1. Phil Buckley

2. Who is Phil Buckley?
42 4 2 15 11
29 years
10 20 30
4 years
4 years
21 years
10 20 30
28 change assignments
22 countries
10 20 30
2 2

3. Why write a book?
• Help people by sharing what I know
• Prove to myself that I can do it
• Build my brand (“I wrote a book”)
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4. Why buy your book ?
My book builds confidence in
leaders managing big change projects
by preparing them for the questions
they will face.
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5. What gap does your book fill?
How-to approaches to managing
change based on the critical every
day questions that must be
answered well to be successful.
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6. Universal
Requirements
for Change

7. How is the vision different, better, and
more compelling than today?

8. Are the leaders personally committed to
the change (are they willing to go first)?

9. Does the organization have the capacity
to make the change (time, skills, and
money)?

10. How ingrained is the current culture (and
what is sacred)?

11. Will the change deliver the outcomes?

12. Insights on Change
• People who must adopt the changes are the ones who control
the long-term success of a project
• If leaders don’t go first people won’t go
• If you don’t have trust you don’t have accurate information
• Cutting corners around people support cuts the likelihood of
success
• Decisions always have repercussions – people know them
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13. What was your approach?
Edit Research
Write Design
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14. What was your approach?
1. Create a step-by-step plan
2. Research market – competition, gaps, etc.
3. Launch a blog to capture writing process
4. Build network – LinkedIn change discussions, etc.
5. Define structure and content of book
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15. What was your approach?
6. Create first draft – mind dump, journals, etc.
7. Get feedback from advisory team
8. Incorporate feedback
And absolutely everything else
9. Professionally edit for flow, grammar, etc.
10. Approach publishers
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16. Assumptions Versus Reality
Research
Writing
Self-editing
Professional
Editing
8 20 2 4 2
Proposal
Weeks
8 23 4 21 3
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June
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17. What kept you going?
"If you want the energy to create the
show, sell the tickets first." – Dan Sullivan
• Told friends, family, and former employer I was writing a book
• Committed to a weekly blog on my book writing experience
• Understood that this will shape my next career step
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18. What did you learn?
• Write about what you know – you already have the content
• People want to help – ask for it, even from strangers
• Consider all feedback and use what makes sense
• Work when you are inspired; don’t when you are not
• Set productivity quotas – be your benevolent dictator
• Don’t focus on the odds of success
• Don’t stop – the longer you work the better it becomes
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19. Things to Consider
Pros Cons
• Creates something • Long timeline with few
meaningful! achievements to celebrate
• Builds a competitive • No signals to stop working
differentiator – people are • Loneliness (at times)
intrigued • People have expectations
• Learn a lot – “Is it done yet?”
• Flexible schedule • It doesn’t always come easily
• No commute
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20. Photo credits:
Slide 2: http://www.flickr.com/photos/ bluepeony/29453004/
Slide 3: http://www.flickr.com/photos/lemsipmatt/3307844930/
Slide 4: http://www.flickr.com/photos/tomsaint/4839649221/
Slide 5: http://www.flickr.com/photos/carlpawlowski/3053833206/