Elke bedrijf kan zelf gratis sociale kanalen opzetten. Maar dan begint het werk pas. Het komt er nu nu op aan regelmatig content te gaan posten, om verhalen te brengen, om virale content te lanceren, etcetera. Maar wat voor content werkt op sociale media? Wat maakt dat je boodschap geliked, geretweet, geshared, … zal worden? Hoe maak je je boodschap viraal? Met dank aan het Jaja boekje dat heeft bijgedragen tot het vinden van inspirerende cases http://jaja.be/index.php/nieuws/detail/nieuw_jaja-boekje_creatieve_formats_voor_facebook

1. donderdag 29 augustus 13

2. CONTENT MARKETING APPROACH
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3. What is your content recipe?
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4. 1. Who exactly is my audience?
2. What exactly does my audience want to learn?
3. In what format does my audience prefer to consume content ?
4. Which platforms are best suited for my audience?
5. How often should I be publishing content for my audience?
6. How am I supporting my business objective with my content?
Your content recipe depends
on the needs of your target
audience
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5. VS.
would the target audience of axe have
different content needs then nutricia?
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6. 1. new prospect vs existing customers
2. various segments within your customer database
3. product usage
4. customer care content vs marketing content
5. customer value
6. location / country
7. relationship type
Your content recipe depends
on the phase in the customer
lifecycle
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7. but it also depends
on what your
competitors are
doing.
Try to be different!
And capitalise on
trends & events
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9. donderdag 29 augustus 13

10. create reusable content formats
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11. donderdag 29 augustus 13

12. content format list & frequency
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13. example content format
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14. example content format
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15. example content format
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16. example content format
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17. example content format
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18. example content format
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19. example content format
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20. example content format
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21. example content format
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22. Let’s start creating content...
but first some basics!
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23. copywriting techniques
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24. social media reads like a comic book
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25. use visuals, always!
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26. linkedin also
understands that
visuals can make your
updates stronger
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27. visual communication
explains the succes
of pinterest
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28. or make the message visual
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29. photo’s & text together
attract attention
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30. photo’s & text together
attract attention
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31. photo’s & text together
attract attention
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32. visuals can be tagged
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33. actuality and news provide
inspiration for new content
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34. actuality and news provide
inspiration for new content
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35. actuality and news provide
inspiration for new content
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36. actuality and news provide
inspiration for new content
donderdag 29 augustus 13

37. actuality and news provide
inspiration for new content
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38. actuality and news provide
inspiration for new content
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39. actuality and news provide
inspiration for new content
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40. actuality and news provide
inspiration for new content
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41. actuality and news provide
inspiration for new content
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42. plan your content in advance
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43. even numbers can be made visual
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44. donderdag 29 augustus 13

45. experiment with infographics
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46. 1. infographics make complex topics easier to digest
2. infographics have high viral potential
3. claim pr moments based on your own research and experience
4. influence: become an opinion leader in your line of business
why do you need to create
infographics?
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47. infographics sharing
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48. take your survey to the next level:
create animated infographics
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49. create video content
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50. promote your contests with social video’s
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51. let your coworkers
star as brand
ambassadors
-
offer new insights
about your company
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52. 1. video’s can capture emotions
2. video’s makes your communication personal
3. video’s have high viral potential on social media
4. video’s usually rank high in search results of google
5. differentiate yourself from your competitors
6. influence: become an opinion leader in your line of business
why do you need to
create video’s?
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53. create milestones
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54. create milestones
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55. create milestones
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56. create brand stories
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58. donderdag 29 augustus 13

59. 1. weekly video diary
2. video documentaries
3. blog content about sugar free lifestyle and recipes
4. action content: contests and giveaways
5. user generated content: pictures from fans
6. platforms: blog, facebook, pinterest, twitter, youtube, media
content formats used in this
campaign:
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60. user generated content
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61. promote your brand’s hastag
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62. share fan stories with your community
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63. share fan stories with your community
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64. 1. supports your business objectives (drives conversions)
2. targetted on the needs of your target audience
3. original & unique
4. calls for interaction
5. visual/audiovisual
6. shareable
7. establishes your brand as an authority
8. is part of a bigger story
conclusion:what makes good
social media content?
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65. How can we collaborate?
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66. congratulations, you are the best!
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