IKEA's Global Success Story in 40 Characters

IKEA Presented by: Danny Reyes, Feifei Zhong , Candy Zhong, Michelle Chen.

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],History

History: first store around the world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],265 shopping centers 36 countries

History: important designs in the past 1963: Marian Grabinski designed MTP Bookcase. 1974: Olle Gjerloy Knudsen and Torben Lind designed SKOPA Chair.

History: important designs in the past 1985: Niels Gammelgaard designed MOMENT Sofa. 1994: KUBIST Storage Units appeared.

Current Profile ,[object Object],[object Object],[object Object]

[object Object],[object Object],Future Profile

Mission statement ,[object Object],[object Object]

International business IKEA stores around the world ： "United States, Denmark, Germany, Spain, Israel, Saudi Arabia,"

Production ,[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object]

Marketing Sales by region Asia + Australia 3 % North America 16 % Europe 81 % Top 5 sales countries Germany 19 % USA 11 % United Kingdom 11 % France 9 % Sweden 8 %

Labor ,[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object]

Global Challenges Other markets China: Price: low high Service: DIY have bulk products delivered and installed Design: fashion and short-term ; tend to be discarded durable and practical Transportation: congestion, chaos congestion, chaos Language: product name: cause original meaning distortion even lawsuit cause original meaning distortion even lawsuit

Global Challenges Europe United States products: short-term commodities have a habit to attach to old stuff, not change frequently Lifestyle: hang up (Italy) ; small dining table and sofa; subdued Scandinavian color (Sweden) folded; big dining table and sofa; bold color (California’s Hispanics) Transportation: congestion, chaos congestion, chaos

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Analysis ,[object Object],[object Object],[object Object],[object Object]

Original intact forest extent Current forest cover Remaining frontier forest

Competitors ,[object Object],[object Object],[object Object]

Competitors (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors (3) ,[object Object],[object Object],[object Object],[object Object]

Short-term Recommendations ,[object Object],[object Object]

Long-term Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],www.ikea.com East, West, Home is the Best ！ Danny Reyes Michelle Chen Candy Zhong Feifei Zhong Thank you 

IKEA's Global Success Story in 40 Characters

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