1. Market Research
Analysis
Bobby Philpot
Technocolips
Nov. 16, 2011
6th period
Mrs. Davis

2. Table of contents
O Purpose
O Questions
O Graph information
O Graph #1
O Graph #2
O Graph #3
O Graph #4
O Graph #5
O Graph #6
O Graph #7
O Graph #8
O Conclusion
O Customer profile

3. Purpose
O The purpose of this analysis is to gather
as much information as possible for me to
know what I can do to improve my
business

4. Questions
O How many electronics do you own?
O Which electronic do you use the most?
O How long do you use your computer?
O How many different types of stores do you
shop for electronic?
O How many family members in your house hold
use computers?
O Has any of your electronics ever broke down
on you?
O Have you ever fixed any computers on your
own?
O What electronics do you have the most of?

5. Graph #1
O The highest result: over 5
O The lowest result: 1 How many electronics
O The advantage of the highest result do you own
is that I can make money selling
accessories for my customers when 1 2 3 over 5
they need them
O The disadvantage of the lowest result 4%
is that customers will spend less
money for just one electronic
O The benefit of this graph is to learn 15%
that people will most likely buy things
for more than one electronic.
O For the customers who do not have 50%
more than one electronic, I can sell
used ones and plus check to see if
they function correctly 31%

6. Graph #2
O The highest result: cell phone
O The lowest result: video games Which electronic do
O The advantage of the highest result is sense
people use cell phones more than anything you use the most
else, they will spend more money for them.
O The disadvantage of the lowest result is that television cell phone
some people spend most of their money computer video games
buying them or their kids video games and
there are less people who have them. 3%
O The benefit of this graph is to know what to
expect people to buy or buy things for. 11%
O I would offer the customer a discount on
accessories when they buy any electronic
38%
48%

7. Graph #3
O The highest result:3+ hours
O The lowest result: do not own one how long do you use
O The advantage of the highest result your computer?
is that I can think of something to sell
for computers that are used for long 30 min 2 hours 3+ hours do not own one
periods of time (a cooler is an
example). 3%
O The disadvantage of the lowest result
is that I will make less money on
computers.
O The benefit of this graph know what I 38%
can do to assist my customers with
computer issues that they might
have. 45%
O I can offer my customers with advise
on what they can do to keep there
computers functional if they use them
for too long 14%

8. Graph #4
O The highest result: 2
How many different
O The lowest result: 4
types of stores do you
O The advantage of the
highest result is that people shop for electronics?
will most likely come to me 2 3 4 5+
to buy electronics.
O The disadvantage of the
3% 11%
lowest result is that I will get
very little customers
O The benefit of this graph is
to learn how many 25%
customers I will expect to 61%
have.
O I can offer my customers
longer hours to my business
to be open.

9. Graph #5
O The highest result: 3+
O The lowest result: 1
how many family
O The advantage of the highest members in your
result that I can expect more house hold use
people than just one at a time to computers?
buy computers and/or buy
accessories for them. 1 2 3+ none
O The disadvantage of the lowest 4%
0%
result less computer stuff will be
sold. 8%
O The benefit of this graph know
how many people most likely
have family members who also
uses computers
O I can offer coupons on
computers and computer 88%
accessories for holidays.

10. Graph #6
O The highest result: yes
O The lowest result: no
has any of your
O The advantage of the highest electronics ever broke
result is that I can make more down on you?
money on broken down
electronics. yes no
O The disadvantages of the lowest
result is that less help with fixing 8%
electronics will be needed.
O The benefit of this graph is learn
that most people will spend
much money on broken down
electronics.
O I will offer the customer a free
accessory for there electronic if 92%
it needs fixing

11. Graph #7
O The highest result: yes
O The lowest result: no
have you ever fixed
O I think that there are no any computers on
advantages or disadvantages your own?
for the highest and lowest result
result. yes no
O The benefit of this graph is to
learn that people most likely
know how to fix computers on
there own.
O I can offer the customer free
46%
checks on there computers to
see if they fixed it right or if they 54%
need to know if there is anything
wrong with their computer.

12. Graph # 8
O The highest result: computers
O The lowest result: video games what electronic do you
O The advantage of the highest result have the most of?
is that sense people mostly have
computers, they can come to me with video games tv computers cell phone
any problems that they might have
for them.
O The disadvantage of the lowest result
is that TV sets will be least thing to
20%
be sold. 28%
O The benefit of this graph is to know
what electronics my business is
going to focus more on.
O I can give the customer discount of 17%
an extra on what ever accessories
they want when they buy there
product for example if they buy a
computer, they get a discount on an 35%
extra mouse.

13. Customer profile
O Age of mostly 15-16
O Gender: male
O Income: 0
O Many people own and use electronics and that some
own more than one of each.
O People have more of computers that any other
electronic in the world but cell phones are the most
used than computers.
O Many people have had electronics such as
computers and television sets that have broken down
on them and some people have the knowledge to fix
them.
O Most people have more than one store that they shop
for electronics.

14. Conclusion
O This analysis has taught me many things
about what to expect out of my customers
and what types of electronics I need to
focus more on whenever I start my own
business.