A look at how chapters and member communities can energize your association

1. Energize Your Members:
Using Components to Drive Engagement
Peggy Hoffman, CAE
Peter Houstle
Mariner Management & Marketing
association management, component development, leadership training

4. Source: www.diabeteseducator.org

5. Source: www.mgma.com

6. Source: www.bisnow.com

8. Source: wordle.net

9. • Poll 1:
• What type of components do you have?
 Geographic (chapters, affiliates …)
 Specialty Interest Group (SIG) or Community of
Practice (CoP)
 Specialty Practice groups
 Divisions
 Virtual communities
 None

10. Membership Drivers …
Interest
Geography Issue
Discipline

11. • Poll 2:
• Do you track your members’ drivers?
 Yes, we capture in our member data file each
member’s key driver/s
 We don’t track individually but do survey
 Not in any formal way at this time

12. Component Success Drivers …
Color – YES!
(people & energy)
Size or shape – No!

13. Association Role… • Issue
Understand • Interest
the drivers • Discipline
• Geography
Create • Formal
opportunities • Informal
• Embedded
Expertise
Assist • Tools
• Training
• Setting metrics
• Recognize
Celebrate
• Reward

14. Learn more …
• Associapedia – Info on Components & other association topics
http://www.asaecenter.org/wiki
• Idea Center – Mariner’s blog covering all aspects of
components http://www.marinermanagement.com/idea-center
• Components & ROI Research – 2 studies on why’s of
components http://www.marinermanagement.com/resources
• Social Fish Blog – great resource for building community
http://www.socialfish.org/blog

15. Contact us …
Peter Houstle phoustle@marinermanagement.com
Peggy Hoffman, CAE phoffman@marinermanagement.com
or on Twitter @peggyhoffman
Mariner Management & Marketing
301-725-2508 * www.marinermanagement.com