Ian Millar, Deputy Director of Innovation and Entrepreneurship at Lausanne Hotel School talks about the IPTV and app trends in hotels during the Philips 2011 Partner Seminar at the Renaissance Amsterdam Hotel on Sept 22, 2011.

1. IAN MILLAR CHTP
DEPUTY DIRECTOR INSTITUTE OF ENTREPRENEURSHIP AND INNOVATION
PROFESSOR OF INFORMATION TECHNOLOGY

2. CONNECTION
Room with a view
© Ecole hôtelière de Lausanne 2

3. All about Apps
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4. © Ecole hôtelière de Lausanne 4

5. Top 10 Free Apps from Apple – Jan 2011
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6. How many of us have played?
6.5M
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7. MOBILE APP WORLD
TOP SMARTPHONE PLATFORMS
GOOGLE
GOOGLE RIM
RIM APPLE
APPLE MICROSOFT
MICROSOFT PALM
32%
32% 30%
30% 25%
25% 8%
9% 3%
67 PER IPHONE
BLACKBERRY
MONTH ON USER 15
8 APPS
APSS APPS
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8. YouTube - 2005
April 23 Dec
Founded first May Beta 8 million
Feb video launch watched
uploaded per day
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9. Youtube 2010
April Indian
Jan YouTube Feb live
premier
rentals stream
league
launched Obama
cricket live
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10. YouTube
• 24 Hours of video uploaded every minute
• Average person spends 15 minutes a day on
YouTube
• More video uploaded in 60 days that all 3 major US
networks created in 60 Years
• 70% of YouTube Traffic from outside US
© Ecole hôtelière de Lausanne 10

11. What Guests REALLY do in a hotel room
• How much SPARE time does a business guest have on a
one night travel trip?
• What is the most watched by guests?
• What is the first thing a MALE guest does in the room?
• What is the first thing a FEMALE guest does in the room?
• What is the DIRTIEST object in the room?
© Ecole hôtelière de Lausanne 11

12. Data from In-Stat
• "Over 60% of Internet-connected TV households use
TV apps at least once per week, according to
Scottsdale, Ariz.-based In-Stat
• TV apps will become part of the mainstream TV
viewing experience
• In-Stat says 22% of U.S. TV households already own
an HDTV with integrated TV apps
• Connected TVs with integrated TV applications will
grow by an average 36% over the next five years
© Ecole hôtelière de Lausanne 12

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