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SEO Basics

  1. 1. SEO Basics January 2013 Phil Buckley SEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
  2. 2. The Algorithm values 2 things
  3. 3. Tweetable moment The more the algorithm changes, the more you have to rely on the basics of SEO. #seomeetup
  4. 4. SEO is not a way of tricking the search engines Not an SEO
  5. 5. SEO is about being findable in the crowd 17-year-old Elisani da Cruz e Silva who is 6’8” tall.
  6. 6. Road map
  7. 7. How you become findable in the crowd •Novel Insights •How to •Timely Issues •Humor
  8. 8. Domain http://www.example.com/why-seo-is-essential.html
  9. 9. Page Title
  10. 10. Page Title
  11. 11. Tweetable moment The keywords you choose for your site can make all the difference. #seomeetup
  12. 12. Keywords in the url http://www.philisawesome.com/essential-seo.html
  13. 13. Keywords in your page title <title>Red Leather Shoes for Circus Clowns</title> Don’t over use keywords, use them in a sane, natural way
  14. 14. Keywords in your page’s headline
  15. 15. Keywords in your page’s copy
  16. 16. Content Strategy objective
  17. 17. Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure. - Aaron Wall of SEOBook
  18. 18. Don’t bother publishing crap, nobody wants to read it
  19. 19. Tweetable moment If you can’t come up with great content for your site, hire someone who can! #seomeetup
  20. 20. Personalized search has changed everything
  21. 21. social signals
  22. 22. I trust my friends
  23. 23. I trust my friends
  24. 24. You still need links
  25. 25. 5 Basics of SEO 1. Choose a domain that makes sense 2. Construct smart titles for every page on your site 3. Use keywords that help your site get found 4. Social is no longer optional 5. Actively seek out high quality links
  26. 26. So what’s next? 1. Sign up for a Google/Bing Webmaster account 2. Start tracking your site & looking at those numbers 3. Smartly use redirects and canonicalization 4. Fix stuff that’s broken… really 5. Pay attention to the next few slides…
  27. 27. PROBLEM: You have duplicate content Solutions: 1. Just fix it 2. <meta name="robots" content="noindex,nofollow"> 3. /robots.txt 4. 301 redirects or URL rewriting 5. Webmaster tools to exclude parameters 6. rel=canonical Note: If your page is already indexed, it’s too late to disallow it via robots.txt
  28. 28. Canonicalization
  29. 29. Essential Take Aways • Create the best content possible • Keep your goal in mind at all times • Become a better you while online • Help more
  30. 30. Tweetable moment OMG! This was the best Meetup I’ve ever been to. #epic #seomeetup
  31. 31. F.A.Q. Do I have to spend money to rank? No. Would my time be better spent doing other SEO tasks? Probably not. When is the next SEO Meetup? February 26th. Technical SEO
  32. 32. Thank you to our awesome sponsors:

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