Sarah Glover, social media editor at NBC Owned Television Stations, stops by the Ohio State's Digital Media Summit on November 18, 2014 to talk social media. With Kim Kardashian's "Kimye wedding kiss" image being the most clicked photo on Instagram of all time, Sarah provides an overview of why Instagram should be an important part of your news organization's social media strategy.

1. INSTAGRAM
VISUALS & SOCIAL NETWORKING
SARAH GLOVER
SOCIAL MEDIA EDITOR, NBC OWNED TV STATIONS
KIPLINGER DIGITAL MEDIA SUMMIT AT OHIO STATE
NOVEMBER 18, 2014
@SKYPHOTO

2. NBC OWNED TV STATIONS
Chicago
Connecticut
Miami
Dallas/Ft. Worth
New York
Washington, D.C.
Philadelphia
Bay Area
Los Angeles
San Diego
New England (NECN)
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3. VISUAL IMPACT
Every year, 21.9 billion photos are uploaded to Instagram.
The social network has more than 200 million monthly active
users.
Getty Images
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4. WHY?
Instagram is important to journalism…
• Connect With Audience
• Brand Establishment
• Visual Messaging
• Engage in Conversations
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5. NBC REPORTERS
Keith Jones, NBC Philadelphia
@keithjonesNBC10
Lauren Scala, NBC New York
@laurenscala
Angie Goff, NBC Washington
@nbcangie
Heidi Voight, NBC Connecticut
@HeidiVoight
Rob Mayeda, NBC Bay Area
@rmaywx
FOLLOW: @coralieNBC @cheryl_lisa @Tvwebproducer @reconnors
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6. VISUAL TOOLS
• FREE: Iconosquare (formerly Statigram) and SumAll
provide free analytics
• FREE: Mobile apps for special effects and photo framing:
Be Funky, Pic Stitch, Split Pic, Canva
• Videolicious
INSTAGRAM VIDEO
Daralene Jones of WFTV creates
Instagram video teases to the
newscast using Instagram video
and the app Videolicious
Example 1
Example 2
@KariWrites
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7. NEW!
No more typos!!! You can now edit captions on Instagram.
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8. PHOTO MANIPULATION
Instagram enables app users to add filter and photo tools to
their photographs. Robert Jahns’ Instagram showcases the
art of photo manipulation.
@Nois7
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9. RETAILERS
Burberry and Michael Kors are brands that have mastered
Instagram. Brands are watching and infusing shopping
within the Instagram experience with “Like2Buy.”
@burberry
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10. TEEN CONSUMERS
SURVEY: Teens prefer Instagram over Facebook. InstaMeets
are gatherings that bring Instagrammers together.
@justinbieber
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11. MOST-LIKED PHOTO
Kim Kardashian’s Kimye wedding kiss is the most-liked photo on
Instagram. The photo raked in 1.96M likes in three days.
@KimKardashian
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12. MORE VISUAL TOOLS
BANJO – app for location-based social discovery
TWEETDECK – Twitter management dashboard
EASEL.LY – drag and drop infographic creation
RECITE, QUOZIO – create images from quotes
PHOTOVISI – collage maker
INFOGR.AM – charts and graphs
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13. @skyphoto
@sarahmedia
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