Tips, tricks and techniques for improving the effectiveness of your web analytics.

1. Web Analytics Tune Up Phil Kemelor VP, Strategic Analytics – Semphonic Ann L. Poritzky Web Analytics Specialist – NIH

2. Web Site Goals and Objectives © 2008 Semphonic. All Rights Reserved Talk to people… Explain Persuade Guide Instruct Inform Ask and meet goals Commerce Marketing Outreach Service Advocacy Education Information

3. Integrated Measurement and Testing Strategy © 2008 Semphonic. All Rights Reserved

7. Top Ten Tune Up Tips, Tricks and Techniques

10. #3: Build Support for Analytics © 2008 Semphonic. All Rights Reserved

11. #4 – Reach Out and Touch a Stakeholder © 2008 Semphonic. All Rights Reserved

12. #5 – Link Web Analytics to Business Goals © 2008 Semphonic. All Rights Reserved

13. #6: Choose Metrics Wisely © 2008 Semphonic. All Rights Reserved

14. #7: Focus on Key Metrics – Less is More © 2008 Semphonic. All Rights Reserved

16. © Web Analytics Association 2009, All Rights Reserved #9: Segment Your Visitors

18. #10: Use Site Search Reports © 2008 Semphonic. All Rights Reserved

20. Questions? © 2008 Semphonic. All Rights Reserved Phil Kemelor Vice President, Strategic Analytics [email_address] 703.916.7629 www.semphonic.com Ann L. Poritzky Web Analytics Specialist National Institutes of Health (NIH) [email_address] Temporary phone number: 301.402.7337