Ae bc ppt18

Recap
1© Aptech Training Ltd. FZE
Recap
In the previous lesson you learnt to:
• Write a short, simple report using appropriate layout
• Write an executive summary of a report
• Use a range of linking devices in the context of a report
For Aptech Centre Use Only

Fiscal Health and Sales

At the end of this lesson you will be able to:
• Understand key financial vocabulary
• Practise reading for gist
• Practise listening for detail
• Further practise report writing
Learning Objectives

Reading Skills
Reading
Reading
Check your business’s financial health

Reading Skills
Understanding the Text
A key reading skill is the ability to understand the gist of the writing: what is
its overall message? With your partner discuss:
1. Who is writing the article? What evidence do you have?
2. Who is the audience? What evidence do you have?
3. Is the style formal or informal? What evidence do you have?
4. Where do you imagine this would be published?

• With your partner write no more than 10 sentences to
summarise the article.
• Do this without checking your dictionary.
Exercise

Speaking Skills
Opinion
• Read and highlight any unknown vocabulary. With your partner share your
ideas on what the word might mean.
• Look at the context and use logic to help you.

Speaking Skills
Opinion
Financial statements should detail assets, liabilities, equity, income and
expenses.
It is in a list with other nouns. Income means money we earn, expenses
are things we must pay. The word financial means to do with money. A
financial statement is a document writing about a company’s money.
Therefore equity may be something a company owns that is worth
money?

Look at the following definitions of financial vocabulary and find the word(s) in the
article that matches it. They are in order of appearance in the text.
Exercise
Words Definitions
The value of a company’s shares or the money held in property
The amount of money that a company owes
The value of a company's shares
Money that someone gets from working or from investing
money
A financial period of time –a quarter or
An arrangement to receive goods from a shop or money from a
bank and pay for it laterFor Aptech Centre Use Only

Exercise
Words Definitions
An arrangement to be able to borrow money if needed
A state where financially a company cannot operate in the
normal way
The money left after deducting cost of manufacture from the
sale price
A relationship between the sizes of two numbers or amounts
Income from business activities or taxes
Loss of goods through breakages, faulty manufacturing or
stealing

Answers
Exercise
Words Definitions
assets The value of a company’s shares or the money held in property
liability The amount of money that a company owes
equity The value of a company's shares
income
Money that someone gets from working or from investing
money
fiscal period A financial period of time –a quarter or
credit
An arrangement to receive goods from a shop or money from a
bank and pay for it laterFor Aptech Centre Use Only

Answers
Exercise
Words Definitions
credit facility An arrangement to be able to borrow money if needed
cash crunch
A state where financially a company cannot operate in the
normal way
gross profit
The money left after deducting cost of manufacture from the
sale price
ratio A relationship between the sizes of two numbers or amounts
revenue Income from business activities or taxes
inventory shrinkage
Loss of goods through breakages, faulty manufacturing or
stealing

Now look in the text. There are definitions written for:
Exercise
Words Definitions
financial statements
liquidity
expenditure

Answers
Exercise
Words Definitions
financial statements a formal record of a business’s financial dealings
liquidity
a situation in which a business has money or
property that it can sell in order to pay money that it
owes
expenditure the use of time, money, energy etc. doing something

Now look at the following expressions found in the text and write definitions:
Exercise
Words Definitions
To run out of something
To keep track of something
To keep an eye on something
A snapshot
To creep up on
something/someone
To smooth out something
A surefire way to do something

Answers
Exercise
Words Definitions
To run out of something To finish/have no more of
To keep track of something
To have all the information that you need about
something
To keep an eye on something To watch continuously
A snapshot
A short description that tells you what a particular
place or situation is like at a particular time
To creep up on
something/someone
To move towards someone quietly and slowly,
especially because you want to surprise them
To smooth out something To make a problem seem less serious
A surefire way to do something Certain to be successfulFor Aptech Centre Use Only

Writing Skills
Writing
• Look back at your summary.
• Do you want to make any changes?
• Compare your summary with another pair.
• Now together, as a group, use your two summaries and rewrite one
summary together.

Selling
The two most common ways of selling are:
A. Direct selling
B. Indirect selling - Selling wholesale
Sales

Look at the products and services in the box and match them to the kinds of selling
activities that you would expect companies to employ (A or B). You may choose more
than one for each product.
Sales
Breakfast cereal
Gas and Electricity provider
Software company producing games
Cola drink company
Online shopping store
Life insurance company
Instant coffee producer
Online education providerFor Aptech Centre Use Only

Answers
Sales
B Breakfast cereal
A Gas and Electricity provider
A Software company producing games
B Cola drink company
A Online shopping store
A Life insurance company
B Instant coffee producer
A Online education providerFor Aptech Centre Use Only

Listening Skills
You are going to listen to Ryan Taylor talk about how his household furnishing
company has changed its sales activities over the few years.
As you listen, answer the following:
1. What post does Ryan Taylor hold in made4u?
2. What does made4u make?
3. How old is the company?
4. made4u has been a market leader in what?
5. made4u site creates a simulated image of what?
6. Traditionally, what would made4u do if a line wasn’t selling?
7. The units sold in store are now ________% of all sales.
8. made4u insists the price will be ______________ at all points of sale.
9. Working without the middleman creates what?
10. How will made4u pass on increased profits?
Listening

Listening Skills
Answers
1. CEO
2. Household furnishings
3. 10 years old
4. Simulated reality
5. A room in the customer’s house
6. Discontinue it
7. 40%
8. the same
9. More profits
10. Free delivery, lower prices
Listening

Listen again and complete the following
headings on the chart.
1. ______% of first time buyers buying
online.
2. ______% of units sold in stores in the
past.
3. ______% of units sold in stores now.
4. ______% of customers using 3D model.
5. ______% of people visiting the
showrooms.
Exercise
0% 25% 50% 75% 100%
5.___________________
4.__________________
3.__________________
2.__________________
1.________________
Future
10 Years Ago
Now

Listen again and complete the following
headings on the chart.
1. 50% of first time buyers buying online.
2. 100% of units sold in stores in the past.
3. 40% of units sold in stores now.
4. 85% of customers using 3D model.
5. 40% of people visiting the showrooms.
Exercise
0% 25% 50% 75% 100%
5.___________________
4.__________________
3.__________________
2.__________________
1.________________
Future
10 Years Ago
Now

Listening Skills
Fill the gaps in the sentences using these key words from the listening.
1. Tesco’s is one of the biggest _________________ in the UK, selling everything
from food, clothes and household items to offering banking and mobile services.
2. We _________________ to be accurate, but some mistakes are inevitable.
3. The price of cotton has increased but the cost of the product to the consumer
has not. Therefore, our profit _________________ has been reduced.
4. He has the practical understanding and intelligence. He has a lot of political
_________________.
Vocabulary
trailblazing transformed strive templates savvy
founder retailers showrooms simulate margin

Listening Skills
5. We display our cars in small _________________ in almost every city. It is
easy therefore for customers to see our products.
6. When Apple launched the iPhone, it was _________________ in the
smartphone market. Now, other competitors have caught up and it is personal
choice as to which phone is best.
7. The _________________ of the company died 80 years ago. But, the
principles that he started this company with are still adhered to today.
Vocabulary

Listening Skills
8. London was _________________ for the 2012 Olympic Games. Roads were
closed, flags were flown and the whole transport system had pink signage so
people could easily find the events.
9. Our new machine _________________ what it is like to fly an actual plane.
We hope it will be used to help train pilots in emergencies they may face.
10. The artist made a paper _________________ so that the same pattern could
be repeated again and again.
Vocabulary

Listening Skills
Answers
1. retailers
2. strive
3. margin
4. savvy
5. showrooms
6. trailblazing
7. founder
8. transformed
9. simulates
10. template
Vocabulary

Reading made4u report
Multiple choice
A Report
1.
a. point
b. purpose
c. reason
2.
a. figure out
b. evaluate
c. estimate
3.
a. important
b. regular
c. key
4.
a. expense
b. expenditure
c. cost
5.
a. additional
b. extra
c. further
6.
a. revealed
b. disclosed
c. demonstrated
7.
a. comes out
b. revealed
c. launched
8.
a. reducing
b. dropping
c. declining

Answers
A Report
1. purpose
2. evaluate
3. important
4. expense
5. further
6. revealed
7. launched
8. reducing

Writing Skills
Writing a Report
The company you work for has held a sales event to launch a product or
products. Your managing director has asked you to write a report on the
effectiveness of the event including the following information:
1. Who was invited to the event?
2. What the reactions of the guests were to the product(s)?
3. How successful it was?
4. What recommendations you would make for future events of this kind?

Writing Skills
Writing a Report
Discuss these questions in small groups:
1. Choose a product or products to launch.
2. What sorts of activities are held at product launches - brainstorm ideas.
3. What section headings would be suitable for the report?
4. Who will be reading the report? What kind of style do you want to write
it in?

Test Your Knowledge
1. Fill in the gaps with a suitable word from this lesson.
Statement
1
He was very ________, he could get anyone to do anything he
wanted!
2
We ______________ how much we needed to order and had
lots left over.
3 We didn’t understand so had to ask for ____________.

Test Your Knowledge
1. Answers
Statement
1
He was very persuasive, he could get anyone to do anything he
wanted!
2
We overestimated how much we needed to order and had lots
left over.
3 We didn’t understand so had to ask for clarification.

Test Your Knowledge
2. What is wrong in these sentences?
Sentences
1 We were talking in a very animation way, quite loud with lots of gestures.
2 He has no patient. He always loses his temper.
3 We were haddled together in a group in the corner of the room.
4 They were always mining in the meetings.

Test Your Knowledge
2. Answers
Sentences
1 We were talking in a very animated way, quite loud with lots of gestures.
2 He has no patience. He always loses his temper.
3 We were huddled together in a group in the corner of the room.
4 They were always moaning in the meetings.

In a Nutshell…
In this lesson you learnt to:
• Understand key financial vocabulary
• Practise reading for gist
• Practise listening for detail
• Further practise report writing

Ae bc ppt18

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