This document provides guidance on maximizing fundraising efforts through social media. It recommends creating accounts on key platforms like Google, Twitter, Facebook, LinkedIn and blogs to build an online presence and engage supporters. Automation tools are suggested to cross-post blog updates to these accounts to regularly share stories and progress. Using hashtags can help promote events. Mobile apps allow sharing updates on the go. Consistency across profiles is advised to portray a professional image.

1. How Social Media can raise funds
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2. Maximise your efforts
This handbook was created with the aim of maximising the amount of fundraising you can achieve by leveraging social media. For
those people who already use certain types of social media or all types of social media you are already ahead of the game and
will easily reach your targets.
For those who require an extra little help or are totally novices, I hope this will be helpful and you will reap what you sow. Quite
simply you will see the rewards for your efforts in the donations that will come through your justgiving site.
For an example of a campaign I recently help to set up and automate have a look at this site
http://www.runningman.co
Nigel Cook is a good client and friend of mine and came into my office the Thursday before the first half marathon, you can see
the results by the Monday morning on his justgiving site, by looking at my initial donation, after we had set it up, to the total as of
after his first run.
Have a look at the content and how we integrated the social media across the Blog, automated it via the application in the
handbook and ultimately drove lots of small donations to what is a superb running total (pardon the pun)
Now Nigel had an advantage, he already had a reasonable following of friends and associated on facebook, but that was all! He
was on twitter, but didn’t use it, never hear of Flickr, foursquare and had no idea about Blogging.
I set the accounts up, automated them and then enabled the Email & Mobile posting on the Blog to enable him to email Blog
posts via his BlackBerry direct to the Blog, also with the use of social media apps, all of which are free, he was also able to update
from the road his efforts in training along with the races and even the pub rewards.
So get yourself onto social media and build up your following ready to get them to help you reach your target..!
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3. Google Account
Google Accounts is a unified sign-in system that gives you access to: Free Google products, including iGoogle, Gmail, Google Groups, Picasa, Web History, along
with Blogger and other OpenID web pages, they are very useful to access across multiple online resources.
FIRST CALL TO ACTION IS TO OPEN EXPLORER AND TYPE IN THE GOOGLE ADDRESS THEN CREATE A GOOGLE ACCOUNT
Also by using google, along with other google related tools, you are continuing to enhance your SEO (Search Engine Optimization); which bearing in mind how
most people look for products and services now is incredibly important.
LOG IN TO YOUR GOOGLE ACCOUNT AND THEN CLICK GMAIL MAKE SURE THIS IS WORKING FINE BEFORE MOVING ONTO THE NEXT PAGE!
Your Login Details: Web sites:
www.google.com
User Name: …………………………………………………..
Password: …………………………………………………..
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4. Create a Justgiving Page
Click the link: www.justgiving.com
CLICK Get Started
 FOLLOW THE SIMPLE INSTRUCTIONS
 ONCE YOU START MAKING YOUR PAGE, MAKE SURE
YOU SELECT RNIB FROM THE CHARITY SEARCH
 ALSO FOR EASE THE EVENT BUPA GNR 2011 CAN BE
SLECTED TO AUTOPOPULATE THE DATE AND EVENT INFO
 SELECT A PICTURE TO USE
 YOU CAN PLAY ABOUT IN THE CONTROL PANEL WHICH
WILL ASSIST IN THE LOOK AND FEEL
 THERE IS ALSO AN OPTION TO PROMOTE YOUR SITE
HAVE A LOOK AT http://www.justgiving.com/TeamSpartan

5. Blog Setup
CLICK SETTINGS
Click the link: www.blogger.com
 MAKE SURE YOU ADD IN A DESCRIPTION
Sign In with your Google ID and password  CHECK OTHER SETTINGS ON PAGE AND SAVE
 HAVE A LOOK AROUND THE OTHER TABS
CLICK CREATE A BLOG  LOOK AT PERMISSIONS ~ HERE YOU CAN SHARE THE
WORKLOAD AND TASK OTHERS TO ALSO CONTRIBUTE
 GIVE IT A TITLE  GO BACK TO LAYOUT AND CHECK OUT FONTS &
 TYPE IN A NAME YOU WANT (YOU’RE NAME?) COLOURS ~ YOU ALSO HAVE OTPIONS TO CHANGE
 CHOSE A TEMPLATE TEMPLATE IF ITS NOT FOR YOU
 CLICK CONTINE AND ITS CREATED
 NOW USE GOOGLE FOR A STORY ON THE RUN CLICK VIEW BLOG
 CREATE A TITLE FOR THIS STORY
 COPY AND PASTE THE STORY AND RE WRITE PARTS
 LINK YOUR NAME TO YOUR TWITTER ACCOUNT
 SCHEDULE THE POST TO GO OUT IN AN HOUR AND
PUBLISH (POST OPTIONS)
 NOW CLICK VIEW BLOG
 CLICK CUSTOMISE ON THE TOP RIGHT
Think consistency and look to portray a professional image
at all times, CONSIDER THE PICTURE CAREFULLY.
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6. Click the link: www.twitter.com
Click the JOIN BUTTON
Complete the user details and make sure you log them
Go to Settings and complete the details
Enter a bio in the profile and add your web site
Make sure you add a picture to this, If not now later
Go to Design tab and change colour and background
Then click the HOME PAGE LINK
 TWEET ABOUT THIS EVENT #RNIBSR
 TWEET ABOUT www.spartan-run.co.uk
 TWEET ABOUT YOU’RE JUSTGIVING PAGE
User Name: ………………………….
Password: ………………………….
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7. Click the link: www.linkedin.com
Complete the Join Linked in today form
Make sure you log them
Complete as much of the profile as possible
Make sure you add a picture to this, If not now later
 LINK YOUR TWITTER ACCOUNT
 IN SETTINGS, SCROLL DOWN AND FIND TWITTER
SETTINGS ON THE LEFT
 ADD THE FEED FROM YOUR BLOG
 TO DO THIS SELECT GROUPS FROM THE TOP MENU
 SELECT CREATE A GROUP
 ONCE CREATED SELECT MANAGE
 THEN ADD SELECT NEWS FEED FROM THE LEFT
 ADD THE RSS FEED FROM YOUR BLOG
 THIS IS THE ATOM THE LINK CAN BE FOUND AT THE User Name: ………………………….
BOTTOM OF YOUR BLOG PAGE
 PROMOTE YOUR JUSTGIVING PAGE
Think consistency and look to portray a professional image
at all times, CONSIDER THE PICTURE CAREFULLY.
Password: ………………………….
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8. Click the link: www.facebook.com
Sign up by completing the box ~ or create a page for your
business if you DO NOT WANT TO BE ON Facebook
 ONCE YOU HAVE FINISHED ADD PICTURE
 LOOK INTO PRIVACY SETTINGS
 SELECT ADD A GROUP
 LOOK TO ADD A PICTURE
 START A DISCUSSION
 ADD THE GUESTS HERE AS FRIENDS
 ADD SOME OF THE PEOPLE RECOMMENDED YOU KNOW
 SUGGEST YOUR PAGE TO THESE
 LOOK FOR ‘SPARTAN RUN 2011’ GROUP AND JOIN IT
 PROMOTE YOUR JUSTGIVING PAGE HERE
Think consistency and look to portray a professional image
at all times, CONSIDER THE PICTURE CAREFULLY.

9. Foursquare
Foursquare is a location-based mobile platform that makes
cities easier to use and more interesting to explore. By
“checking in” via a smartphone app or SMS, users share their
location with friends while collecting points and virtual
badges. Foursquare guides real-world experiences by
allowing users to bookmark information about venues that
they want to visit and surfacing relevant suggestions about
nearby venues. Merchants and brands leverage the
foursquare platform by utilizing a wide set of tools to obtain,
engage, and retain customers and audiences.
In terms of use for Charity Fund Raising we have seen it used
as validating training, also the race itself. But if you use it in
conjunction with Dlvr.it the messages from your Blog posts
are sent to friends on here, encouraging them to look at the
Blog post and then hopefully donate.

10. Photo Sharing
This could be a great way of sharing you’re training , Spartan
photo shoots with friends
It would also serve to give more info and content to your
Blog and in doing so would attract more visitors and
hopefully more fundraising.
The account is free and easy to set up and you can link it with
an API and widget back to your Blog
If you have a BlackBerry or iPhone there is even an app that
will allow you to upload on the road. Meaning your real time
progress in the race or during training could be used to push
your message out over and over again!
Photo Sharing – Key Metrics
• Referrals from photo sharing sites
• Views of photos on social sites
• Subscribers to your photo profile or pages
• Pages rankings on key terms from photo sharing sites
• Subscribers to your video series or channel
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11. Automate the push
NOW GO TO http://dlvr.it
Log in with your Google details OpenID
OPEN YOUR BLOG CLICK ATOM FEED RSS
 PASTE INTO THE RSS FEED URL
 CLICK GET STARTED
 ENTER EMAIL ADDRESS AND PASSWORD TO CREATE
ACCOUNT
 SELECT TWITTER, FACEBOOK, FOURSQUARE OR
LINKEDIN AND FOLLOW INSTRUCTIONS
 ONCE THE FIRST DESTINATION IS IN, SELECT ADD TO
POST TO ADDITIONAL LOCATIONS
 YOU CAN PREFIX COMMENTS AND CHANGE
PREFERENCES TO SUIT YOUR NEEDS
 IN ROUTE SETTINGS YOU CAN ENTER TRACKING CODES
FOR BETTER ANALYTICS
 ONCE YOU ARE HAPPY WITH THEM ALL CLICK SAVE
 WHAT THIS THEN MEANS IS ANY STORY YOU POST TO
YOUR BLOG WILL BE SENT ACROSS THE OTHER MEDIA
AUTOMATICALLY
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12. Use a SmartPhone
How to get the message out consistently
So how do you make sure you and your team are not missing the chance to be involved in the
conversation, or pick up on that “Golden Thread”.
Quite simply, get a SmartPhone and load it with the social media your going to use.
One of the compelling reasons, is that BlackBerry run all the interface from the Message box.
Meaning you get twitter, facebook, LinkedIn and all the other social media alerts and
notifications direct to one point. So your not having to go out searching to see if people are
talking, commenting or engaging with you. This all comes to you, direct on one device and allows
you to respond when your down time allows.
Start adding in the other fundamentals in terms of more productivity and an increase in
performance and you’re on course to a winning combination.
If you want some “Social Validation” try searching for BlackBerry on any and all forms of social
media and see what people are saying.
BlackBerry Messenger
Then look into the BlackBerry built in messenger application, this simple tool allows you to create
a quick conference group, with no charge to any party other than access, regardless of what
network or country they are in.
Get your teams collaborating in a very simple way, where everyone see the conversation strings.
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13. Social Media Screen Shots
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14. Contact Details
Mike Bowers
Email: mike@cellular-solutions.co.uk
twitter: http://witter.com/mike62mb
facebook page: www.facebook.com/cellularsolutions
LinkedIn: http://www.linkedin.com/groups?gid=2851457&trk=hb_side_g
YouTube: http://www.youtube.com/user/CellularSolutionsNE
Flickr: http://www.flickr.com/photos/cellularsolutionsneltd
Blog: http://cellularsolutionsne.blogspot.com
Team Spartan
www.spartan-run.co.uk
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15. Useful Links
TOP SOCIAL SITES SOME RESOURCES ON SOCIAL MEDIA
Google www.google.com Intel’s Policy www.intel.com/sites/sitewide/en_US/social-media.htm
BING www.bing.com You Tube 101 www.youtube.com/user/YouTube?blend=2&ob=1
Yahoo http://uk.yahoo.com Facebook 101 www.facebook.com/pages/manage/?act=18122678#!/help/?guide=set_up_profile
twitter www.twitter.com Twitter 101 http://business.twitter.com/twitter101
Facebook www.facebook.com Tweet Analyser http://twitalyzer.com/dashboard.asp
LinkedIn www.linkedin.com Twittereye Apps www.twittereye.com
You Tube www.youtube.com Twitter search http://search.twitter.com
Blogger www.blogger.com Social Mention www.socialmention.com
Flickr www.flickr.com Co Mments http://co.mments.com/login
SlideShare www.slideshare.com Ice Rocket www.icerocket.com
Scribd www.scribd.com DLVR IT http://dlvr.it
Stumble upon www.stumbleupon.com Hubspot www.hubspot.com/marketing-tools
Digg www.digg.com Honeytech Blog www.honeytechblog.com
Delicious www.delicious.com Tweet Deck www.tweetdeck.com
Foursquare http://foursquare.com 123 People http://www.123people.co.uk
Yelp www.yelp.co.uk Tweet Adder www.tweetadder.com
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iStock www.istockphoto.com Divr IT http://divr.it
Wikipedia http://en.wikipedia.org