths and weaknesses and position your
brand uniquely in the mind of the consumer.
We’ll also help you develop internal and external brand communications and experiential
extension strategies that bring your brand to life.

19. DIGITAL
,
VIRAL
HAPPENSnot a thing that is.
is a thing that

20. We know where to play and what to say.
From daily chatter and management to full-scale audits and strategies, our analytical
approach to digital tools and channels will key in on your goals and build, engage, and
convert your business goals.
Insightful reporting and timely optimizations along the way will ensure your social content
always sticks its landing.
+ DISPLAY CAMPAIGN
+ SOCIAL MEDIA
+ SEO & ADWORD
+ WEB DEVELOPMENT
+ LANDING PAGE
+ COMMUNITY MANAGEMENT

21. PR & EVENT
EITHER WRITE SOMETHING
WORTH
READING
WORTH
WRITING
OR DO SOMETHING
ABOUT

22. We’re often asked what makes our PR campaigns stand out.
We think it’s because they all share the same ingredients: great storytelling, passionate and
knowledgeable media relations team, years of experience in honing best practices with exciting
brands that pushed us to our limits, and an innovative approach that fuses SEO and digital
content with consumer and tech PR.
+ CORPORATE PR
+ CONSUMER PR
+ CRISIS COMMUNICATIONS
+ CSR
+ MEDIA RELATIONS
+ EVENT MANAGEMENT

24. Here are some of our clients
we are honored to work with over past years,
and we look foward
to having an opportunity to work with you.

26. PACKAGING
Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015
Objective: New packaging for Orange drink
Task: Revise Packaging
PACKAGING
Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015
Objective: New packaging for Orange drink
Task: Revise Packaging
BRANDING BRANDING

27. POSM
Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015
Objective: Lauching ODance
Task: Design Poster
POSM
Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015
Objective: Lauching ODance
Task: Poster Outdoor
BRANDING BRANDING

28. POSM
Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015
Objective: Lauching ODance
Task: Sales promotion material
POSM
Client: Tribeco Binh Duong Co., Ltd
Period: 9/2015
Objective: Lauching ODance
Task: Sales promotion material
BRANDING BRANDING

29. POSTER
Client: Tribeco Binh Duong Co., Ltd
Period: 4/2016
Objective: Promoting new packaging of TriCool
Task: Design Key Visual
POSTER
Client: Tribeco Binh Duong Co., Ltd
Period: 4/2016
Objective: Promoting new packaging of TriCool
Task: Design Key Visual
BRANDING BRANDING

30. BRANDING
Client: Vietnam Food Industry Co., Ltd.
Period: 6/2015 – 7/2015
Objective: Branding
Task: Design Logo, Packaging, Stationery,
Leaflet, Poster, Brochure
CATALOGUE
Client: Bohemia Saigon
Category: Luxury Glassware
Where: Nation-wide
When: 09/2016 – 12/2016
What: Copywrite and design a brand catalogue for sales material including
photoshoot all the product category and design according to brand awareness
compulsory, both to ensure a high-standard luxury brand image.
BRANDING BRANDING

31. PACKAGING
Client: Vietnam Food Industry Co., Ltd.
Period: 6/2015 – 7/2015
Objective: Branding
Task: Design Logo, Packaging, Stationery, Leaflet, Poster, Brochure
POSTER + LEAFLET
Client: Vietnam Food Industry Co., Ltd.
Period: 6/2015 – 7/2015
Objective: Branding
Task: Design Logo, Packaging, Stationery, Leaflet, Poster, Brochure
BRANDING BRANDING

32. BRANDING
STATIONERY
Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery
Where: Hochiminh city
When: 09/2016 – present
BRANDING
BROCHURE + LEAFLET
Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery
Where: Hochiminh city
When: 09/2016 – present
What: Hospital brochure to introduce about the hospital services and 4 leaflets
of eye, nose, breast, lifting surgery

33. POSM
Client: Thanh Van Hospital
Period: 09/2016 - present
BRANDING
UNIFORM
Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery
Where: Hochiminh city
When: 09/2016 – present
What: To renew brand image to targeted customers, we deliver full-package of brand
design including the staff uniforms to ensure the high-level and professional look.
BRANDING

34. PR
Client: Mathnasium Vietnam
Category: Education
Where: Hochiminh city
When: 08/2015 – 01/2016
What: Build strong brand communication message through a serie Pr articles
online to targeted customers who have intentions to find a suitable Math center
for their kids in comparison with many other highly well-known Math centers.
SOCIAL
Client: VUS (Vietnam USA Society English Centers)
Category: Education
Where: Nation-wide
When: 11/2016 – present
What: Build content strategy to enhance brand awareness and promote 4
new courses of VUS (Smartkids – Superkids – Young Leaders – iTalk) both
online and print paper
PR PR

35. PR
Client: Tristar Co., Ltd
Brand: Brandt – Kitchen appliances
Period: 6/2015
PR
Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery
Where: Hochiminh city
When: 09/2016 – present
What: PR serie articles branding Thanh Van hospital services
PRPR

36. SOCIAL
Client: VUS (Vietnam USA Society English Centers)
Category: Education
Where: Nation-wide
When: 11/2016 – present
What: Build Facebook content and page management as an informative
source to get connected parents and pupils to entrust VUS English Centers
as the number-one brand of English Education Center in Vietnam
SOCIAL
SOCIAL
Client: Mathnasium Vietnam
Category: Education
Where: Hochiminh city
When: 08/2015 – 01/2016
What: To get more engaged and lead conversion from online channel to real customers offline, we
deliver a full-integrated digital campaign to targeted customers of Mathnasium combine between
lead-conversion online activities with event offline
SOCIAL

37. SOCIAL MARKETING
Client: CGV
Product: Movie INSURGENT
Period: 4/2015
Fanpage: https://www.facebook.com/phimdibiet
Objective: Promotion pre-launching
Activity: Fanpage Content
SOCIAL MARKETING
Client: CGV
Product: Movie HOME
Period: 5/2015
Objective: Promotion pre-launching
Activity: Facebook Viral
SOCIAL SOCIAL

38. SOCIAL AD
Client: Tristar Co., Ltd
Brand: Brandt – Kitchen appliances
Period: 6/2015
Website: www.brandt.com.vn
Objective: Promotion Ad
Activity: Google Ad Network + Facebook Ad + PR
BRANDING
Client: Ninewest
Category: Luxury Fashion
Fanpage: www.facebook.com/ninewestvietnam
Where: Hochiminh City
When: 8/2015 – 12/2015
What: Build brand awareness on social network with an exlusive Facebook campaign combine with
sales promotion at shops to get fans who love the brand Ninewest in particular, and high fashion in
general to follow and buy NineWest clothes, shoes.
SOCIAL SOCIAL

39. SOCIAL AD
Client: PinkSun Fashion
Category: Kid fashion
Where: Nation-wide
When: 10/2016 – present
What: Build brand awareness on social network and get fans engaged with brand sale activities.
SOCIAL
SOCIAL AD + EMAIL MARKETING
Client: Bohemia Saigon
Category: Luxury Glassware
Where: Nation-wide
When: 09/2016 – 12/2016
What: Build brand awareness on social network with fanpage content management and run social
ads to grow fans and promote brand. Combine with delivering e-newsletter to boost sales.
SOCIAL

40. PROMOTION AD
Client: Quoc Anh I.E.C
Period: 9/2014 - 10/2015
Website: www.quocanh.edu.vn
Objective: Event Promotion
Channel: Google Display Network & Facebook Ad
PROMOTION AD
Client: Suzuki Vietnam
Period: 9/2/2015 - 28/2/2015
Website: www.vietnamsuzuki.com.vn
Objective: Promotion Ad
Activity: Google Ad Network + Facebook Ad
DIGITAL DIGITAL

41. SALES PROMOTION
Client: Tristar Co., Ltd
Brand: Brandt & Fagor
Category: Luxury Kitchen Appliance
Where: Nation-wide
When: 04/2016 – 06/2016
What: Build brand awareness on social network and promote products through a
digital campaign combine between PR online + Display Banner
DIGITAL
DIGITAL MARKETING
Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery
Where: Hochiminh city
When: 09/2016 – present
What: Deliver a digital full-integrated digital campaign to build brand awareness and
renew brand image to target customers of the Thanh Van hospital.
DIGITAL

42. DIGITAL DIGITAL
Client: Besthome
Category: Kitchen Appliance
Where: Hochiminh city
When: 08/2016 – 10/2016
What: a TVC promotion Besthome as a
number-one brand kitchen appliance
supermarket for Vietnamese women.
Women are always the main cook in the
family. They often use gas electric stoves
which is hot, tired, which usually taking a
lot of time. So how to make the cooking
much easier and more comfortable? Find
out the kitchen solutions at Best Home.
Client: Thanh Van Cosmetic Hospital
Category: Plastic Surgery
Where: Hochiminh city
When: 09/2016 – present
What: Presentation video + Service videos

43. EMAIL US
Mr. Nguyen Van Ninh
Business Director
Mobile: +84 933 623 224
Tel: +84 862 963 001
(8:30am - 5h30pm . Monday - Friday)
ninh.nguyen
@cloverads.vn
1st Flr, NP Bld, 232/17 Vo Thi Sau Str,
Ward 7, Dist 3, HCMC

44. www.cloverads.vn