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JUNE 2011



How We Hire
Photographers
Michelle Stark
Senior Photo Editor
Men’s Health Magazine
MEET MICHELLE STARK


• Senior Photo Editor, Men’s Health
• Asst. Photo Editor, Deputy Photo Editor,
  Men’s Fitness
• Photo Researcher, Colors
• Photo Asst., Glamour
• Graduated from Boston University
PHOTOGRAPHY IN MEN’S HEALTH


• Men’s lifestyle magazine focused on health,
  nutrition, food, gadgets, and fashion
• Real & relatable, not overly pretentious
• Imagery driven by stories
• Not overly digitized or retouched
CONTRIBUTING PHOTOGRAPHERS


•   The “well” is the meat of the magazine
•   10-15 shoots per issue
•   Use 1-4 images from each shoot
•   Well-known and established photographers
•   Also license images from stock agencies for set rates – Getty, AP,
    Trunk Archive, folio-iD, Retna Images, iStock, August Images
FINDING NEW PHOTOGRAPHERS


•   Must fit the magazine’s style
•   Food, still life, portrait, fashion, fitness
•   Hire first for small stories or license one photo
•   Portfolio reviews
•   Do one thing and do it well
MICHELLE WILL READ YOUR EMAIL IF…


• Personalized and addressed to me
• Explanation of why you’re a good fit for the
  magazine
• Images are embedded in the email
• Don’t use a subject starting with “Re:” because it
  looks like you’re trying to trick me
WEBSITES THAT CATCH MICHELLE’S EYE


• Easy to navigate
• Loads quickly
• No elaborate intros
• No music
• Easy to move from large images to
  thumbnails
• Include tear sheets if you’re established
ahetherington.com
www.johnloomis.com
www.levibrownphoto.com
nigelcox.net
NEXT BUYER WEBINAR
Tuesday, December 6, 2011
4pm-5pm ET
Steve Fine
Sports Illustrated



REGISTER NOW:
https://www2.gotomeeting.
com/register/834844594
PHOTO BUSINESS BOOTCAMP
Get five weeks of free
online business courses
via email from
PhotoShelter

Sign Up Today:
http://www.photoshelter.com/m
kt/photo-business-bootcamp

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What Buyer's Want: Michelle Stark of Men's Health

  • 1. JUNE 2011 How We Hire Photographers Michelle Stark Senior Photo Editor Men’s Health Magazine
  • 2. MEET MICHELLE STARK • Senior Photo Editor, Men’s Health • Asst. Photo Editor, Deputy Photo Editor, Men’s Fitness • Photo Researcher, Colors • Photo Asst., Glamour • Graduated from Boston University
  • 3.
  • 4. PHOTOGRAPHY IN MEN’S HEALTH • Men’s lifestyle magazine focused on health, nutrition, food, gadgets, and fashion • Real & relatable, not overly pretentious • Imagery driven by stories • Not overly digitized or retouched
  • 5.
  • 6. CONTRIBUTING PHOTOGRAPHERS • The “well” is the meat of the magazine • 10-15 shoots per issue • Use 1-4 images from each shoot • Well-known and established photographers • Also license images from stock agencies for set rates – Getty, AP, Trunk Archive, folio-iD, Retna Images, iStock, August Images
  • 7.
  • 8. FINDING NEW PHOTOGRAPHERS • Must fit the magazine’s style • Food, still life, portrait, fashion, fitness • Hire first for small stories or license one photo • Portfolio reviews • Do one thing and do it well
  • 9.
  • 10. MICHELLE WILL READ YOUR EMAIL IF… • Personalized and addressed to me • Explanation of why you’re a good fit for the magazine • Images are embedded in the email • Don’t use a subject starting with “Re:” because it looks like you’re trying to trick me
  • 11.
  • 12.
  • 13. WEBSITES THAT CATCH MICHELLE’S EYE • Easy to navigate • Loads quickly • No elaborate intros • No music • Easy to move from large images to thumbnails • Include tear sheets if you’re established
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. NEXT BUYER WEBINAR Tuesday, December 6, 2011 4pm-5pm ET Steve Fine Sports Illustrated REGISTER NOW: https://www2.gotomeeting. com/register/834844594
  • 40. PHOTO BUSINESS BOOTCAMP Get five weeks of free online business courses via email from PhotoShelter Sign Up Today: http://www.photoshelter.com/m kt/photo-business-bootcamp