Opening keynote address given at Eduserv Symposium 2010 - The Mobile University.

1. 1
“Mobile, mobile, mobile!”
@pgolding
Eduserv Symposium 2010: The Mobile University
http://wirelesswanders.com Copyright Paul Golding, 2010

2. 2
@pgolding
Not an educationalist - A “mobilist”
20 years in mobile tech/biz
16 patents
Europe, Asia, Africa, Middle East, N. Am, Latam
Founded one of the earliest mobile ISVs in Europe
Chief Apps Architect Motorola
Advisor to various start-ups
Recently founded the O2 Incubator
Hacker
Author
“Setting the scene” guy...

3. Starts with the device (user experience) 3
Mobile 1.0 Mobile 2.0
1999 2007
2G 3.5G
First internet-capable mobile First internet-centric mobile
Poor user experience Usable!
(~100x processing power)
Copyright Paul Golding, 2010

4. Smartphone proliferation 4
~40% penetration within next 2-3 years, 80% new sales
Copyright Paul Golding, 2010

5. Starts with the device 5
Mobile 2.0 Mobile 2.0+
First internet-centric mobile First internet-friendly mobile
Usable! Productive!
DO! DO MORE, FASTER!
Copyright Paul Golding, 2010

6. 6
iPad for ed...
Blackboard.com

7. Mobile 2.0 user behaviour - from talking to doing 7
Organise lunch
Detect offers
Find a popular place
Share video clips
Hail a taxi
Talking Sense “friend of a friend”
Compare shopping prices
Texting Scan & Share the bill
Pin feedback in mid-air
Swap stuff
Do, Do, Do!
Run your life on your mobile
= many opportunities (and challenges).
Copyright Paul Golding, 2010

8. 8
How ubiquitous?
How much do people
really use their mobiles?

9. 9
First laptop 1985 (Toshiba) 400 million laptops today
First iPod 2001 (Apple) 200 million iPods today
1.2 Billion mobiles sold annually!
59 countries: mobiles > people!
1.2 billion active email users
versus 2.5 billion active text users!
50% email senders want reply < 24 hours
84% texters want reply < 5 minutes!
Mobile is “everyware” (thanks Mike Ellis)
Copyright Paul Golding, 2010

10. 10
Non-voice tasks Q2-Q3 2009 - UK
Rank Task Q3 (Millions) Q2 (M) Q3 % mobile users
1 Internet 10.4 8.8 21%
Downloading
2 4.1 3.1 8%
apps
3 Email 5.8 5.1 12%
4 Text Alerts 4.3 3.5 9%
5 Texting 37.6 36.9 78%
6 Video 1.8 1.3 4%
7 Location 3.3 2.9 7%
8 IM 3.4 3.0 7%
9 MMS 10.8 10.4 22%
Uploading
10 2.6 2.3 5%
content
Table source: Nielsen Group

11. 11
Mobile Internet Snapshot March 2010: UK
• Page-view growth since March 2009: 74.2%
• Unique-user growth since March 2009: 39.7%
Top 10 sites in United Kingdom (# of unique users) Top handsets for March 2010
1. google.com (SEARCH) 1. Sony Ericsson W395
2. facebook.com (FRIENDS) 2. LG KC910 (“Renoir”)
3. bbc.co.uk (NEWS) 3. Nokia 2330c
4. wikipedia.org (INFO) 4. Nokia 6300
5. yahoo.com 5. Sony Ericsson S312
6. live.com 6. Nokia 6700c
7. my.opera.com 7. LG KE970 (“Shine”)
8. pocketgear.com 8. Nokia 6700c
9. bebo.com 9. Nokia 5800d
10. twitter.com (REAL-TIME) 10. BlackBerry 9000 (“Bold”)
Source: Opera from usage of Opera Mini

12. 12
Smartphone
Feature
phone
MID (iPod Touch, DS etc.)

13. 13
Mobile 2.0 Drivers
More data-friendly tariffs
Increased device usability = smartphones/pads
Faster/fatter networks (3G+)
Greater Web 2.0-centricity
Social networks are mobilizing (FB 40%)
App stores --> new consumption habits
Greater user participation
Money (€) - apps goldrush

14. 14
BUT...
Is the platform
accessible?
to developers/publishers/creators/ideators etc.

15. 15
NO!...hard with 1.0
Developers
Tools &!
Software
Operator!
Platform CLOSED
Licensors!
(Content) Internal!
Applications
but...
Partners
Copyright Paul Golding, 2010

16. 16
YES!...easier with 2.0
OPEN OPEN Ideation +!
Developers Programming
OPEN
Tools &!
Open source
Software
OPEN
Web 2.0! Internet! (e.g. Flickr,!
OPENING Platform Services/! Google,!
Content Yahoo,!
Facebook,!
Operator! Blogs,!
Platform Etc.)
OPEN
"Mash-Up"!
Services
OPEN
Internal!
Partners (e.g. geo-blogging!
Services
= Location + blog + photos/videos)
Producers!
Operator Ecosystem Advertisers
Copyright Paul Golding, 2010

17. Where is this headed? - intersection mobile/net memes 17
TP = Rich Mobile Browsers (HTML5)?
TP = Femtocells/LTE?
Rich UI
Faster Sensor
Access Proliferation
Trends?
TP = Augmented
Reality?
Smartphone
Adoption
“digital immersion” Cloud
Computing
TP = Android? Realtime
Social TP = AWS?
“right-time”
80% by 2015 Computing
web
TP = Twitter annotations? TP = Facebook Graph API?
Mobile 3.0 = when most of our digital services will have become mobilized

18. One mobile future: Augmented reality 18
Wikitude
http://www.augmentreality.co.uk/
Junaio Google Goggles

19. 19
Arduino
Philips Direct Life
The Internet of Things?

20. 20
Personal
Right-time The Personalized
Computer Computer
Profile Status Intent Context Schedule Interests Tags
“Person OS”
HTML5 Android iPhone OS WebOS
Right-time Web
“The Web Operating System”
Real-time bus Web sockets/hooks “Social Stack” Identity/oAuth Micro-formats
SaaS PaaS IaaS CaaS
BIG DATA Cloud Platforms Telco

21. 21
Meaning?
Media theorist - Neil Postman:
Tech is transformative:
Europe + printing press
≠ Europe + books
= New Europe
(The first
“Augmented reality”)
[followed by Telegraph]

22. 22
Meaning?
Personalized mobile is transformative:
Person + right-time computer
≠ personalized computing
= new person!
“Augmented Cognition?” (real-time)

23. 23
M-Ed Opportunity...
Augmented Learning:
“Right-ware” learning:
Right time/place
Right information
Right thinking?
Eduserv innovation challenge:
What is “right-ware” in m-ed?
How can UK learning institutions lead?

24. Thank you
Paul Golding
paul@wirelesswanders.com
wirelesswanders.com
Follow @pgolding
(C) Copyright Paul Golding, 2010