Customer Journey Decision

1. CUSTOMER DECISION JOURNEY
Hotel Le Crayon

2. Presentation of the Hotel
 Le CRAYON is a 3 stars hotel
owned by the group
Elegancia Hotels
 Situated in the 1st district of
Paris near le Louvre
 Created in the spirit of
guest-house atmosphere
 Offers an explosion of colors
and designs signed by the
artist Gauthron Julie

3. Some Pictures
The Honesty Bar
Part of the wall of the
Exquise room
Different wallpaper on
each floor
Fun Bath of the Exquise room
http://www.hotelcrayon.com/en/
The Exquise Esquisse Suite:
Most beautiful room
Inside of the hotel

4. The Target Customer
 Business travellers who wish a different
experience
 Couples
 Families with kids
 Artist
 Any art lover

5. Why I have selected this Journey
 The Hotel opts for creative fantasy and colorful
 Living room equipped with a self-service fridge which gives effect of
“Being Home”
 Each floor tells a different story (wallpapers filled with faces scrawled ,
people with smiling faces to welcome visitors)
 Children are invited to color the drawings on the walls like “At home”
 Decoration like “Home” (Scandinavian wood furniture and framed
pictures give the feeling of being in a private interior decorated with
coquetry)
 Gives the impression that hotel could be influenced by Fashion