2. Past, Present, Future
• Advertisers have and will always follow consumer trends and
technologies to reach their target markets.
• Publishers and communications providers have and will
always use advertising as a way to increase revenues.
• Online advertising will continue to grow because of it’s
tracking and targeting capabilities that traditional forms of
advertising cannot compete with.
• Through Google Adwords, Retargeting, Social Media and
Mobile Apps users can choose which ads they receive and
helping brands increase sales.
• Advertisers will run into new challenges when trying to
reach targets as fragmentation increases.