1. mobile search:beyond the portal March 2011

3. will mobile search have an impact? “On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” - Prominent Technology Company CEO 3

4. Could mobile search surpass desktop?

5. Let’s search 5

6. what should we search for? 6

7. Top results: mobile search is prominent Even before I opened the browser I noticed several search portal apps 7

8. Change keywords: Search dominates mobile When I looked again at my most used apps; search functionality was the constant Media 8 Restaurants Shopping Search Travel Search Locating Search

9. More results: prove it is ubiquitous Biggest surprise was that I had not one but two bathroom search applications 9

11. A Search bar plugin for the world? 11

12. WE ARE AT AN INFLECTION POINT

14. time CONSUMERS VALUES ONE THING THE MOST…

15. Mobile has made everything more spontaneous

18. IT IS HARD, AND HARD IS GOOD

20. 20 © 2011 Razorfish. All Rights Reserved.

21. IN THE WWW OF PEOPLE, Emerging human behaviors matter

22. A return to a familiar process A B 22

23. OLD Focus on platforms that circumvent talent and scale operational efficiency NEW Focus on supporting culture and talent cable of capitalizing on new undefined benefits of a searchable world

24. SCALEENGAGEMENTTARGETINGMEASUREMENTVIRAL SHARING TRANSACTION