Every person inside your company or associated with your company should be publishing with an eye toward search optimization. This discipline goes way beyond keywords and tagging. Writing for search involves optimizing your approach, packaging, topic selection, visuals, syndication and other factors to associate your brand with the terms your customers use. Today, it also increasingly means building a rich social presence that points people - and search engines - to your quality content.

1. Paul Gillin, Author The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer

5. Description Keywords Alt Images

6. What we see… What Google sees

9. Look for “long tail” searches with less competition but potentially more interested buyers

11. Inflow has keywords in both the domain and the page title The word “inventory” appears four times on the home page and in every page title on the site. The site description and meta tags reinforced that this site is about inventory management

12. Image “alt” tags repeat keyword Magazine feature is a valuable inbound link Social sharing enhances legitimacy

13. LINK LOVE Inbound links are the secret sauce of modern search engines, and the rules change all the time.

15. Metric InFlow Performance Google indexed pages 827 Domain links 264 Alexa traffic rank Top .64%

16. Says nothing about the site Garbled page title Poor document title and description in PDF Untagged audio file

19. Practice Good Promotion Tags Link Feed Podcasts Digg/del.icio.us Recent

20. Ranking Algorithm:f(n): Context+ Authority 2000-2010 Beyond 2010 Ranking Algorithm:f(n): Context+ Authority + Social / Personal

21. Success will depend on using multiple platforms and promoting through multiple social channels

24. 40 million members 550 million members 100 million members 2 billion daily views 6 million daily visitors 60 million members 10 million members 1 million daily visitors 1.5 million daily visitors

25. Corporate website Feed Aggregator Partner website Email Newsletter

26. Use Every Available Channel to Promote

27. Paul Gillin 508-656-0734 [email_address] Site: gillin.com Blog: paulgillin.com Twitter: pgillin