Pradan Community Poultry Approach

Community Broiler Farming : Making Poor Participate in Poultry Growth

Presentation Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Poultry - the big Opportunity How Poor can Cash-in ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Continue..... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Community Owned Rural Poultry Enterprise Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Design Features continue….. ,[object Object],[object Object],[object Object],[object Object]

Ensuring Industry Competitive Production Costs : Grower Payment linked to Efficiency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Cooperative (300-400 producers) Central accounts, input supply, marketing Wholesalers Supervisors (20-30 producers) Inputs distbn, production support Small Producers (400-700 birds) Family Level Income Rs.75-100/day for 200 days p.a. Rs.15,000-20,000 p.a. Small Holder Broiler Farming Model Retail outlets Producer Collective Turnover : 4-5 crore Producer Margin : 45-50 Lakh ,[object Object],[object Object],[object Object],[object Object]

Kesla Poultry Cooperative 1 st small-holder broiler producers cooperative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Operations Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mkt Leaders Small

Scalability & Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object],Year 1997 2001 2003 2007 2010 Producers 150 220 400 3200 7000 Cooperative 0 1 2 12 19 Federation 0 0 0 1 2 Industry Features slump slump, integrators bird flu, disappearing small farm vertical coordinated

Social Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Projections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],216 162 120 78 Margin (mRs.) 1800 1350 1000 650 Turnover(mRs.) 12000 9000 7000 5300 Producers 2011-2012 2010-11 2009-10 2008-09 amount in m INR

Community Poultry : Institutional Model Co-operative Society Individual Members of the Co-operative Society Co-operative Society Co-operative Society State Level Federation of Member Co-operatives - Governance Support - Statutory compliances - Quality Feed - Technical Support - Management Support National Small-holder Poultry Development Trust BGM Biologicals Pvt. Ltd. P R A D A N - Organization Development - Business Support - Origination &handholding - Mobilise investments

In next 10 years “50,000 farmers of an average unit size of 800 sq ft produce annually 200 million live birds valued at Rs. 15 billion (Rs.1500 crore) generating Rs.1 billion (Rs.100 Crore) in the hands of the farmers and Rs.200 million (Rs.20 crore) additional income in the hand of community workers, support and professional staff. These 50,000 farmers are organized in 100 primary producer organizations making it the largest family poultry initiative in the world and in top five broiler producers in India with a gross turnover including of its associates being Rs. 2000 crore” Community Poultry: Mission & Scope

Pradan Community Poultry Approach

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