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1. The front cover of Rugby World
magazine has a dominant image of
Manu Tuilagi a player of England's
national rugby team. The masthead cuts
over his forehead it has the tag line “
The best-selling rugby magazine”.
The sell line “The chosen one” is
followed by the sub head “Why Manu
Tuilagi can take England to new heights”
this is a bold statement to make the
reader think about it.
The date is at the top right, under the
masthead this is important to the reader
as they might want to stay up-to-date
with what is happening with rugby. The
barcode is at the bottom left, under the
subhead.
The plug states “107+ league winners is
your club inside?” this also makes the
reader interested as they would like to
see if their team is inside of the
magazine.
Unlike other magazines Rugby World doesn't
have the dominant image over the mast
head which could mean that the magazine is
bigger and better than him. The body
language of the player is calm and calculated
as he has to be in a game no matter what it
is six nations or a normal match. His facial
expression is serious again how he would be
in a game.
It has other sell lines around which give the
reader an idea of what else is in the
magazine.
This cover has examples of Barthes’ enigma
codes. It has hermeneutic and proairetic
codes which means it has a mystery and
tension which are linked. The example
hermeneutic is “Who’s our player or the
season”. The example of proairetic is visually
show in his facial expression and body
language which could be linked to the main
sell line “The chosen one” as he could be
second guessing if he is the chosen one as
people are saying he is as it looks like he is
praying to be the chosen one.

2. The article is about relatively unknown rugby players
who are beginning to shine and make a name for
themselves. This double page spread has a drop cap at
the start of the article to symbolize the start to the
reader. It has a running head which is “Rising Stars”,
the picture gives you a front seat view of the action in
the game. It’s helpful for if the readers who want to
quickly go through the magazine it can then grab their
attention.
The dominant image is of Tommy Reffell, who is No.2
and has less of a write-up. James Grayson has a sub
image, which I feel is down to the bigger write-up.
They are both action shots.
The article headline links with the symbolic
annihilation theory as it is a traditional male colour for
the article headline. The byline is located in an
unusual position which is under the article title
normally it is next to the pictures it is referring to.
The RW Verdict is captured in blue text compared with
black text for the rest of the article. This highlights the
comments made by another person. It makes the
verdict stand out, easy to see.

3. The magazine “Rugby World” is for the fans of rugby but want to know
more about the sport. The way it is presented on the front page is with
one or more players from various teams either from a league or nation.
The demographics of the magazine is young adult with an income of
about £11,000. the reader has one child and is male. It is not to say that
women don’t read it its just that more men play than women.
The social grade of the reader is part time employment which means they
have more time to: read the magazine, possibly play rugby and are at
college. This is so the can get more information on rugby. They would be
around D or C2 on the social grade scale. Which means they are between
a semi and unskilled worker and skilled manual workers.
Normally the mise-en-scene is the player with a green background which
symbolizes the pitch that they play on. They would sometimes have an
action shot of them playing a match so the dominant image would be two
players with blurred out teammates and them in a tackle or running for a
tri. The image is a long shot with natural lighting which is different to a
normal magazine like a fashion magazine as they use studio lighting which
could be three point or high key lighting which makes them look
unnatural. The reason I believe that they did this is to give the reader a
feeling of reality as they would at the point in time when the photograph
was taken. It also grabs your attention to the main player in that piece.
The dominant image is most of the time in front of and covering a part of
the masthead but some have the dominant image behind it as if it is
saying the magazine is bigger and better than the player on the cover. It
has some sell lines along side the dominant image and sometimes over it
as well. But if they cover the mast head it would portray that the player is
bigger and better than the magazine.

4. This double page spread from world soccer challenges the codes
and conventions of a normal magazine spread. It does this as it
has no drop cap which is unusual as normally the codes and
conventions have drop caps. The kicker sets the scene for the rest
of the article.
It has examples of hermeneutic code as it intrigues the reader as it
has a running head which is called “Eye Witness” which interests
the reader as it makes the reader think what is the author
witnessed to make the article. It also has an example of proairetic
code as it has a bit of tension in the article as it says “threatened
by a political crisis in the middle east” the reader will probably
think what is going to happen.
The dominant image is in an unusual position as it is overlaps the
center fold of the double page spread as of this it challenges the
codes and conventions, it takes up more space than a normal
double age which follows the codes and conventions. It gives the
reader a sense of reality as it makes them believe they are I the
moment when the image is taken.
the purpose of the captions for the images on tis double page
spread is to inform the reader what is happening in this image.
The folio gives a reminder to the reader of the magazine name and
it’s website.
The article headline is “the centre of a global storm” as it will
attract the readers attention towards the article unlike another
title the reader might think ”What is in the centre or what are
they talking about?”. The strapline of the article is “Preparations
for the 2022 world cup are being threatened by a political crisis in
the middle east” the byline challenges standard codes and

5. My point of view on reading print
and digital magazines are you feel
more in control of a digital
magazine than print. As you can
read a section of a magazine online
then move onto a different tab
then come back but with print if
you leave it then you will have to
remember the page number and
where you left off.
In the digital version of ‘Rugby
World’ it wasn’t interactive as it
didn’t have any hyperlinks but you
can easily turn the pages in the
magazine.

6. Pros and Cons of print
magazines.
pros of print magazine-
-Print publications tend to be more stable because their
technology doesn’t change at a fast pace.
- “Is a more comfortable reading experience, a more strategic
read.” (Webber)
-Taken more seriously by sources
-It’s portable
-Don’t have to wait for an article to download
-Don’t have to wait for pictures to download
-Print publications don’t have software that crashes
-Is touchable, and has “physical presence.”
Cons of print-
-Hard time leveraging commerce. Can’t sell more than
subscriptions, t-shirts, books, etc.
-Magazines aim for one particular target, while online is
able to reach all
-Online publications can have up to 20 million visitors
because it is free and reaches everyone. Print depends on
subscriptions, therefore reaching far less customers.
-Online magazines that are not linked to print publications
tend to have 2-to-5 times more material than print
magazines have on the same topic.

7. Pros and Cons of digital
magazine
Pros of digital magazine-
-Much cheaper than printing.
-Digital distribution costs are a fraction of conventional media
distribution.
-Greater circulation and subscription potential – global
coverage.
-Huge advertising potential with capacity for interaction and
web traffic referrals for advertisers.
Cons of digital magazine-
-Not indexed for search or linkable; not cross-linked to
older/newer content
-Can be hard to read; requires zooming in and out
-May add layer of confusion for readers
-Need internet

8. Purpose and Target audience
The purpose is for Rugby World magazine is for the fans or players of rugby. It is so they can keep up to date on what is
happening such as transfers new players starting on national teams. A way they would read the magazine is go online to
get the membership to get the online version or go into a store and buy it every time a new magazine comes out which
means they need to find a local place which sells them or take the easier option in going online then paying the
membership and getting everyone when they come out.
The target audience is fans or players of rugby which could be male or female as rugby can be payed by both.
The theorist Tuchman has a theory on symbolic annihilation and this magazine has elements of it such as the male
dominated images and designs of the layout, woman don’t have a voice within this magazine they have been
‘annihilated’. As the images are all male that I have looked at to make research on this magazine which doesn't give
women much thought of starting rugby as they won’t get much inspiration from having just a male dominated magazine
if there were some female rugby players might increase the women’s rugby popularity.
The social grade of the reader is part time employment which means they have more time to: read the magazine,
possibly play rugby and are at college. This is so the can get more information on rugby. They would be around D or C2
on the social grade scale. Which means they are between a semi and unskilled worker and skilled manual workers.
The demographics of the magazine is young adult with an income of about £11,000. the reader has one child and is
male. It is not to say that women don’t read it its just that more men play than women.
The psychographics of the reader would be mainstreamer or succeeder which means they would for a mainstreamer:
seek security. Tend to be domestic, conformist, conventional, sentimental- favor value for money family brands. For a
succeeder: seek control. Strong goals, confidence, work ethic and organisation. Typically higher management and
professionals.