E-mail marketing is still widely used by French advertisers. While some people check their email less frequently than in the past, email remains one of the most effective digital marketing channels. Only a small percentage of online purchases are influenced by social media, showing that email marketing continues to be important for driving online sales and traffic. Marketers are working to improve email design and personalization to keep the channel engaging as consumer email habits evolve.

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Enquête : l’E-mail Marketing & les annonceurs français, http://www.dolist.net/ressources/enquetes-livres-blancs/emailing-pratiques-tendances-2014

4. http://www.e-marketing.fr/auteurs/florence-guernalec-285-1.htm

5. http://live.orange.com/une-journee-sans-email-chez-orange/

8. http://www.webmarketing-com.com/2013/10/14/23653-les-internautes-francais-face-lemail-marketing-en-2013

10. Etude FORRESTER, forrester.com/Less+Than+1+Of+Online+Purchases+Come+From+Social+Channels/-/E-PRE4104

12. http://www.wsiforall.com/our-blog.htm

13. SARBACANE, http://www.pressmyweb.com/webmarketing-e-marketing-communication/generation-de-trafic/emailing-france-sarbacane/

14. http://www.journaldunet.com/ebusiness/crm-marketing/tendances-e-mailing-btoc.shtml

15. http://www.makeuseof.com/tag/check-email-makeuseof-poll/

16. http://blog.kissmetrics.com/email-marketing-is-changing/

18. http://blog.kissmetrics.com/email-marketing-is-changing/

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23. litmus.com

24. litmus.com

27. http://www.journaldunet.com/ebusiness/crm-marketing/tendances-e-mailing-btoc.shtml

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