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Artez australia seminar july 2010 share
- 1. Online Fundraising Tips & Case Studies Philip King & Vanessa Juriansz
- 2. Vanessa
- 3. Philip
- 5. We’re proud of our clients...big & small
- 10. The more things change...
- 12. 1.4 BILLION will use the INTERNET today 3.3 BILLION will use their MOBILE PHONE today
- 14. Fundraiser’s dilemma #1 Expensive, Invasive One Solution = ePhilanthropy
- 15. Fundraiser’s Dilemma #2: The Economy! One Solution = ePhilanthropy
- 16. “ How Much Are Canadians Giving, How Are They Giving and How Has This Changed in the Digital World?”
- 17. Q12. Over the last year, have you donated to a charity you had never given money to before? Q13. What was the main reason why you donated to this charity? Main Reasons for Donating to New Charity 24% Friend/acquaintance/family member asked me to donate 16% Particular charity does good work 16% Charity asked me to donate 12% Affected by the work they do 10% Memoriam Gift
- 18. Interest in Donating Online Q8. To what extent, if at all, are you interested in having the ability to make a financial donation online to a charity or non-for-profit of your choice? Please use the following 7-point scale 41% of donors who are interested in donating online have not done so before… Interested Neutral Not Interested
- 19. Tip: Act Big Online
- 22. Tip: Don’t think “ I need to Control my Brand”
- 23. Share it...
- 24. Tip: Remember that People Give to People
- 30. People give to People
- 31. Event or Campaign Groups and Teams Fundraisers Artez Social Network Donors
- 32. If your wish were granted... Become a Donor? Become a Fundraiser?
- 33. Tip: Make A Fundraise Now Button
- 38. Case Study: Sneezer Metrics 2008 2009 % Chg. # Fundraisers Registered 381 606 +50% # Teams 28 42 +50% $ e-Gifts (Average) $507,365 ($152) $1,221,750 ($152) +63% # e-Gifts 3,961 9,676 +64% # Participants with 1+ online sponsors 263 457 +74% Average # of e-Gifts / Fundraiser 14.8 20.9 +41% Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89% Top 10 Fundraisers $278,082 $452,112 +63%
- 39. Sneezers surprise you £ 1 million
- 40. Fundraising in the Long Tail...Getting $10 more from 1000 People
- 44. Tip: Set Realistic Targets
- 45. e25
- 46. Tip: Don’t believe that If you Build It They Will Come
- 49. Tip: Experiment
- 50. Test, measure and adjust. Test, measure and adjust. Test, measure and adjust.
- 52. Total Visitors Visit Donation Page(s) Start Donation Complete Donation 54 Visitors Complete Donation
- 53. 65% 35% 5% 114 Complete Donation
- 54. Why important?
- 55. User Experience: Indulgent database filling?
- 56. Tip: Focus on the “Fundraising” half of Digital Fundraising
- 58. Tip: Surround Yourself with Digital People
- 65. Total revenues = $535,000 + Average of $770 dollars raised per online event 1005 Facebook fans Campaign launching again this summer
- 70. vs. the same timeframe in 2008: More than 2.5 times the revenue 12 times more new monthly donors acquired The campaign will be relaunched for the 2010 holiday season
- 76. The more things change...
- 79. Enjoy our website: www.artez.com Listen to us on iTunes: “Digital Fundraising Podcast” Follow Artez on Twitter : @artezonline Like Us on Facebook: facebook.com/artezinteractive Questions?
Hinweis der Redaktion
- Obviously, there is a technological shift happening. There are many changes going on online.
- 2 out of 10 people in the world use the Internet.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- Let them. Listen. Engage in a dialogue. Concentrate less about preventing them. Concentrate more on figuring out what they’re saying and how you can use the feedback to improve your businesses. In this era of consumers generating their content, you no longer have control.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- It is very good for you because people give to people. With Web2.0, where everyone is on the web and everyone is inter-connected, it just became easier for people to reach out to their online communities to ask them to join their social causes. This is powerful.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- The paradigm shift here is you are able to track and get immediate results online. Within a few hours, you’ll start seeing data. You’ll be able to make conclusions within weeks (instead of months) whether you were right or wrong. So, test and experiment online. You’ll get your results quickly enough to readjust your tactics if you’re not seeing the results that you like.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.
- The third and most popular excuse is you lose control over your brand. Yes, people will be able to talk smack about you on your own websites. You know what, they’ll be talking smack about you anywhere else anyway: on Facebook, on Twitter.