Homework slideshare session 1 @LizCraig

1. Philippe Bower 27/10/2014
Digital Fluency – MB1 group A
Defining Gen C the shortest way
“people in the age group 18 to 34, who make a lot of use of
social media and so are considered to be connected”
(http://www.macmillandictionary.com/)

2. VISUAL
It’s all about sharing and always be in interaction with others…

3. VISUAL
Always connected during the day wherever you are…

4. VISUAL
Dining with your smartphone?

5. COMMENT
 Do agree with : “Any question can be immediately
answered. Everyone is at your fingertips.”
I am likely to agree with that commentary, enjoying from my own
experience the fact that as long as I need to have an answer
regarding any specific topic or issue, I will get one at least in the
next ten minutes.
It is definitely rare to stay without an answer or not finding a
minimum amount of information on the selected subject.

6. COMMENT
 Disagree with : “I would say nine times out of 10, almost 10 times
out of 10, if I'm watching video content online, it's because
somebody has pushed it to me”
I definitely tend to follow what other people watch at, or are
interested in. But it would be false to say it happens 10 times out of
10. I also make my own researches regarding videos or any other
type of information I need to look at on the internet.
I also read lot of newspapers. Buying your own newspaper allows
you to have some distance with the world of social medias.

7. EXAMPLE
Source : qiigo.com/front-page/gen-c-youtube-generation/
In this article, we have some perfect examples on how Youtube is linked to
the Gen C. It provides us some statistics like 80% of Gen C people watch
youtube on their smartphones. It also explains that 88% have a social
network profile and 65% update it daily. 91% of people sleep next to their
smartphones and are in constant state of alert towards their smartphone
and its online notifications. For the Gen C, being connected is a way of life.
Gen C is the youtube generation, they are constantly connected, connected
on all screens and obviously rely on youtbe for their entertainment.

8. EXAMPLES
I have been able to see how EA
SPORTS manage to use the social
medias and their advertisings as a
strengh towards the GEN C. We are
able to share online our best goals
(FIFA15 game, NBA2K and so on…)
connect directly to facebook and
invite our friends to play with us. It is
really an interactive and interesting
way to entertain their public.

9. END OF SESSION 1