Seminar from Tales of the Cocktail 2016

1. #SEDTalks
Cocktails, Spirits and The Bartender
#SEDTalks
@TOTC2016

2. Dr. Nicholas Morgan
#SEDTalks
@TOTC2016
IG @nicholasjmorgan

4. Originally a drink of Kings and Princes …

5. It became the preserve of highland farmers, illicit distillers, and
smugglers

6. And an enduring symbol of Scottish egalitarianism

7. In the nineteenth century whisky blenders were responsible for
the true democratisation of Scotch

8. “I’m only a common old working lad, as anyone can see, but when I get a couple of
drinks on a Saturday Glasgow belongs to me”
Will Fyffe, 1920

9. But a nascent reactionary movement was already underway, led
by Scotland’s “best hated man”

10. A counter-revolution that has led to the animals taking over the farm, or the lunatics
taking over the asylum …

11. The repressive secret malt-whisky police of the counter-revolution

12. Experts, collectors and speculators have fuelled a secondary
market where spiralling prices have excluded all but the self-
appointed elite

13. Whilst rising prices generally have made the Scotch category less accessible in times
of austerity

14. Any attempts to open the category beyond the counter-
revolutionary cadre are met with fierce resistance and outrage

15. Led by a powerful and aggressive social-media presence
“You’re revisionists – enemies of the people”

16. So is now the time to break down the Wall ?

17. And give Scotch Whisky back to the people …

18. Thank you!

19. Liza Weisstuch
#SEDTalks
@TOTC2016
@lizaweisstuch

20. A Hooch Journo Spills Her Secrets
OR
The Incalculable Value of Branding By Story….
if, that is, you have an actual, true, and original
story or philosophy to share, one with a hook and
a strong takeaway. Even better it it’s timely and
socially relevant. And also: The Merits of Logic,
Risk and Bolstering Your Competitors.

21. THE GOLDEN CIRCLE

22. TELL, DON’T SELL

23. I shall not today attempt further to define the kinds
of material I understand to be embraced within that
shorthand description "hard-core pornography," and
perhaps I could never succeed in intelligibly doing
so. But I know it when I see it. ~Justice Potter
Stewart, 1964

24. "Those who tell the stories rule the world.“
~Hopi proverb

25. Thank you!

26. Davin de Kergommeaux
#SEDTalks
@TOTC2016
@davindek

28. Canadian whisky is called “rye” because it used to be
made from mostly rye

29. Canada’s first distillers came from Scotland

30. Prohibition benefited
Canadian whisky

31. They add neutral spirits to
Canadian Whisky

32. They add flavouring to
Canadian whisky

33. Canadian whisky
is getting better

34. Canadian whisky is light

35. Thank you!
Twitter & Instagram: @davindek

36. Summer-Jane Bell
#SEDTalks
@TOTC2016
T @summerjane_bell IG @summerjanebell

37. Three Hashtags Walk
Into A Bar…
How to Utilize Social Media To Build
Your Sphere Of Influence & Get Ahead.
#TOTC16 #SEDtalks #TrophyCocktail

38. SOCIAL MEDIA
IGNORE AT YOUR OWN PERIL

39. Focus On Something You’re Stoked About.
Align Yourself With Others Equally As Passionate.
Be An Info Hub.
Start Your Own Blog. Mentor Others In The Field.
Teach A Class On It…

42. DISCOVER YOUR PERSONAL BRAND
List 5-7 Passions, Jobs, Interests, Organizations
CRAFT COCKTAILS
ANGOSTURA
TROPHYCOCKTAIL
USBG
PILATES / FITNESS
CUESA EVENTSTRAVEL

44. CONSIDER CORE VALUES
Guiding Principles & Ideas That Dictate Your Behavior
BALANCE / HEALTH
DRIVE / WORK ETHIC
COMMUNITY
CRAFT / DIY / CREATIVITY
EDUCATION / MENTORSHIPFREE SPIRIT

45. Share Your Passions & Core Values.
Join Groups & Participate.
Friend People Right After Meeting Them.
Categorize Friends.
Create Totally Complete Posts.
FACEBOOK TIPS

46. Nicole encourages
The Reno bartenders to
apply for the CAP
Program.

47. Great photo collage.
Thoughtful ‘next day’ post.
Appropriate hash tags
aggregate all the posts.
Travis announces
winners and thanks all
competitors.

48. Recommends
Art classes to gain
balance.
“Leisure Expert”
Rachel Mae
Furman
Shares personal
experience

49. Think Like A Professional Photographer.
Familiarize Yourself With ALL The Editing Tools.
Tag To Cross Promote.
Hashtag With Purpose.
Create A Slick Bio.
INSTAGRAM TIPS

50. This profile is
like a day in the
life… Many pics
of herself
cements that
feeling.
Perfect Bio lists
all her brand
elements and a
link to her blog.
15K
Followers
Holy Cow! $$

52. Rachel employs a great
overhead angle and tags to cross
promote. So stylish.

53. INSTAGRAM D DOs
Follow Like-Minded Experts.
Include A Pic: Only Share Natively (IFTTT)
Post In Real Time. Retweet Good Content.
Contact Strangers.
TWITTER TIPS

54. Pam is so
connected to
the media. She
is on top of re-
tweeting.

55. I created a
sentence with
the handles to
save space.
Both USBG and
KoHana
retweeted.

56. TROPHYCOCKTAIL

58. TROPHYCOCKTAIL
SHARED
ON
FACEBOOK

59. TROPHYCOCKTAIL
SHARED
ON
TWITTER

60. TROPHYCOCKTAIL
NOW
SHARING
WITH
INSTAGRAM!

61. Be ACTIVE, POSITIVE,
GRACIOUS, & AUTHENTIC.
Establish yourself as an
EXPERT. Share your
PASSIONS & CORE VALUES.
Create viral content and your
sphere of influence will grow.

62. XO Thanks,
- SJB
#SEDtalks #TOTC16 #TrophyCocktail
@summerjane_bell Summer-Jane Bell
summerjanebell sjb@summerjanebell.com
@trophycocktail TrophyCocktail
trophycocktail www.trophycocktail.com

63. Thank you!

64. Ian McLaren
#SEDTalks
@TOTC2016
T & IG @thebartrainer

65. Sustainability at Scale
Making the small things count
Ian McLaren

68. 55%
50%
10%
REDUCTION IN
WATER USE
REDUCTION IN
GREENHOUSE GAS
EMISSIONS
REDUCTION IN
PACKAGING
WEIGHT

69. These are the big things…
These are the difficult things that
require:
1. Investment,
2. Time
3. And Expertise

71. What would this look like…
…if it was really easy?

72. What would improving
sustainability on a large scale look
like look like…
…if it was easy?

73. 3 keys to scaling up your sustainability while
improving your business
1. Focus on financial or operational pain points
• They often come with a sustainability angle.

75. 3 keys to scaling up your sustainability while
improving your business
1. Focus on financial or operational pain points
• They often come with a sustainability angle.
2. Focus on the inputs rather than dealing with waste.

76. 3 keys to scaling up your sustainability while
improving your business
1. Focus on financial or operational pain points
• They often come with a sustainability angle.
2. Focus on the inputs rather than dealing with waste.
• If you eliminate the input the waste reduces
3. Normalize the new and move on to the next thing.

77. When you are successful at
improving your operation
and making it more
sustainable...
Share what you do.

78. Thank you!

79. Ivy Mix
#SEDTalks
@TOTC2016
T & IG @ivymix

80. Double Incomes,
Not
Standards

81. Who Are We? Why are we saying this?
No more kumbaya / let’s hold hands equality chit chat. This is about facts.

82. Ivy_Clover_Bartend2.jpg

84. Just the Facts - What we’re dealing with here
globally• 190 heads of state -- 9 are women.
• Of all the people in parliament in the world, 13% are women.
• In the corporate sector in the US, women at the top, C-level jobs tops out at
15 / 16 %. The numbers have not moved since 2002 and are going in the
wrong direction.
• And even in the nonprofit world (a world we sometimes think of as being
led by more women), 20% are women.

85. BUT!
Half a dozen global studies, conducted by the likes of Goldman Sachs and
Columbia University, have found that companies employing women in large
numbers outperform their competitors on every measure of profitability.

86. What do we do with this?

87. What is Human Capital? Why is it important?
Human capital is the collective stock of the skills,
knowledge, and experience possessed by an individual or
population, viewed in terms of their value or cost to an
organization or country.

88. What does Human Capital have to do with Gender Equality?
More Equality =
More Opportunity to Incorporate Knowledge/Social
Attributes/Creativity =
More Potential for Prosperity!
Diminished Equality leads to Diminished Potential. Beware of who
you’re limiting!!

89. Gross Domestic Product (GDP) is the broadest quantitative measure of
a nation's total economic activity. More specifically, GDP represents the
monetary value of all goods and services produced within a nation's
geographic borders over a specified period of time.
Global Gender Gap Index is an index
designed to measure gender equality.
1 = equal

90. • More women in workforce = greater economic performance
• Greater female presence = ¼ of GDP in the US
• Reduction of Male:Female employment gap has grown EU economic growth
• Closing the gap = more $$
• Limiting women to work is EXPENSIVE.
.

91. The baby factor
Yup. This is a big part of the
conversation.

92. I’m so confident!!
….. No…. wait…..

93. Confidence matters just as much as competence.

94. Facts are, we’re biased.
So, even if I have the confidence and competence, the world’s view of me as
a woman, makes me seem lesser. Or, just a bitch.

95. PROBLEMS
• Women make babies
• Women aren’t made to confident in the workplace
• Our society is inherently sexist

96. Unfortunate realities
● Women are paid less in the service
● The is insane sexual harassment that happens in the service industry
that hinders confidence
● People think women are weak

98. BY RESTAURANT OPPORTUNITIES CENTERS UNITED

99. HOW DO WE CHANGE OUR INDUSTRY?

100. SOLUTIONS
• Think about how we can get maternity (AND paternity!) leave within
bars.
• Ask local government for help? Be active inside your bar community
• Get better paid sick leave.
• Raise minimum wage (I know… as a business owner this is hard, but
women suffer more. Fact).
• PROMOTE and encourage your female staff. Give them the confidence
to actually succeed. You will win in the end.

101. “So, what we found is something really important, that gender
equality is in the interest of countries, of companies, and of men,
and their children and their partners, that gender equality is not a
zero-sum game. It's not a win-lose. It is a win-win for everyone.
- Michael Kimmel

102. Further Articles (Not the boring stuff, ask me for
that)Womenomics,
http://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/
https://www.ted.com/talks/anne_marie_slaughter_can_we_all_have_it_all/transcript?language=en
http://www.theatlantic.com/magazine/archive/2012/07/why-women-still-cant-have-it-all/309020/
http://www.nytimes.com/2014/12/07/opinion/sunday/adam-grant-and-sheryl-sandberg-on-discrimination-
at-work.html?action=click

103. Thank you!
#SEDTalks
#TOTC2016
See you tomorrow,
Friday 22,
at
@SEDTalks Bars & Brands,
Nouvelle Orleans West Ballroom,
Hotel Monteleone