Since social media is taking over the traditional marketing strategies it is essential that practitioners in various areas of business understand the use and impact of social media technologies. The lecture will also explain how to create and maintain the company brand online, how to effectively promote the company activity/product. It will also demonstrate which networking sites are used to communicate with the clients and which of them are considered the most effective. It will also present the risks, weaknesses and myths of social media, as well as best practises related to their usage.

1. The naked truth about social media networking! How to make use of it in the IT industry? Netvision10, Gdansk, Poland April 23, 2010 Peter Horsten © 2010 GoyelloSp. z o. o.

2. http://www.youtube.com/watch?v=sIFYPQjYhv8

3. Oh Yeah, who’s “Me” 40AgileBloggerCoachCommunicationConsultantCreativeDirectorDutchEngineerFatherFunGdańskGoyelloHonestHusbandOpen mindOpinionOutsourcingPartnershipPeter HorstenPositiveProject managerPrince2SocialMediaSociologistSoftwareTrustTwitterUniversity of GdańskWeb 2.0Web applicationsWebdevelopment

5. Do youknowwhoyou ar talking to?

6. The Traditional Communication model …… is outdated Consumer Supplier

7. The myths Social networks are the new world It’s just about using some tools It’s social It’s cheap, if not free Everyone can do it You can make big money You cannot measure it If you don’t like it, just ignore

8. Let’sfind out how the big brands are doingit

9. Engagement scores of top 100 globalbrands Mavens Selectives Butterflies Wallflowers Source: http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

10. Engagement score fortechnologycompanies Mavens Selectives Butterflies Wallflowers Source: http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

11. Itpays to besocial, or do you have to beable to pay to besocial? Source: http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf

13. Visits up 55%, page views up 13%, sales up 14%

14. Connect, engage, interact, share, help, sell

15. Inform, interact, help

18. Giving the company a face

19. Cisco seems to focus on sharingknowledge

20. Sharingknowledge

21. Sharingfacts

22. Visualizing the company

24. 5000 bloggers! 2/3: customers, thought leaders, analysts and partners

26. Choose the channel that fits yourneeds

27. There are stillmanypeople “offline” Yoursocial media strategy is part of your marketing strategy Youwill have to engage, notsend, don’tsell Social engagement canpay, but is notfor free Choose the most suitablechannels It’s aboutqualitynotquantity Be active, send frequent updates Youwill have to start whetheryoulikeitornot

28. To becontinuedduring the workshop at 17.00 How to create a well-tailored social media campaign for the company? - case study

29. GoyelloDirector Peter Horsten Outsourcing expert and a social networking addict. Married and proud father of 3 great sons. Thanks to my Social sciences and electronics background I’m always looking for (technological) solutions which fit the organization best. T: +48 58 555 0073 F: +48 58 551 4057 M: +48 664 486848 E: peter.horsten@goyello.com Twitter: http://twitter.com/petersopinion Facebook: http://facebook.com/peter.horsten Linkedin: http://linkedin.com/in/peterhorsten Flickr: http://flickr.com/photos/peterhorsten Blog: http://petersopinion.com/ Slideshare: http://www.slideshare.net/phorsten Goyello Sp. z o.o. 81-855 Sopot Al. Niepodległości 606/610 info@goyello.com http://www.goyello.com