The document discusses MICEPRO, an event in Romania that promotes the country's meetings, incentives, conferences, and events (MICE) industry. MICEPRO 2012 was the inaugural exhibition that hosted 15 exhibitors and 25 buyers over 2 days, facilitating over 125 business meetings. MICEPRO 2013 aimed to be different, unique, and successful by hosting 100 buyers and facilitating over 1,000 business meetings between buyers and more than 25 exhibitors across various industries with a total potential investment exceeding 2 billion Euro. The MICE industry, including meetings, incentives, conferences and events, is an important sector for Romania's economy.

1. >> Welcome to the Republic of MICEPRO !

2. >> About events industry – MICE
>> About APIER / MICEPRO project
>> About MICEPRO 2012
>> MICEPRO 2013 / Republic of MICEPRO

3. >> About events industry – MICE
Events Industry aka MICE
M >> meetings
I >> incentives
C >> conferences/ congresses
E >> exhibitions/ events

4. >> About events industry – MICE(*) Database events must rotate between at least 3 countries//
attract at least 50 participants// be held with a certain frequency
ICCA country and city ranking measured by number of meetings organized in 2012
ICCA - comprises over 950 member companies and organizations in 88 countries

5. >> About events industry – MICE(*) Database events must rotate between at least 3 countries//
attract at least 50 participants// be held with a certain frequency
ICCA country and city ranking measured by number of meetings organized in 2012
ICCA - comprises over 950 member companies and organizations in 88 countries
Europe rankings:
Number of meetings per Country:
>> Romania: 26th of 35 with 53 meetings
>> Serbia: 24th of 35 with 55 meetings
Number of meetings per City:
>> Bucharest: 51st of 178 with 24
meetings
>> Belgrade: 26th with 42 meetings
GDP/Inhabitant in terms of purchasing
power parity :
>> Bucharest: 26 000 Eur
>> Belgrade: 14 500 Eur

6. >> About APIER / MICEPRO project
>> APIER – the Association of MICE Professionals in Romania, is a NGO,
whose goal is to promote Romania as a destination for events
>> APIER runs a number of programs in order to generate and/or attract international
events in Romania, under the umbrella brand MICERO (www.micero.eu)

7. >> About APIER / MICEPRO project

8. >> About APIER / MICEPRO project

9. >> About APIER / MICEPRO project
>> In the region of Central and Eastern Europe, APIER runs the MICEPRO
program (www.micepro.eu) designed for regional cooperation in the area in
the meetings industry (MICE), and promoting Romania in European and
regional context.

10. >> About MICEPRO 2012
>> inaugural edition of MICEPRO Exhibition
>> period: 15/18.03.2012
>> Host: World Trade Center/ Pullman Bucharest
>> Exhibition area: in WTC Plaza –450 sqm
>> 15 exhibitors from 5 countries
>> 25 hosted buyers from 7 countries (Europe)
>> more than 125 business meeting over 2 days of
event
>> online system of pre-reservation of one2one
meetings available
>> welcome reception, gala dinner, club night &
post event tour for hosted buyers & exhibitors
>> press invited: national & international

12. >> MICEPRO 2013 / Republic of MICEPRO
>> DIFFERENT
>> UNIQUE
>> SUCCESSFUL

13. >> MICEPRO 2013 / Republic of MICEPRO
>> MICEPRO is the B2B platform dedicated to MICE industry that links the World to the New Europe

14. >> MICEPRO 2013 / Republic of MICEPRO

15. >> MICEPRO 2013 / Republic of MICEPRO

16. >> MICEPRO 2013 / Republic of MICEPRO
>> customized exhibitor’s kit
>> customized buyer’s kit
>> dynamic genuine concept
>> quality networking
>> unique design

17. >> MICEPRO 2013 / Republic of MICEPRO

18. >> MICEPRO 2013 / Republic of MICEPRO
Facts and figures
>> 100 hosted buyers >> +1000
business meetings >> +25 meetings/
exhibitor
>> from a variety of business fields:
Finance & Banking, Medical & Pharma,
Automotive, FCMG, Tourism, Other
Did you know?
>> The average yearly turnover, for the
last 3 years, comes to 100 million
Euro/hosted buyer
>> The total potential investment in
MICE from the MICEPRO 2013 hosted
buyers exceeds 2 billion Euro

19. >> MICEPRO 2013 / Republic of MICEPRO

20. >> CONTACTS US: office@micepro.eu // www.micepro.eu